Fountain Marketing and Media

Name: Fountain Marketing and Media
Address: Melbourne, VIC, AU
Telephone: +61409440871

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Melbourne, VIC
Fountain Marketing and Media

Welcome to Fountain Marketing and Media - Your LinkedIn Marketing and Communication Specialists. Did you know… that we are now living in the ‘Reputation Age’?

Our range of services focuses on the development, activation and amplification of content on LinkedIn which is designed to raise awareness, influence and authority of businesses and industry professionals. LinkedIn, as the world’s largest online business network, is the perfect platform to connect with other businesses and potential customers, to showcase your services and capabilities, whilst cre

ating and nurturing long-term relationships. If you’re looking for support to do this effectively, well then….you’ve come to the right place! Creating authority, influence, trust and visibility are directly linked to establishing a solid reputation that customers can connect with on a personal level…. And this is where Fountain Marketing and Media’s expertise can help you and your business THRIVE. Our team also offers a range of customised marketing solutions that support an omnichannel strategy to ensure that what’s communicated on LinkedIn is also consistently integrated across other touchpoints of your business and brand. Essentially, we help our clients to CREATE memorable and effective marketing initiatives that INSPIRE new clientele to CONNECT with their businesses and brands, consolidating their position as an industry leader and making them the envy of all their competition. Sound Interesting? Then connect with us today!

15/04/2024

As LinkedIn shifts towards a model favouring Premium subscriptions, it's crucial to understand what this means for you, cost-wise. Premium plans start at $29.99 USD per month, offering benefits from in-depth profile views analytics to exclusive online learning resources. However, it's important to note that prices and currencies can vary based on your location and the various subscription types to choose from.

Key Benefits at a Glance:

🕵️‍♂️Enhanced Visibility: Discover who's viewing your profile.
✉️ Direct Connections: Reach out to industry leaders with InMail credits.
📚 Skill Development: Access a wide range of professional courses.

Is Premium Right for You?

Evaluate your professional needs. Whether it's job searching or networking LinkedIn Premium could be your gateway to new opportunities. The Sales Navigator, recommended for sales professionals, starts at $119.99 AUD/month. It's tailored for those focused on generating leads and sales, providing advanced search, lead recommendations, and deeper insights.

Considering the leap to Premium? Fountain Marketing and Media cam guide you. We'll help tailor your LinkedIn strategy to ensure you're getting the best value for your investment.

08/04/2024

Did you know?

There are now over 1 million users on LinkedIn worldwide! 🎉 This milestone showcases the ever-growing importance of LinkedIn as a platform for professional networking, career advancement, and business growth.

With such a vast and diverse community, opportunities for connection, collaboration, and knowledge-sharing abound, LinkedIn is the perfect platform for professional networking.

Let's connect and explore how Fountain Marketing and Media can help you maximise your impact on LinkedIn!📲

01/04/2024

Ever noticed how some LinkedIn profiles are magnets for opportunities, drawing in views, likes, and offers, while others barely get a glance? It's not luck; it's strategy. With LinkedIn creating new verification features and optimisation techniques, the secret to shifting your profile from the shadows to the spotlight is now unveiled.

Quick Wins for Optimisation:

✅ Get Verified: Grab that verification badge to showcase your credibility. To get verified on LinkedIn, update your profile with your professional details and verify your work email through LinkedIn's verification options

✅ Optimise Smartly: Make strategic updates that resonate with your audience, boosting your profile's appeal.

Ready to stand out? Let Fountain Marketing and Media guide you through upgrading your LinkedIn presence!

25/03/2024

Have you noticed something different in your quest to connect? LinkedIn is beginning to limit the number of connection requests for free account holders, in an attempt to get more users to upgrade to the paid version of the platform. This move, aimed at fostering genuine interactions, encourages us to be more thoughtful and selective in networking.

Your Guide to Building Smarter Connections:
🤝 Be Genuine, Be You: Personalise your connection requests explaining why you're connecting and what interests you. It's the personal touch that opens doors!
✨ Quality, Not Quantity: Connect with professionals aligned with your goals or interests.
👋Engage First: Interact with potential connections before sending requests to stand out.

Feeling the pinch of these updates or curious about maximising your LinkedIn presence within the new rules? Reach out to us today!

20/03/2024

LinkedIn has recently announced a pivotal update is coming soon in conjunction with the removal of Creator Mode: The removal of profile hashtags.

Gone are the days when hashtags could boost your profile's discoverability. Now, your ability to appear in the right searches depends entirely on how skillfully you integrate relevant keywords into your profile's headline, summary, and job descriptions.

Adapt and Thrive with These Steps:
🔍Keyword-Optimise Your Profile: Review and refine your LinkedIn presence to ensure it's rich with industry-specific keywords that capture your expertise.
🔄 Keep Your Profile Fresh: Regularly update your profile to reflect your latest achievements and the evolving keywords in your field.
💬 Drive Engagement: Increase your profile's visibility by actively engaging with your network and sharing content that sparks conversation.

Need help optimising? Fountain Marketing and Media is here to elevate your LinkedIn strategy and ensure your personal and professional brand shines brighter than ever.

19/03/2024

Exciting Updates to LinkedIn You Shouldn't Miss! 🌟

LinkedIn is evolving, and we're here to break down what this means for you! The platform is phasing out its exclusive Creator Mode, integrating many of its beloved features into the standard LinkedIn experience.

Key Updates:

🌍 Accessibility for All: The unique features of Creator Mode will soon be available to every LinkedIn member, democratising content creation and engagement.
🚫No More Creator Mode Toggle: The specific toggle for enabling Creator Mode will be removed, simplifying your profile settings.
🤝Choose How to Connect: Despite these changes, the power remains in your hands to decide whether you prefer the "Follow" or "Connect" option with your network.

This change democratises content creation and engagement, allowing every professional on LinkedIn to share insights, posts, and content more freely.

👉 Follow our page for more updates on how to ensure your LinkedIn profile performs at it's best.

18/03/2024

Sending connection requests is changing significantly for free LinkedIn accounts. What you need to know!

LinkedIn's upcoming update is more than just a tweak; it's a strategic shift designed to enrich the quality of professional connections. This change signals a move towards more meaningful networking, impacting how you expand your professional network.

What to Do:
✍️Personalise your requests to stand out.
💬Engage with profiles before connecting.
🔄Reevaluate your networking strategy to ensure it aligns with these new changes.

🤔 Feeling unsure about adapting? Fountain Marketing and Media can help. We specialise in refining LinkedIn strategies to keep your networking efforts impactful and your professional relationships valuable. Get in touch with us to navigate LinkedIn's changes effortlessly!

14/03/2024

With the upcoming changes of standardising creator mode, LinkedIn will relocate the "About" section of your page, to the forefront of your profile, emphasising the need for a well-crafted introduction. As this will become one of the first things visitors can see on your profile, this creates a great chance for you to make a strong first impression for networking, job seeking, or brand building.

Here’s our quick tips for a Magnetic "About" Section:

✨ Lead With Clarity: Start with a clear, engaging statement about who you are and what you do.
🌟Highlight Your Uniqueness: What makes you stand out? Share it here. Be authentic and let your personality shine through.
💬 Be Succinct, Be Bold: Keep it engaging but focused. Make every word count towards leaving a memorable impression.

Want to learn more about optimising your LinkedIn profile with the latest updates? Stay tuned for more tips and insights.

10/08/2023

🚀 Elevate Your Profile with LinkedIn's Featured Section! 🚀

Are you making the most of your LinkedIn profile's Featured section? 🌟

If not, you're missing out on a golden opportunity to showcase your skills, accomplishments, and personality!

🔥 Imagine having a personalised space at the top of your profile to highlight your latest projects, articles, or even media features. It's like a visual resume that instantly grabs attention! 💼✨

💡 How to Make the Most of It:

1️⃣ Update your Featured section today! Share a recent presentation, an insightful article post, or a video that tells your professional story.
2️⃣ Engage your audience and start meaningful conversations around your featured content.
3️⃣ Watch your profile views and connections soar as you stand out as a dynamic thought leader in your field! 🚀

Don't let this hidden gem go to waste. 🌟

Maximise your LinkedIn impact by utilising the Featured section now. Drop a comment below with your thoughts or questions—The team at Fountain Marketing & Media are here to help you shine! ✨📈

23/06/2023

Today, we want to touch on a crucial but often overlooked topic: your privacy and visibility settings on LinkedIn. When was the last time you reviewed these?

Take charge of your personal information and understand who can find and see you on this excellent networking platform. Here are some key points to get you started:

To view your profile settings, click the arrow down button below your profile photo, then scroll half way down to the heading “Settings & Privacy”.

Here, you can control the visibility of your Linkedin profile and network, and then also the visibility of your personal LinkedIn activity.

Whilst some of these settings can be of a personal preference, there are some we believe to be best practice that will help you get the most out of your LinkedIn experience, such as:

i. Showcase Your Name and Profile Photo: Consider making it visible to anyone to enhance your profile's credibility.

ii. Boost Online Presence: Enable Google to index your LinkedIn profile for better search engine visibility and easier discovery.

iii. Fine-Tune Your Messaging: Control who can send you messages to strike the right balance between accessibility and inbox management.

iv. Share your LinkedIn Activity: Share profile updates with your network and notify connections when you’re in the news by switching these to ON.

v. Allow all LinkedIn users to see your first and last name for better connection capabilities.

Remember, your LinkedIn profile is your visible, professional brand. Take control of your privacy settings, stay informed, connected, and empowered! Got any questions, drop them down below 👇

15/06/2023

Have you optimised your LinkedIn profile by customising your background banner yet?

Customising your LinkedIn background allows you to showcase your personal and professional brand, making an impactful and lasting impression.

Everyone of our clients who do this, experience the following benefits:

1️⃣ Differentiation: Custom banners help clients stand out in the crowded LinkedIn space, setting them apart from competitors and increasing their visibility.

2️⃣ Highlight a Unique Selling Proposition (USP): Succinctly communicate the expertise and value they bring to potential employers, clients or collaborators before making direct contact.

3️⃣ Consistent Branding: Clients with established personal or company brands can maintain consistency across platforms, reinforcing their brand identity, recognition, trust and familiarity.

By customising your LinkedIn banner, you too can leverage these outcomes and create a strong online presence, attract more opportunities, and connect with your relevant target market or desired network.

If you haven’t optimised your banner, what’s stopping you? Share your thoughts below.

Unleash the power of your visual brand by customising your LinkedIn background banner today!

Need some help? Reach out to Tania Fountain or our team at Fountain Marketing and Media for some guidance or inspiration at any time.

02/06/2023

📣 Enhance Your Professional Image with LinkedIn Recommendations! 🌟 Are you searching for a way to distinguish yourself and showcase your skills to potential clients or employers? Look no further than LinkedIn's powerful recommendation feature!

Harness the power of LinkedIn to request, display, and share recommendations that highlight your expertise, work ethic, and professional qualities. These testimonials from your connections serve as valuable proof of your capabilities, elevating your professional reputation and making you more appealing to your target audience.

Here are some valuable tips to maximize the impact and benefits of your recommendations:

1. Keep them current: Add recommendations to your profile monthly or at least quarterly. Recent recommendations carry more weight than those from years ago, instilling greater confidence in your abilities.

2. Emphasise outcomes and achievements: Outstanding recommendations highlight positive results, project accomplishments, and the tangible impact of working with you. Be specific and relate them to your skills, expertise, and the value you provide.

3. Be authentic and genuine: Authenticity is key. Avoid exaggerations or fake recommendations, as honesty and integrity are vital for building a strong personal brand.

4. Avoid generic praises: Steer clear of generic statements like "X is a great person." Instead, provide context and specific examples with essential details to support the recommendation.

5. Connect before recommending: Remember that you must be a 1st-degree connection with the person you are requesting or providing a recommendation to.

6. Keep them concise: Aim for recommendations of about 50-70 words or 4-6 lines in length.

7. Repurpose your recommendations: Consider using your LinkedIn recommendations on other marketing channels such as your website to extend their reach.

8. Pay it forward: Return the kindness and offer recommendations to others you collaborate with. This demonstrates your commitment to building strong business relationships and your genuine interest in supporting others.

Ready to elevate your professional profile? LinkedIn recommendations can be a game-changer. Start requesting recommendations today and witness your personal brand and credibility soar!

Follow us for more LinkedIn marketing insights, personal branding tips, and social media management expertise. Send us a direct message if you need assistance with your personal or company brand.

Address

Melbourne, VIC

Telephone

+61409440871

Website

https://www.fountainmarketing.com.au/

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