CASSETTE

CASSETTE Independent creative communications agency, delivering inspiring ideas since 2001.

A new partnership with Regis Aged Care begins in Toowong, where our first project together is a brand-new residential ag...
10/09/2026

A new partnership with Regis Aged Care begins in Toowong, where our first project together is a brand-new residential aged care home opening later this year in Brisbane’s inner west.

One of Australia’s largest aged care providers, Regis has provided personalised, respectful support to older Australians for more than 30 years. The new home will continue that commitment, with thoughtfully designed spaces for 123 residents, smaller household-style communities, premium amenities and views across the Brisbane skyline and Mount Coot-tha.

We’re looking forward to working alongside the Regis team as Regis Toowong prepares to welcome its first residents.

Thyme Lifestyle Resorts already had strong recognition across its over-50s land lease communities. What it needed was a ...
17/08/2026

Thyme Lifestyle Resorts already had strong recognition across its over-50s land lease communities. What it needed was a brand system that could support the next stage of growth.

Cassette led the repositioning of the Thyme brand, refining the proposition and messaging and rebuilding the visual identity.

The result is a clearer, more consistent platform that can grow with the portfolio, supporting new resort launches and driving home sales across the eastern seaboard.

Thank you Von Slater for trusting us with this project, and thank you Lucy Gillis and the entire marketing team for being such a wonderful team to work with everyday.

Gen Z consumers are seeking moments of joy and escapism in their daily routines, and that's exactly what global beauty b...
12/08/2026

Gen Z consumers are seeking moments of joy and escapism in their daily routines, and that's exactly what global beauty brand Garnier delivered in Sydney with our help last month.

Pairing Garnier with another iconic G - singer songwriter G Flip - we created a partnership that saw the Aussie superstar play a surprise gig at the launch of Garnier's Sorbet Creamery.

The two-stop pop-up appeared at Sydney's Circular Quay with a giant tub of Garnier's new moisturiser before moving to Westfield Parramatta with free sorbet, skincare and lots of other sweet moments.

Unveiling the Sorbet Creamery with G Flip performing tracks including the wildly popular ‘Bed on Fire' resulted in widespread media coverage including Sunrise and News Corp Australia national news network.

Talent agency: CEA Creative Entertainment Agency
Event production: PIM Group

KordaMentha's real estate investment arm has recently launched as Kinkora Investments, marking the next evolution of a d...
11/08/2026

KordaMentha's real estate investment arm has recently launched as Kinkora Investments, marking the next evolution of a disciplined, research-led investment platform.

Having partnered with KordaMentha on its broader brand repositioning, we helped shape a new name, identity and website for Kinkora Investments that reflects its independent focus while retaining the strength and credibility of the broader group.

Built on years of experience across industrial and residential real estate, the brand reflects a considered investment approach focused on active management, strong investor alignment and long-term value creation.

Thank you to Kinkora Investments and KordaMentha for the wonderful opportunity.

To mark 25 years in business, we're releasing a series of Insight Reports.As our CEO Jess White puts it: "We wanted to m...
20/07/2026

To mark 25 years in business, we're releasing a series of Insight Reports.

As our CEO Jess White puts it: "We wanted to make something useful, something that represents our vision to be trusted advisors to our clients. And something that's more valuable than a 25 minute hype reel that doesn't hold your interest beyond 30 seconds 🫠 "

The first in the series is called "The Invisible Drift", and it outlines the signs that your brand and business might be slowly drifting out of alignment. And trust us, they're easy to miss.

Download your copy via this link https://cassette.com.au/insights-reports/invisible-drift

As the fastest growing town in Australia in the decade to ’23, Warragul is a regional spot brimming with potential. So ...
12/07/2026

As the fastest growing town in Australia in the decade to ’23, Warragul is a regional spot brimming with potential.

So when TWProject’s new Copelands Road community set out to leverage this growth, we knew the creative identity had to reflect the same energy.

By challenging the mould often reserved for country locations, the branding we rolled out was unique, eye-catching and community-minded.

It spoke to those seeking something fresh and provided a strong point of difference. Across marketing collateral, the sales suite and a project website, each piece highlighted the bold qualities that make Warragul stand out.

The project has had excellent interest so far, with over 115 contracts signed, making for an average of 10 sales per month since the launch. There have also been more than 630 project enquiries in this time, and five stages released since September last year. As of May 2026, Loom's market share in Warragul is the highest of all competitors in the area at almost 40%.

A lot happens in a year. That's well and truly been the case for Market City, our large-scale retail client in the heart...
18/06/2026

A lot happens in a year. That's well and truly been the case for Market City, our large-scale retail client in the heart of Sydney's Chinatown.

Over the past financial year, we've supported the centre through some of its busiest and most celebrated periods, Alongside these major campaigns, we've delivered ongoing social content, monthly eDMs and regular What's On stories to keep visitors engaged year-round.

With so much happening at Market City, it's been rewarding to support the team as the centre achieved:

📌 An uplift in foot traffic over the Easter long weekend, with an extra 20,000 visitors compared to an average week and a 19% increase from last year.

📌 A record-breaking Lunar New Year weekend, with approximately 75,000 visitors through the centre.

📌 Incredible community spirit brought to life through the Mid-Autumn Festival, Christmas and now Vivid Sydney, which has just finished up.

It’s been a packed year, but an incredibly rewarding and fun one too. Special thanks to Sandra Stern, Ray Khoury and the Market City Shopping Centre team.

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17/06/2026

Remove Your Makeup, Never Your Pride.

In light of Pride Month, we're looking back on a special event we delivered for Garnier in partnership with Minus18. We were thrilled to manage talent and deliver full event production of a Pride lunch earlier this year during Melbourne’s Midsumma celebrations.

Held at the just-opened Terrace Lounge at Hannah Street Hotel, guests were treated to 3-course meal and bespoke cocktails, before a heartfelt panel conversation featuring Ramon Israel and Minus18.

The finale was a surprise DJ set by Jawbreakers, ending an incredible day of connections, inclusivity and a celebration of the LGBTQIA+ community.

💜💙💚💛🧡❤️🩷🩵🤎🖤

In April, proudly supported the as the official skincare partner of 2026. The festival raises funds to support young ...
10/06/2026

In April, proudly supported the as the official skincare partner of 2026.

The festival raises funds to support young Australians living with disability, and is the country's first fully accessible and inclusive music festival, founded by CeraVe Ambassador .

With a mission to provide accessible skincare for all, CeraVe had its very own skincare station with free samples and hydrating icypoles for festivalgoers – with 100% of sales donated directly back to the Dylan Alcott Foundation. 🫧💙

Feeling under the weather seems somewhat inevitable as we steer into another Melbourne winter.So, we're getting on top o...
27/05/2026

Feeling under the weather seems somewhat inevitable as we steer into another Melbourne winter.

So, we're getting on top of our health.

Joining and .co in our existing employee wellbeing toolkit is , a digital healthcare platform that gives our team unlimited, 24/7 access to AHPRA-registered Partner Practitioners across Australia.

Now our employees (and their little ones) have access to the tools they need to bounce back sooner.

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