LD Marketing - Letitia Duncan

LD Marketing - Letitia Duncan Hi, I’m Letitia. I help service based biz chicks to shine! I can help you with:
- Brand building

My lockdown survival guide…We're in lockdown number six in Melbourne. For those of you who are new to this or need some ...
24/08/2021

My lockdown survival guide…
We're in lockdown number six in Melbourne. For those of you who are new to this or need some fresh inspiration, I thought I'd share the things that have helped me survive lockdowns.

🌷Exercise and fresh air - don't underestimate the difference this makes! I aim to get out for a walk at least once a day, even if it's only for a lap of the block.
🌷 Keep routines and look after yourself. Pyjama days sound like a fun idea, but not back-to-back. Try to keep getting up at a regular time and dress in outfits that bring you joy.
🌷 Connect with friends. I know we all get sick of zoom meetings, but calling or video calling our friends during lockdown can lift your spirits.
🌷 Monitor your news intake. I usually pick one source I trust for my news (thanks ABC News) and check that once a day.
🌷 Have your daily dose of self-care - indulging in something that fills your cup. For some, this might be some yoga or mediation. Comedies and musicals are high on my list too. My go-to's are funny videos (thanks Jimmy Rees ) and shows (thanks Schmigadoon! and Pitch Perfect 1,2 &3).
🌷 Creating lockdown friendly events. These are great distractions and give you something to look forward to. Some of my favourites have included: family disco nights (thanks Tom Lowndes - Hot Dub Time Machine ), home Olympics and high tea (thanks Mary Eats Cake ).
🌷 Make planning your at-home events part of the fun. Send invites, put posters up around the house, get dressed up, make decorations, use the good china. The planning is often the best bit!

Share in the comments your favourite lockdown hacks.

How and when to post about significant dates DO🌟 Post about dates that are special to you and your clients🌟 Share what y...
09/07/2021

How and when to post about significant dates

DO
🌟 Post about dates that are special to you and your clients
🌟 Share what you’re doing to acknowledge or celebrate the date

DON’T
🙅🏻‍♀️ Post about every date, you can’t be everything to everyone
🙅🏻‍♀️ Post about significant dates you know nothing about (warning: if you have to Google what the date means, you probably shouldn’t be posting about it!)

REMEMBER
It’s okay not to post about every special date

🌟Marketing Plan Tips 🌟Tip OneTailor your plan to your business, your ideal client and your market.Tip TwoInvolve key tea...
20/05/2021

🌟Marketing Plan Tips 🌟

Tip One
Tailor your plan to your business, your ideal client and your market.

Tip Two
Involve key team members in developing your plan

Tip Three
Set timeframes for the delivery of each aspect of the plan

Tip Four
Regularly measure and review how your plan is tracking.

Know someone who can benefit from this? Tag them in the comments.

⁠

19/05/2021

Marketing strategies are where the magic starts to happen.

This is where you consider the insights gained from the previous sections of your marketing plan and determine how you will use this to achieve your objectives.

Example marketing strategies
🧩 Cross-selling to existing clients another service or product
🧩 Acquisition of new clients into your sales funnel
🧩 Retention of existing clients
🧩 Increasing your share of wallet with existing clients
🧩 Advocacy – delighting your clients so that they turn into advocates for your business

The marketing strategies determine the actions that you will take to bring the plan to life. These actions are your marketing tactics. This is where you will outline what channels you’ll be using and what you’ll be offering your ideal clients.

Keen to know more? Check out my recent blog article on Marketing Plans. 👌

https://www.ldmarketing.com.au/blog/marketingplan

Time to shine! 🌟⁠⁠Is it time to be seen by your ideal clients and communicate your services clearly, so they choose you?...
13/05/2021

Time to shine! 🌟⁠
⁠
Is it time to be seen by your ideal clients and communicate your services clearly, so they choose you?⁠
⁠
If so, I’ve got 5 free discovery calls available this month – first in best dressed!⁠
⁠
During our call, we’ll cover: ⁠
🌈 Your business and your approach to marketing and communication to-date.⁠
🌈 Suggestions about taking your business to the next level.⁠
🌈 Why you need a firm marketing plan.⁠
🌈 How I can help you solidify your branding, marketing plans, social media, and your business message.⁠
⁠
Send me a direct message to take up this offer.

What does a marketing plan include? 🤷🏻‍♀️⁠⁠Your marketing plan is the roadmap for how you are going to achieve your busi...
13/05/2021

What does a marketing plan include? 🤷🏻‍♀️⁠
⁠
Your marketing plan is the roadmap for how you are going to achieve your business goals. While there are many different marketing plan templates – tailored to different professions and industries, here are the common sections.⁠
⁠
1. Business and marketing objectives⁠
2. Target market details – capturing your ideal client⁠
3. Analysis of your products or services ⁠
4. Pricing strategy⁠
5. Position/place in the marketplace⁠
6. Sales and client processes ⁠
7. Competitor analysis⁠
8. SWOT analysis – your Strengths, Weaknesses, Opportunities and Threats⁠
9. Your Unique Selling Proposition ⁠
10. Marketing strategies⁠
11. Marketing tactics and actions⁠
12. Measurement and review⁠
⁠
Some plans may also include an overview of the market in which you operate, including the social, cultural, economic, regulatory and political impacts.⁠
⁠
Want some help sorting out your marketing plan? Send me a direct message to book in your free 15-minute marketing chat with me. 👌

12/05/2021

What does a marketing plan include? 🤷🏻‍♀️⁠
⁠
Your marketing plan is the roadmap for how you are going to achieve your business goals. While there are many different marketing plan templates – tailored to different professions and industries, here are the common sections.⁠
⁠
1. Business and marketing objectives⁠
2. Target market details – your ideal client⁠
3. Analysis of your products or services ⁠
4. Pricing strategy⁠
5. Position/place in the marketplace⁠
6. Sales and client processes ⁠
7. Competitor analysis⁠
8. SWOT analysis – your Strengths, Weaknesses, Opportunities and Threats⁠
9. Your Unique Selling Proposition ⁠
10. Marketing strategies⁠
11. Marketing tactics and actions⁠
12. Measurement and review⁠
⁠
Some plans may also include an overview of the market in which you operate, including the social, cultural, economic, regulatory and political impacts.⁠
⁠
Want some help sorting out your marketing plan? Send me a direct message to book in your free 15-minute marketing chat with me. 👌

Q: Do I really need a marketing plan?A: Yes, and there are many reasons why – but the most obvious one is to increase sa...
10/05/2021

Q: Do I really need a marketing plan?

A: Yes, and there are many reasons why – but the most obvious one is to increase sales and grow your business.

Sure, you might be able to wing it – and see how you go. But think about how winging it in business feels. Self-doubt from not knowing where your next sale is coming from. Feeling uncertain and stressed.

It can also be exhausting without a marketing plan. Facing unexpected slow times – where you’re scrabbling to drum-up business, or just scraping through busy times - with your service level suffering.

Perhaps you’re attracting work or clients that keep you busy and pay the bills, but it’s not the work that you’re passionate about.

Compare this to what it feels like when you do have a marketing plan. Feeling organised and in control. Promoting your business with confidence, knowing how your actions are working towards your business goals.

A marketing plan is key to creating a successful and sustainable business – and who doesn’t want that?

What are your business goals for 2021? Share yours in the comments

01/04/2021

What are your essentials for the Easter long weekend?

🐰 chocolate
🐰 reading
🐰 family and friends
🐰 relaxing
🐰 supporting small businesses

Share your essentials in the comments.

Whatever your plans are, I hope you’re able to relax and have some ‘me’ time. 💛

25/03/2021

Digital marketing… there’s a lot you could be doing.

How do you work out what channels are right for you, and where to start?

Here are my top three tips for getting your digital approach sorted.

1️⃣ First, get your digital home (your website!) working and converting.
2️⃣ Next, market to your customers and people you have an existing relationship with. You can do this via email, text, social media – and even snail mail! 🐌
3️⃣ Then, go for the lowest hanging fruit – those prospective customers who already need your service or product. You can do this via search advertising, search engine optimisation (SEO) and your Google My Business page.

Once you’ve exhausted the above options, then you can go broader with your digital marketing

For more inspiration and details, check out my Digital Marketing roadmap (free download) on my website



Getting my planning on!How good is it when you feel organised and in control? For me, there’s nothing like knowing I’ve ...
23/03/2021

Getting my planning on!

How good is it when you feel organised and in control?

For me, there’s nothing like knowing I’ve got my next steps mapped out. I don’t need to stress, I’m not stuck in reaction mode – I’ve got this.

Right now, I’m helping a few of my clients to map out their marketing approach for the coming year. We’re talking, who they’ll target, with what offers, via what channels – and when. I’m loving watching how this transforms their confidence and entire outlook for 2021.

What are your marketing goals for this year? Share yours in the comments.

Get in touch if you’d like support with mapping out your marketing plans.



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