Soul + Wolf

Soul + Wolf Soul+Wolf is an award-winning, independent Australian digital agency. Based in Melbourne, we create

Based in Melbourne, we create meaningful and design-lead digital solutions that empower businesses and brands. We’re all about long-term relationships and consistently demonstrate a willingness to do what it takes to help our clients meet and exceed their digital objectives. This commitment, coupled with our “can-do” attitude, defines who we are and everything that we do.

Thrilled to share that IRONMAN 4X4 has just won “Best Retail Project” in the 2025 iTnews Benchmark Awards! This program ...
28/03/2025

Thrilled to share that IRONMAN 4X4 has just won “Best Retail Project” in the 2025 iTnews Benchmark Awards! This program recognises Australia’s most innovative digital transformations across government, industry, and public sectors.

This 18-month project across 3 countries delivered one of the largest NetSuite-Shopify integrations on record and too many features to list.

We love turning business challenges into breakthroughs like this one. Thank you to Ironman 4x4 for your unwavering trust, PKF Digital for your hard work and support, and our incredible team at Soul+Wolf for making this award-winning project possible. 🎉🍾🎊

✈️ When Webjet Limited began its maiden voyage 25 years ago, they were just a small start-up in Melbourne trying to make...
20/06/2024

✈️ When Webjet Limited began its maiden voyage 25 years ago, they were just a small start-up in Melbourne trying to make travel more accessible for Australians. Now they are an international powerhouse of digital travel businesses. WebBeds alone has grown to become the second largest B2B travel marketplace globally.

We were brought on for a digital refresh of their corporate investor site: Webjet Limited.🌏

We revamped the existing site with a sleek SilverStripe makeover, empowering Webjet Limited to create dynamic and complex pages with ease.

Proud to be a part of their journey! Check out the new browsing experience here 👉 https://soulandwolf.com.au/work/webjet-limited/

We kicked off the year with two major wins in the world’s largest network of design awards, Better Future. Having won th...
21/02/2024

We kicked off the year with two major wins in the world’s largest network of design awards, Better Future. Having won the regional Australia category at the start of last year, our entries for Belong 'Second Life Phones' and The Ian Potter Foundation were elevated to the international stage, alongside other projects that address circular economy, economic growth, ecological sustainability and equity & inclusion.

The WILD Design Awards celebrates courageous and innovative design; two key ideas that drove both of these amazing projects to completion. Congrats to the Ian Potter team, Belong and Kingfisher, and our ambitious crew here at Soul+Wolf!

Cookies are out in 2024. 🍪But that doesn't spell the end of your consumer insight strategy. If anything, this change in ...
19/02/2024

Cookies are out in 2024. 🍪

But that doesn't spell the end of your consumer insight strategy. If anything, this change in Google Analytics will empower businesses to dive deeper into the data and learn exactly what their customers want. Want to drive business growth in 2024? Swipe right above 👆 and keep reading below. 👇

✅ First-party data is direct and immediate data that customers share about their purchasing habits.
✅ With cookies out, privacy is paramount. Use privacy-first tools to protect your customer's data.
✅ Then, use AI to analyse that first-party data and uncover new insights to apply in future campaigns.

Follow these steps to take over 2024.

AI dominated search in 2023. While not the most searched keyword, "chatgpt" — and similar phrases — had the largest incr...
15/02/2024

AI dominated search in 2023.
While not the most searched keyword, "chatgpt" — and similar phrases — had the largest increase in search frequency in the past year, up 𝟯𝟱𝟬𝟬% 🤯.

The trend is clear. AI is integrating into our lives, much like the humble Google search did back in the late 90s.

You can use AI to:
✅ Create art
✅ Produce audio & video
✅ Find the through line in a massive data set
✅ Experiment with unconventional ideas
✅ Manage customer service
✅ Develop and test a business idea

And that's barely scratching the surface. Google thinks AI will be 1 of 3 things you should be using to drive your business growth in 2024. Next week we'll explore all 3 and how they could impact your business this year.

We're one month (and some change) into 2024 already. 😳We spent our January looking back to look forward. Looking especia...
14/02/2024

We're one month (and some change) into 2024 already. 😳

We spent our January looking back to look forward. Looking especially at Google Search Trends and topics Aussies couldn't stop searching for.

Unlike other years – 2023 felt very, random. Barbenheimer, Sam Kerr, and Optus outage updates. Submarine dreams and Referendum results. World Cup coverage and the Quiche of Coronations.

So what was the consistent thread that ran through all the mayhem? And how might it help you take on the rest of 2024? We'll tell you what we found later this week.

Every year Google celebrates its top-performing Agency Partners at the Google Premier Partner Awards. A few months back,...
08/12/2023

Every year Google celebrates its top-performing Agency Partners at the Google Premier Partner Awards. A few months back, we were short-listed for the Workplace Excellence category. And last night, we won!

Workplace Excellence is a category that celebrates internal initiatives that nurture talent and new ways of thinking, while promoting an environment where people want to work.

To be short-listed is an honour. To win in such a competitive category is beyond humbling. It's a true reflection of everyone here at Soul+Wolf. Collaborative, supportive, and always open to new ideas. Congrats to everyone involved in making this happen.

This isn't just a number. It's a demanding call to action. More consumers than ever are starting to weigh the environmen...
11/10/2023

This isn't just a number. It's a demanding call to action.

More consumers than ever are starting to weigh the environmental impacts of their purchases. Social impact could be a major point of difference when marketing your brand.

Have a sustainability initiative within your business? Your future customers want to know about it.

📚 Source: HubSpot

When Australia Post calls, we don't mail it in. 📮In this build for Australia Post Connect, our team—along with broadband...
04/10/2023

When Australia Post calls, we don't mail it in. 📮

In this build for Australia Post Connect, our team—along with broadband partner BTB Australia—created a site for the seamless buying, selling, and managing of broadband services.

In the Shopify backend is a custom app linking directly to NBN endpoints. On the frontend, the user gets an easy-to-navigate ecommerce experience that displays live, localised broadband pricing and usage data.

We love finding the perfect solution to meet a business' very unique needs. Thanks to the team at Auspost and BTB Australia for trusting us to bring this vision to life.

Check it out at australiapostconnect.com.au

Bells & whistles are fun, but do they get the user from Point A to Point B? 🤔 Design everything with purpose in mind. ...
02/10/2023

Bells & whistles are fun, but do they get the user from Point A to Point B? 🤔
Design everything with purpose in mind.

Solving unique design challenges is our bread and butter.So we put on our collaborative thinking caps with this recent s...
26/09/2023

Solving unique design challenges is our bread and butter.

So we put on our collaborative thinking caps with this recent site launch for Mentone Girls' Grammar School; creating a site that not only looks amazing but gives users a clear, easy navigational journey through the magnitude of pages and subpages on the site.

Precise, fail-not development, further elevated by beautiful design. We loved working with the team at Mentone Girls' & Emmet Consulting to bring this site to life.

Check out the new site at mentonegirls.vic.edu.au

Address

278 Park Street
South Melbourne, VIC
3205

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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