20/07/2026
It’s never about the tools, it’s about the rules.
More is definitely not always better, and focusing on one message is better than trying to throw up 6 or 7 different messages to see what sticks.
It’s unfortunate in some cases, to see that AI while being the powerful tool it is, is still mismanaged and without the proper guidance, creates unfavorable outcomes.
Advertising should be simple, immediate and concise. In this screenshot, there is not one contact, not one promise of outcome, but instead a literal pamphlet that would be better off being printed and handed out to people with time to read, instead of being used has a Facebook advertising piece, on a highly scrollable environment.
Don’t get me wrong, I am not throwing shade at this fine example of wrongful application of platforms according to the medium. I’m simply saying that a useful strategy with some thought it, still beats immediate machine output.
Focus on an attention grabbing hook to interrupt the pattern (scroll).
Then deliver the promise.
Then a call to action.
If you’re looking to avoid wa$ted 💰, get in touch and let us give your investment no reason to question itself.
