iD Collective

iD Collective We help brands Evolve & Amplify. Advertising, Marketing Communications, PR, Social & Activation.

Over the past few months, we’ve had the pleasure of collaborating with  on the opening of Julius von Bismarck’s latest e...
22/04/2026

Over the past few months, we’ve had the pleasure of collaborating with on the opening of Julius von Bismarck’s latest exhibition, This is not a storm.

Across the campaign, we led broad outreach spanning consumer lifestyle and trade media, securing coverage in leading publications while also co-hosting an exclusive press preview ahead of last Friday’s public opening. The intimate, artist-led walkthrough offered media the opportunity to move through the exhibition with Julius, as he unpacked his ongoing exploration of nature, its forces, illusions, and the shifting line between observation and intervention.

This is not a storm is now open and free to the public.

21/04/2026

On Wednesday night, iD Collective hosted 150 fashion and lifestyle creators, stylists and media at an exclusive pre-release styling event celebrating the × collaboration, held at UNIQLO Emporium Melbourne ahead of the official launch on April 23.

Guests were treated to a curated evening of bespoke brand moments including a vintage photobooth, a fashion campaign-style media wall, DJs across two levels, and F&B by .dreux ,.wines and .

PR & Events by iD Collective
Videography credit to

 Lemon Lime & Bitters launch, by iD Collective! The iconic FT can was front and centre - bold, colourful, and full of fi...
17/04/2026

Lemon Lime & Bitters launch, by iD Collective!
 
The iconic FT can was front and centre - bold, colourful, and full of fizzy flavour. 
 
The campaign was built around a warm hosting story where sun-soaked afternoons drift into golden hour. Think citrus slices catching the light, condensation pooling on chilled cans, and that unmistakable clink of glassware between friends. An easy, spontaneous energy; the kind that comes with long summer evenings.
 
Designed to feel sun-kissed and vibrant, balancing rich colours and refreshing ice. 
 
This zesty campaign was concepted, produced and executed by iD Collective.

iD Collective x The AW26 Edit at . We had the pleasure of bringing this recent campaign to life, capturing  and .hung in...
15/04/2026

iD Collective x The AW26 Edit at .
 
We had the pleasure of bringing this recent campaign to life, capturing and .hung in centre modelling a curated edit of looks from in-centre brands, including Aje and Polo Ralph Lauren.
 
This was more than just a shoot, it was about setting a new fashion tone for the centre across own social channels, influencers and DOOH. As the first campaign of its kind for Macquarie Centre, The AW26 Edit marks a priority shift, bringing the centre into the fashion conversation in a way that feels current, considered and culturally connected - using the modern lines and distinctive palette of the centre as a backdrop.
 
iD Collective concepted, produced, directed and executed the campaign end-to-end; and we loved every minute.

10/04/2026

x Plum & Petal Duo is here with a limited-edition pairing of two everyday essentials.

iD is proud it be managing the communications around this exciting launch. Want to learn more? Reach out to us!

PR by iD Collective

This April Fools, iD partnered with  to pull off their Tender Time campaign - and we had way too much fun doing it! We d...
09/04/2026

This April Fools, iD partnered with to pull off their Tender Time campaign - and we had way too much fun doing it!
 
We developed the integrated PR strategy, conceptualised the campaign, and created hyper-realistic custom massage oil bottles with a dedicated photoshoot. Our team seeded the prank to content creators and radio stations including , , and , while leading targeted media outreach across lifestyle, news, food and viral publications.
 
The result? Widespread media pickup, cultural cut-through, and a whole lot of very confused people online.
 
PR by iD Collective! 👏🏻

07/04/2026

teamed up with to show off their hybrid walking shoe, the Biom C-Trail.

Tapping into her Danish roots, Caroline’s storytelling showed how this heritage favourite fits effortlessly into Aussie life.

Influencer and PR by iD Collective.

27/03/2026

A Mediterranean escape: iD Collective x .australia

iD Collective loved bringing My Soda’s essence to life, capturing content for their product range - including their newest launch now available!

This world captured the warm glow that comes with holiday ease. Through sun-drenched moments, we captured the effortless confidence and carefree joy that My Soda gives. Glossy hair that catches the light, warm salty skin paired with relaxed energy and juicy colours that radiate “on holiday” energy wherever you are.

iD Collective connected, produced, directed and executed the shoot end-to-end - and loved every minute!

What a turnout for an incredible cause. This Sunday,  hosted the Rialto Run Up - a 1,240-stair climb raising funds for  ...
26/03/2026

What a turnout for an incredible cause. This Sunday, hosted the Rialto Run Up - a 1,240-stair climb raising funds for , a specialist school and support service for children and adults on the autism spectrum, providing tailored education, programs and pathways to greater independence. 

With Lord Mayor taking part, pro climbers from , families and children of Giant Steps, and even one participant flying in from LA the night before just for the event. 

The event raised more than $150,000 and counting. This is community impact at its finest❤️. 

iD Collective handled all PR and media relations associated with the event.

A Mediterranean escape: iD Collective x .australiaiD Collective loved bringing My Soda’s essence to life, capturing cont...
25/03/2026

A Mediterranean escape: iD Collective x .australia

iD Collective loved bringing My Soda’s essence to life, capturing content for their product range - including their newest launch now available!

This creative world embraced the warm glow of holiday ease. Through sunlit moments, we showcased the effortless confidence and carefree joy that My Soda delivers. Think glossy hair catching golden light, sun-kissed skin paired with easy energy, and vibrant colours that bring “on holiday” vibes wherever you are.

iD Collective produced, directed and executed the entire shoot from concept to delivery - and loved every second!

 stepped into the spotlight at  as the Accessories Partner for not just one, but three key shows including opening night...
04/03/2026

stepped into the spotlight at as the Accessories Partner for not just one, but three key shows including opening night’s Joywear Runway; closing night’s Avant Garde Runway x Melbourne; and the week’s anticipated THE GRAND SHOWCASE by - turning fashion-forward looks into unforgettable statements.

PR  

03/03/2026

Capturing the elevated essence of .
 
A glimpse into our monthly content creation, thoughtfully crafted to reflect refined luxury and a sophisticated atmosphere reflective of the precinct.
 
Content creation by iD Collective.

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39-40 Porter Street
Melbourne, VIC
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