My Friend Shells

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My Friend Shells Organic Social & Content Strategy
Helping brands show up with clarity & direction. Partner to founders & teams.

Your social and content bestie aka the one you call when the brief feels flat, the strategy needs energy, or the idea hasn’t landed yet. I breathe life into concepts, optimise opportunities, and wrap it all in creativity that connects.

21/09/2026

Attention is earned through visual hooks frens

06/09/2026

For every person who wishes me a “happy birthday” on this post, I’ll donate $1 to R U Ok? up to $1,000.

My birthday falls on 7 September, just a few days before R U OK Day on 10 September and it feels like the perfect reminder to check in.

Check on your friends. Check on the people who seem okay. And check in with yourself, too.

Social media can make us feel incredibly connected, but it can also feel like a very lonely place especially when you’re building a business, putting yourself out there and carrying more than people can see.

So, from your social media and content bestie: if you ever need a fren, I’m here. You are loved, you matter, and it’s always okay to speak up.

Leave me a birthday wish below, and together we’ll turn it into up to $1,000 for mental health support 🩵💛

30/08/2026

Show and tell looks a little different in my world frens!

26/08/2026

Your fren-ly reminder how to hold your phone when shooting social first content frens

14/08/2026

Lock in with your eyes to the lens and tell your so what, it’s way more engaging when using your front camera

11/08/2026

Add to basket 🗑️

11/08/2026

Lock in and engage frens!

07/08/2026

be creative on how you tell your brand or product story, here is an example on how to showcase artwork frens!

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Melbourne, VIC

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