Click Squad

29/05/2026

https://clicksquad.com.au/blog/technical-seo-audit-quality-score/
Are you pouring money into Google Ads but not seeing the results you want?

Here’s a crucial insight for every Australian SMB: A technical SEO audit does more than just boost your site’s organic performance—it plays a big role in improving your Google Ads Quality Score and cutting your costs. By examining your website’s speed, mobile usability, and content relevance, a technical SEO audit ensures your visitors—and Google—love your site.

Why is this important? Your Quality Score impacts your ad visibility, your cost per click, and the calibre of leads your ads deliver. Three core components shape your score:
1️⃣ Expected Click-Through Rate (CTR): Are your ads catching the right audience?
2️⃣ Ad Relevance: Do your ads truly align with what users are searching for?
3️⃣ Landing Page Experience: Is your website fast, mobile-optimised, and tightly matched to your ads?

A detailed technical SEO audit identifies obstacles like sluggish load times, mobile issues, or irrelevant content—each one can drag down your Quality Score and inflate your ad spend.

At Click Squad, we specialise in helping Australian businesses turn ad spend into measurable growth with open, ROI-focused Google Ads and SEO solutions. Trusted by SMBs nationwide in trades, services, and ecommerce.

Stop wasting your ad budget. Reserve your FREE digital marketing strategy session now and start converting clicks into customers—spots fill fast!

27/04/2026

Google just retired a campaign type that thousands of businesses are still running. 👀

Dynamic Search Ads (DSA) — the Google Ads feature that automatically generates headlines and matches your ads to relevant searches — are being replaced by AI Max.

Here's what's changing:
📅 September 2026 is the hard deadline
🔄 All DSA campaigns auto-migrate if you don't act first
⚠️ No new DSA campaigns can be created after that date
✅ Migrating early = more control over your settings and targeting

AI Max goes beyond DSA by drawing on broader real-time intent signals, not just your website's landing pages. It's Google's push toward fully AI-driven search campaigns, and it's happening whether you're ready or not.

If you're running Google Ads, now is the time to check your campaigns and get ahead of the deadline.

Not sure where to start? Drop a comment or send us a DM — we're happy to take a look. 👇
🔗 clicksquad.com.au

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