My Friend Shells

My Friend Shells Organic Social & Content Strategy
Helping brands show up with clarity & direction. Partner to founders & teams.
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Your social and content bestie aka the one you call when the brief feels flat, the strategy needs energy, or the idea hasn’t landed yet. I breathe life into concepts, optimise opportunities, and wrap it all in creativity that connects.

26/08/2026

Your fren-ly reminder how to hold your phone when shooting social first content frens

14/08/2026

Lock in with your eyes to the lens and tell your so what, it’s way more engaging when using your front camera

11/08/2026

Add to basket 🗑️

11/08/2026

Lock in and engage frens!

07/08/2026

be creative on how you tell your brand or product story, here is an example on how to showcase artwork frens!

06/08/2026

Behind every follower is a decision to show up again.

This is what the last three months have really looked like.

Thank you for your support frens

05/08/2026

Take your viewer on a discovery through versatile visual hooks to keep them interested and engaged frens

05/08/2026

Add this “pop, pop” to your next content video frens

04/08/2026

Visual hooks being the viewers attention back to you - lock in and engage frens

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Melbourne, VIC

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