A Friend Of Mine Design Studio

14/04/2026

We’re on the lookout 👀 for a Design Director to join our Melbourne studio.

This is a senior, hands-on role working across brand, strategy and digital, leading projects end to end and helping shape where the studio goes next. You’ll take real ownership of projects, work closely with our founder and clients, run workshops, support and mentor the team, and stay actively involved in the work. You’ll also contribute to new business conversations and presentations as part of the studio’s growth.

We’re a small, friendly and collaborative team who genuinely enjoy working together and staying close to what we make. We’re looking for someone thoughtful, curious and detail-driven, who’s comfortable moving between strategic thinking and refined ex*****on.

Full-time, permanent role with a hybrid setup (2 days in our Melbourne CBD studio, Tues + Thurs).

Applications close 30 April 2026, with interviews in May and an early June start.

You can find the full position description via the link in our ‘Opportunities’ section, or send your folio, cover letter and references to [email protected]
Subject: Your Name: Design Director role. We look forward to hearing from you!

14/12/2025

Join our team in 2026 👀

We are looking for a talented and experienced mid to senior level Melbourne based designer to join our small, tight knit team. As a designer at A Friend of Mine, you will work collaboratively with our team to deliver a variety of bespoke, creative and strategically led design solutions for our clients.

We’re after an all-rounder with a considered, refined design sensibility, who is confident working across different mediums and programs, and who enjoys working with people.

This role is Melbourne based only. We work in a hybrid model with two days in our CBD studio on Tuesdays and Thursdays, and the remaining three days working from home.

We are open to full time (five days) or part time (four days) depending on your preference.

You must have working rights in Australia.

If you would like to apply, please send a short cover letter along with your portfolio to [email protected]. Shortlisted applicants will be contacted.

If the role resonates with you, we would love to hear from you.

Please feel free to share this with anyone who might be a good fit.

Applications close 27 January 2026.
Interviews will be conducted in February, with the role commencing in March 2026.

Slide 2 features part of our new reel with custom track by . See our homepage for full reel on afom.com.au, link in bio.

31/10/2025

We are honoured to have won Best Brand Identity for our work for in the Eat Drink Design Awards, hosted by . We were especially touched to read the following jury citation:

“The winner of Best Identity Design, Suupaa, impressed the jury with its extraordinary depth and consistency across every branded touchpoint, from shopping carts and product packaging to uniforms and even a silver ramen cup. The identity is bold, cohesive and deeply authentic, managing to feel premium without sacrificing the spirit of a Japanese canteen. Every element is highly considered, yet playful and unexpected, creating a memorable experience that feels fresh and distinctly Japanese. Despite the utilitarian nature of the setting, the design draws you in and makes you want to engage – eat, shop and explore. It’s an identity that not only stands out visually but also enhances the customer experience at every level.”

Suupaa was a wonderful project to be involved with. Having previously collaborated with , and on .future, it was a joy to be invited back by the same talented team to bring their next venture to life. Their vision was strong from the start and the collaboration was truly enjoyable. We were fortunate to partner with an outstanding wider team (listed below) and we’d also like to congratulate Suupaa and for also winning Best Retail Design.

Thank you to the jury panel: , , , and .

Our wider dream-team project credits:
• On location photography by
• Campaign photography by
• Campaign art direction by
• Retail photography by
• Architecture by
• Web design & development by
• Copywriting by
• 3D modelling by .studio
• Signage fabrication by
See link in bio for more.

23/09/2025

A tequila brand inspired by the wild & mystic ‘hollow moon’ theory 🌵🦂(post 3/3)

In-keeping with the brand’s ‘hollow moon’ concept, an illustration is unexpectedly printed on the under side of the label, and can be seen through the bottle. The bottle interior almost acts as the inside of the hollow moon — providing a canvas for mythical creatures such as the rabbit, which has historically been cited in Aztec times as a rabbit placed on the moon by the Aztec god, Quetzalcóatl.

The team:
Brand Identity, Packaging, Social Media & Art Direction by us
Illustration by
Product photography by

19/09/2025

A tequila brand inspired by the wild & mystic ‘hollow moon’ theory 🌵🦂(post 2/3)

Visual cues signify a certain Mexican persona is the use of earthy orange that is reminiscent of the desert and the orange-red adobe hut walls, while also providing a cut through in the Tequila market. The packaging label sits over the neck of the bottle which will crinkle over time with use, adding a casual charm and personality to the bottle in an organic manner.

Leaning into the surreal, the brand’s visual identity is further explored via its social media where moon phases and horoscopes are part of the brand language, intertwined with trippy, distorted desert imagery. This mystic theme extends to product photography, which
features scorpions, sand, and flickering candles, blending tequila cocktails with an otherworldly desert spirituality.

The team:
Brand Identity, Packaging, Social Media & Art Direction by us
Illustration by
Product photography by

18/09/2025

A tequila brand inspired by the wild & mystic ‘hollow moon’ theory 🌵🦂(post 1/3)

Luna Hueca (Hollow Moon) is a new tequila produced in Mexico, and bottled in Australia. The name translates to “Hollow Moon” — a wild galactic conspiracy theory that envisions the moon as hollow, made of metal and iron, working as a mechanical structure with extraterrestrials monitoring humanity. This offbeat ideology provided a wealth of graphic inspiration, forming an illustrative identity that evokes the ethereal and spiritual qualities of our natural satellite — the moon.

The brand identity features a modern interpretation of a classic duo — a wolf howling at the moon, as a signifier to ‘Luna Hueca’. The logotype balances the heavy mark with lightness and delicacy, and further paired with a contemporary blackletter style typography, the brand speaks authenticity yet is approachable and fresh.

The team:
Brand Identity, Packaging, Social Media & Art Direction by us
Illustration by
Product photography by

18/09/2025

12/09/2025

We’re proud to share that our work for and has been shortlisted for the Eat Drink Design Awards in the ‘Best Identity Design’ category.

A huge thank you to our clients for their trust and to our wonderful collaborators on both projects (especially for their interiors for Suupaa and for their beautiful work on Juni).

Suupaa and Juni case study photography by , Suupaa brand imagery by .

22/08/2025

Mark the occasion with .gifting 🎁 (post 3/3)

Drawing inspiration from the architectural beauty of Celsus’ Library, Aretae incorporates a grid system and secondary patterns reminiscent of the library’s structure and carvings. This design approach not only pays homage to the iconic structure and home to the statue of Aretae, but also infuses the brand’s visual identity with a sense of timelessness and sophistication.

Credits:
Brand identity & packaging by
Packaging production by
Campaign photography & videography by .studio

21/08/2025

Mark the occasion with .gifting 🎁 (post 2/3)

The Aretae packaging suite exudes a sense of occasion and luxury, featuring a large, boxy bag with raised embossed logo, patterned tissue paper, tactile embossed stamps and a set of pin stripe boxes that accommodate a range of gifting options from the collection.

Credits:
Brand identity & packaging by
Packaging photography by
Packaging production by
Campaign photography & videography by .studio