26/03/2019
INSTAGRAM LAUNCHES “CHECKOUT” feature!!🛒🛍🎉
According to Instagram, they now have “130 million Instagrammers tapping to reveal product tags in shopping posts each month.” So it was a no brainer to implement in app purchasing power!
Currently limited to the US. There are currently only 23 brands you can shop directly on instagram with.
The brands that have the checkout feature include: Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H&M, KKW Beauty, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warby Parker and Zara. It makes sense that the first batch of brands on the checkout feature also happens to have strong influencer marketing campaigns and strategies.
Access to checkout is limited to brands during this closed beta. However, once it expands, businesses can join checkout directly or work with partners including BigCommerce, Shopify, CommerceHub, ChannelAdvisor, and more. Payments will be processed with PayPal.
Whether you’re sharing a new product find with a friend, saving a product for later, or buying it directly on the app…shopping on Instagram is only going to continue to grow and evolve.
Checkout is just a fraction of Instagram’s long-term strategy of incorporating shopping into the app. We can expect a lot more updates on Instagram in the area of shopping and retail this year.
Need help with instagram... get in touch 💌