Social Grind Media

18/12/2025

You heard it from the man of Instagram himself, the "30 Hashtags" era is officially over.

​Instagram has confirmed they are capping hashtags at five per post. But before panicking - this is actually quite the win for quality over quantity (which I'm huge fan of).

​For a long time, we’ve been told to fill our captions with as many tags as possible to "beat the algorithm." The truth? Instagram is leaning harder into SEO (Search Engine Optimisation). They want to know exactly what your post is about so they can show it to the right people. Big yay!

So ​cramming in generic tags like or actually confuses the system and can hurt your reach.

So now what? ​Here’s your new 5-tag game plan:

​The Niche: What is the specific industry? (e.g., )
​The Service: What are you actually showing? (e.g., )
​The Location: Where are you? (e.g., )
​The Target: Who is this for? (e.g., )
​The Brand: Your unique business tag (e.g., ).

​You can now stop chasing the "hashtag hack" and start focusing on content that actually resonates with your local audience.

That’s what moves the needle.

​Do you have a go-to hashtag that you’ll never get rid of? Let me know xx

10/11/2025

If I'm not behind a camera, you can usually find me on quad skates, and Saturday's Gippsland Ranges 5th Annual Roller Derby Pride Cup was no exception! It's my absolute favourite event of the year, and the vibes, the energy, and the wonderful humans are simply unparalleled 😊

After another busy little year, stepping onto the track for a day dedicated to openness and celebration was exactly what my soul needed. I even managed to play in not one, but two games: filling in for the modcon game as a jammer (not my usual wheelhouse, but SO much fun), and skating in my usual blocker position in the exhibition bout!

​This sport, and this community, lifts you up.

I'm so grateful for the opportunity to play alongside and against such diverse, authentic, amazing folk. Seeing the powerful message of acceptance brought to life on the track and celebrated with the wider community is such an honour.

Days like this make it possible for everybody to belong, thrive, and feel that immense sense of connection. It is a privilege to be a part of this community, and words could never do justice for the amount of gratitude I have to be included and accepted into it. ​This club (GRRD) gives so much to its members, and I'm just so damn proud to call it home.

And now, I'm off to edit some video coverage of the day - please send caffeine and snacks xx

(Ps. Yes, I am on the very farrrrr right of the first photo, taking a knee and beaming with joy 😁)

05/11/2025

You can take the girl out of gig photography, but you can't take the gig photography out of the likelihood that the girl will still take multiple phone photos seeking that perfect backlit shot (and wish she'd had her real camera with her) 🤩

🤘 testeagles.band

24/10/2025

🚨 GAME DAY 🚨
The wait is over – Pivot City Ranges vs East Vic Roller Derby hit the track at 1pm today at Leisuretime Sports Precinct, Norlane!

See you trackside for the final showdown of the season.

Livestream: https://www.youtube.com/live/mfmmG1iR_TM?si=NnnixGVTIftKmq8A
Photo credit: Social Grind Media
Check out our teammates: Geelong Roller Derby & Salty Beaches Roller Derby

09/09/2025

13/08/2025

There's something about shooting coffee that is so satisfying, from the espresso dropping to the milk pouring and swirling around the glass....you can probably hear me 'mmmm'-ing between shutter clicks 🤤

Not only do I love shooting espresso-infused moments, as a barista (for the last 10-ish years) I also happen to delight in sipping on it too, so I'd say that's a win-win for this little content creator 🥰

Hospitality is my jam, and each venue has a different team and vibe, so it's a privilege getting to capture that 📸

Does your venue need to update its content for your marketing efforts, or you're just too busy to diy? If the answer is probably/maybe/absolutely yes, let's grab a mug sometime ☕️

11/08/2025

Have you noticed the new little 'repost' button sitting underneath the posts on your Instagram feed? Well, it's not a far cry from the 'retweet' of Twitter days gone by, and it's certainly a welcome change from the social media platform for a few reasons.

And look, the social media nerd in me is pretty happy with the new feature - swipe through and allow me to explain why 🥸

10/08/2025

Today was a lovely little occasion that concluded six months of learning, collaboration, and community based leadership experiences across the South Gippsland and Bass Coast shires in the joy that was the South Coast Community Leadership Program 🚀

I am super grateful to have had the opportunity to work with some brilliant brains, meet some really authentic souls and just relate to and learn from some seriously passionate individuals that are the driving force behind what it means to be involved in a myriad of different roles in local communities!

Wowee, folks, it has been a ride 🥹

I am greatly anticipating the two workshops that our group has planned for The Art Cube Project this month 🎨

Throw us a follow to see what the project is looking like over the coming weeks, or get your young ones involved ➡️

04/08/2025

The creative process can be like this a lot of the time - and instead of fighting it, these days I just pretend I'm a duck and let it happen. Because surely there's an "oh hell yeah!" coming up eventually, but I know I won't get to it if I don't go through the process of wading through a "nope" ocean first 🤷‍♀️

Today's lesson? Keep going, brave little duck 🦆

27/06/2025