PagePotato

PagePotato At PagePotato.com.au, we help our clients with end to end content marketing solutions starting from c

šŸš€ Project Go Live Alert: EverrichFinance.com is now live!Proud to share the transformation of this website from fragment...
21/05/2025

šŸš€ Project Go Live Alert: EverrichFinance.com is now live!

Proud to share the transformation of this website from fragmented content and disconnected tools to a focused lead-gen machine tailored for Melbourne’s mortgage and finance space.

šŸ” Many professional services firms know their website isn’t working hard enough, but they’re too busy helping clients to fix it.

We helped Everrich Finance solve that.

Working with Murray Kha, the driving force behind Everrich Finance, was an absolute privilege. His top-rated mortgage firm has earned over 185 genuine 5-star reviews. He and his team have a deep understanding of the property market and a "no-nonsense", walk-the-talk approach.

It was both a challenge and an honour to bring their brilliance online, and we’re grateful to Murray for his patience and insight throughout our 4-month collaboration on this content-rich project.

Here’s what we focused on:

āœ… Competitive research & user intent mapping (shoutout to Ahrefs )
āœ… A strategic content mix built around their calculators, product info & key segments
āœ… Smart UX, SEO-friendly structure, and wireframing using Elementor Pro
āœ… Compliance-focused copywriting that still sells
āœ… Clean migration, technical SEO, and on-page wins via Rank Math Pro

šŸŽÆ The goal: Turn an underperforming website into a digital asset that ranks, converts and supports the client’s growth ambitions.

Check out the stage-by-stage walkthrough in the carousel šŸ‘‡

And if you’re a professional services firm in Melbourne looking to build a site that reflects your expertise and brings in qualified leads, these fundamental steps can be quite rewarding for your brand.

Brainstorming innovative marketing strategies at the Advanced Active Campaign Workshop in Melbourne, with a cup of the f...
31/03/2025

Brainstorming innovative marketing strategies at the Advanced Active Campaign Workshop in Melbourne, with a cup of the finest Melbourne coffee in hand. ā˜•šŸš€

Thanks to Brad, Ayden, and Gunnar from ActiveCampaign for hosting such an action-packed workshop.

Ever felt that awkward moment asking your clients to type in your website address just to leave a review?Or tried recomm...
28/03/2025

Ever felt that awkward moment asking your clients to type in your website address just to leave a review?

Or tried recommending a business to a friend, but couldn't find them online no matter how hard you searched? - That's what your clients do feel - if they can't find you online in a few clicks.

That hassle isn’t just frustrating—it’s a lost chance for connection, engagement, and, ultimately, "Business".

Friction like this costs you customers.

If your business doesn't appear in local search results, they may turn to "not so local" competitors instead.

Local SEO isn’t optional.

It’s the first step of setting up your brand's online presence.

It is key to getting found by clients in your area. If your firm isn’t showing up on Google Maps or local searches, you’re losing business to competitors promoted by Google Ads - who may not even be local to your suburb.

I’ve put together a no-fluff guide to mastering local SEO for lawyers in Melbourne—covering what actually works.

Read it here: https://pagepotato.com.au/local-seo-for-lawyers-melbourne/

and let me know what you think.

I hope these steps help to make your business a bit easier to search online.

As inspired by Ken Miles to push excellence in his own terms, it is very important for each entrepreneur to not just do ...
17/08/2024

As inspired by Ken Miles to push excellence in his own terms, it is very important for each entrepreneur to not just do what needs to be done, but rise above it to do what they do best.

There is nothing more sweet than seeing the whole world slow down in your victory lap and see only what you can see and do YOUR thing.

That's what will keep you GOING.

Thanks Ken Miles for being an inspiration to all of us.

For more: watch Ford Vs Ferrari on Netflix or just do your thing.

What do you think is the conversion rate in e-commerce websites in the clothing segment?
04/09/2022

What do you think is the conversion rate in e-commerce websites in the clothing segment?

Agencies + ActiveCampaign are a great match, like peanut butter and jelly. We’re excited to announce that we have joined...
28/05/2021

Agencies + ActiveCampaign are a great match, like peanut butter and jelly. We’re excited to announce that we have joined their Partner Program.

Do you know about the search intent of your clients visiting your website? šŸ”ŽGoogle lists 6 fundamental customer mindsets...
24/02/2021

Do you know about the search intent of your clients visiting your website? šŸ”Ž

Google lists 6 fundamental customer mindsets which we have while we are searching for something online.
- Help Me
- Surprise Me
- Thrill Me
- Educate Me
- Impress Me
- Reassure Me
It is important for every business to understand the search intent so that it can express itself and answer their client's queries.


The best way to play the content marketing game is to create authentic and quality marketing collateral for your audienc...
25/09/2020

The best way to play the content marketing game is to create authentic and quality marketing collateral for your audience.

Kudos to Bronte for creating this awesome piece of eBook. The whole team at is proud to have published this long form blog content on Bronte's Gaycelebrant.Melbourne website, which is already getting hits from all across the world.

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Let’s do LGBTIQ weddings how we want them done, rather than another version of a straight wedding. Check out how! Link in bio of

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested video...
10/01/2020

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos?
In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.
http://ow.ly/l65Z50xPWUC

Address

470 St Kilda Road
Melbourne, VIC
3004

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+31626484920

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We help our clients with end to end content marketing solutions which starts from content strategy and ends with content promotion backed by research and analytics.

We have drafted a formal sketch note on our process (oh do you know that in our company we work more on sketch notes rather than flowcharts. We are passionate about visual communication)

Our approach to content marketing is based on the concepts of Inbound Marketing which essentially means HELPING CUSTOMERS WITH INFORMATION instead of SELLING TO CUSTOMER. This sketch notes captures our understanding of inbound marketing

We would be glad to help you out with any of your digital marketing needs.