Damn Write

Ecommerce copy that turns lurkers into loyal customers 🙌 Spend more time doing what you love, and less time worrying about words.

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22/02/2024

Yep, AI can be a threat to your work + creativity 🫣

Buuuut it can also be the source of endless inspiration, ideas and improvements.

Especially when you bring aaaaall of your hard won skill, knowledge, experience and talent to it — turning it into an extension of you, rather than a potential replacement.l 😌🤌🏼

And watching Copy Saviour students do just this feels like watching the seas part.  What you choose to do about AI is entirely up to you.   And if it’s guidance, some AI shortcuts and a heeeeap of holy insights you’re looking for — come join us in Copy Saviour ❤️‍🔥

21/02/2024

Been wondering when Copy Saviour would be running again?

It’s now. The answer is now.

Go tap the link.

20/02/2024

Spilling some early thoughts on Google Gemini 👀

Have ya tried it yet? Whaddya think so far?

13/02/2024

🤫

Now if only I wasn’t always banging on about how I use AI, I might even get away with it…

13/12/2023

STICK AN AI-GENERATED FORK IN ME 🥲

What if we all just agree to ignore any announcements or updates or new tools til, say, Feb??

All in favour ✋🏼

07/11/2023

Don’t get too comfy, cause s**ts already changing in AI land.

(A LOT. And for the better.)

Because OpenAI just announced a bunch of big things at Dev Day — and ya might’ve even noticed some changes in your ChatGPT acct already 👀

So consider this your BS-free guide to what’s coming and swipe through so ya know what to be on the look out for 👀

24/10/2023

First phase of Copy Saviour drops THIS FRIDAY 👀

And yes, it includes memes.

01/06/2023

Only all the time 🙂
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I mean are you even a "proper writer" (eww wtf) if you haven't had at least one writing-induced existential crisis?
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31/05/2023

You can’t keep a campfire going in the middle of a rainstorm.
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But that's what running a business can feel like sometimes. Your energy is the fire, and life – well, life's the unpredictable storm.
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And let's not even talk about time – that sneaky devil loves to play hide and seek just when you need it the most.
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When your energy's a yo-yo, your time's playing hard to get and life just poured down on or threw up all over you, giving your words that particular ✨vibe✨ your brands known for can feel like a sick joke.
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And here's the pickle kicker:
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Your audience wants that consistent vibe. It's what sparks engagement, builds trust and keeps them coming back for more.
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And while I’m ALL IN on being honest about the realities of being a human… me showing up in the middle of a low mood isn’t gonna do anyone any good.
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So, whaddya do when you're having an extremely relatable, entirely human "I'd rather be cocooned in blankets while scrolling TikTok” kinda moment?
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Well if you can, go snuggle up and scroll. If s**t can wait, then let it wait.
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But if that’s just not an option… you let AI do the heavy lifting.
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Because having an external vibe checker means your content still brings the heat, regardless of whether you're ready to conquer the world or just your comforter.
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11/05/2023

Salvador Dali, that you? 🐘👀
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It's time we address an eerily-familiar-looking elephant in the room...
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The belief that AI writing is just a sneaky way of stealing other people's work and passing it off as your own, like an opportunistic racoon reaching through your doggy door and pinching your door mat...
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While it's true that AI models are trained on other people's writing, they don't merely copy-paste someone else's genius.
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Chucking the same prompt in won't even get you the same response as someone else.
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Instead, AI takes inspiration from more sources than our magnificent-yet-limited human brains could handle, and synthesises it into something brand spankin’ new.
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Kinda like how us writers (and creatives in general) have been borrowing ideas and getting inspiration from others for centuries…
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Game of Thrones took inspiration from Lord of the Rings.
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West Side Story from Romeo and Juliet.
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Clueless from Jane Austen’s Emma.
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The Chronicles of Narnia from The Bible.
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And The Mortal Instruments from Harry Potter (the author even cut her teeth on HP + LOTR fanfic)
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The real issue is less about taking inspiration and more about determining where the line is between being inspired and straight up plagiarism.
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Because it's all been done before. And we're all just looking for unexpected connections and interesting ways to riff on the things we've encountered.
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Just ask Austin Kleon, author of the fittingly titled Steal Like an Artist:
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“Nothing is original. All creative work builds on what came before.”
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Which is why, instead of seeing AI as a rip-off artist, I see it as my partner in creative crime, helping me get all the ideas outta my head, onto a page and out into the world.

08/05/2023

“Hey everyone, look at this not-great thing ChatGPT wrote. Isn’t it just The Worst?”

(Spoiler alert: it's not the tool, it's you bro 💀)

I spend wayyy too much time consuming AI-related content.

But I'm yet to see a solid example of why AI can’t write that doesn’t just scream “User Error!" louder than my toddler proclaiming it’s time to wake up.

And I get it, we need *something* to balance out the excessive hype.

BUT IF YOU’RE GONNA MAKE SUCH CONFIDENT CLAIMS, YOU BETTER BRING YOUR FU***NG RECEIPTS, MY DUDES.

So when they confidently rock up with their examples but don’t share the prompt they used, or worse, they do and the prompt is *severely* lacking the context that even a human writer would need.

(✨ Garbage In…)

And then they post that first draft side by side with a piece they crafted (and iterated on) themselves, harnessing all that deliciously juicy insider knowledge marinating in their noggin?

It doesn’t make AI look bad.

It just makes it obvious they haven’t bothered to go beyond putting a one sentence prompt into a word calculator and then patting themselves on the back for being able to write something better.

(…Garbage Out ✨)

Here’s the thing though: ANYONE with an internet connection can open up ChatGPT and get it to write s**t stuff. It takes half a thought and seconds of your time.

But it takes some testing, some research and as little as an ounce of knowledge around how writing and voice work, to get something infinitely less s**t.

(cont. in comments)

05/05/2023

Why? Because “fun” isn’t a complete description of your brand voice.

It might be a good starting point, but without digging into the distinct way it sounds, its leaving a lot of room for interpretation 🙃

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