Joel Kleber

Joel Kleber Teaching you AI, CMO for Australia's largest franchise and Australia's number 1 franchise executive 2024.

Tyrone ran three warehouses and 200 staff for 15 years. He walked away from a good salary to buy a Jim's Car Detailing f...
10/09/2026

Tyrone ran three warehouses and 200 staff for 15 years.

He walked away from a good salary to buy a Jim's Car Detailing franchise.

Five years on, he has taken 250 leads in total and none anymore.

His business runs on work he found himself.

How he did it:

Rainy day, no jobs. He knocked on doors instead.

Some days, 20 businesses and 20 no's.

Every no went in his calendar.

Three months later he went back.

One mechanic said "you're persistent; I'll give you a go."

Still one of his best customers.

Before and after photos on every job. Good for social media, good for complaints.
One aftercare message after each job.

The result: 240-plus reviews. Off leads.

Earning more than his old salary with the freedom to take a holiday when he wants one.

His advice to new franchisees: head office leads are the start, not the plan.

Local area marketing is where you build the business.

Full interview link in the first comment.

Enoh predicted he would do $170,000 in his first year with Jim's Mowing.He did $450,000.New episode is live. What he sha...
08/09/2026

Enoh predicted he would do $170,000 in his first year with Jim's Mowing.

He did $450,000.

New episode is live. What he shared:

$21,000 in month three, then 40 to 50k months
48 to 49% profit margin
Around $220,000 profit for the year
$19 lead fees, compared to $50 to $80 going independent

Two work vehicles, two staff, and a plan for five

He built a niche getting properties ready for sale. Agents ring him, he quotes the lot, outside and in.

His partner Bianca handles the interior through Jim's Cleaning Preston East.

He also breaks down the stuff people argue about online. Lead fees. Flat franchise fees.

Whether you own the business.

Full interview link in the first comment.

A prospect phoned every past franchisee in Sydney.Every single one. Before he signed anything.He told Chris Hansen he ex...
07/09/2026

A prospect phoned every past franchisee in Sydney.

Every single one. Before he signed anything.

He told Chris Hansen he expected horror stories.

There were a couple. Nobody hid them.

But most of the people who left said they would do it again.

They left for health reasons, not because of the system.

Even the ones who did not do well said the same thing. "It wasn't the system. It was me."

You only hear this if you hand over the list before the deposit.

Chris runs Jim's Mowing Sydney. Second-generation franchisor.

200 franchisees, 80 of them past the 10 year mark.

I sat him down on the Jim's Group Podcast and asked the questions prospects ask us online.

What we covered:

The franchisee who rang Chris crying on the edge of his trailer on day two. Still with us 22 years later.

A $62 aggregator lead shared with six operators versus a $150 Jim's lead sent to one.

Why lead fees exist and the bad behaviour they stopped.

The trial day, and how fast it tells someone this is not for them.

Why independents keep coming back after trying the platforms.

If a franchisor will not give you a list of past franchisees, what are they worried you will hear?

P.S. Full episode link in the first comment.

Father’s Day 2026.
06/09/2026

Father’s Day 2026.

3-0 for the legends 🏆A great day as always put on by Swinburne FC
05/09/2026

3-0 for the legends 🏆

A great day as always put on by Swinburne FC

Jim’s Test and Tag conference 2026 done and dusted ✅I presented to the group mainly about social media, the changes in s...
30/08/2026

Jim’s Test and Tag conference 2026 done and dusted ✅

I presented to the group mainly about social media, the changes in search and also how they can be using AI in their day to day.

If I didn’t have Claude Design and Claude for these, I wouldn’t be able to do the these talks.

I have done a bunch this year and it’s only possible due to Claude.

It was an honour to speak at the Jim's Cleaning Group’s AGM about social media, AI and other trends. I’ve known  Olmez a...
26/08/2026

It was an honour to speak at the Jim's Cleaning Group’s AGM about social media, AI and other trends.

I’ve known Olmez and Hussein for a number of years, so being invited to talk with their network about AI, content and the opportunities ahead meant a lot.

They have also featured in our Jim's content a lot over the years and have always supported the initiatives.

What stood out most was the environment they’ve built.

The team is aligned.

Everyone understands where the business is going, and there’s a genuine sense that they’re working towards the same goal.

That’s not easy to create inside a growing franchise network with a large group of Franchisors.

Jim's Cleaning Group is heading towards 2,000 franchisees, and after spending time with the team, I wouldn’t be surprised if they reach that milestone sooner than expected.

Thank you to Ali, Haydar and everyone at Jim's Cleaning Group for having me.

I’m looking forward to watching the next stage of their growth.

It will be well deserved.

25/08/2026

Google reviews are one of the best ways to grow a local service business without paying for every click.

Google Ads and Meta Ads are getting more expensive and more competitive. Reviews help your Google Business Profile stand out, give potential customers confidence and provide the trust signals Google and AI search tools look for when recommending a business.

Don’t overcomplicate it. Ask personally, send them the direct Google review link and make it easy.

More genuine reviews. More local trust. More chance of being found.

Save this and send it to someone running a local business.

167 Jim's Pool Care franchise owners. A head office of three.That's Jim's Pool Care.  Blair his wife Kelli, and his daug...
24/08/2026

167 Jim's Pool Care franchise owners. A head office of three.

That's Jim's Pool Care. Blair his wife Kelli, and his daughter Skylar.

Twelve regional franchisors handle the ground.

Most people hear that ratio and assume something is about to snap. Nothing snaps.

Brett builds systems around the handful of things that move the division and ignores the noise.

No bloat. No committee. He'll get to 200 pretty soon, and I'd back that in.

Spent the week at their franchisee and franchisor conference. A few things stood out.

→ Watched Clemett facilitate and keynote for the conference.

Watching someone control a room at that level is humbling.

You walk out knowing exactly where your own presenting sits.

Couldn't recommend her enough if you need someone for your conference.

→ Caught up with Walford from Franchise Buyer. Next FranFeast episode is locked in.

→ Charles knocked out a huge run of interviews with franchisees. Enough footage to carry Pool Care for the next 12 months.

→ Good to see Pollack, the Aussie Pool Guy. Biggest TikTok account in Jim's Group at more than 240,000 followers.

→ Great to chat one on one with many franchisees and franchisors who I have met throughout training over the year.

→ The division has an exceptional culture amongst it's franchise owners, everyone supports each other.

Presenting at these events is a lot of prep. I still say yes every time.

But the part that sticks with me is the franchisees who walk up and tell you about their Jim's content journey and process.

They watched the videos, mainly the podcasts.

Got the confidence. Signed up.

Haven't looked back since.

That library becomes the trust base before anyone fills in a form.

It is the cheapest recruitment asset a division will ever own.

PS: Three people running 167 franchisees. Worth asking what your head office needs versus what it has?

Address

46 Edinburgh Rd
Melbourne, VIC
3138

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