Auspire Digital Marketing

24/03/2026

For companies making a marketing push this Easter, things might be a bit tough. The economic pressure is certainly on consumers and so conversions will be that much harder to come by.

21/08/2025

Do blogs still help SEO?

In this blog post we explain why writing blog posts still helps search engine optimisation.

This post answers the most commonly asked questions about maintaining a blog and how it affects modern search engine optimisation (SEO).

12/08/2025

In this post we answer the question: Is website schema markup important for SEO?

https://auspire.com/blog/digital-marketing/website-schema-markup-for-seo/

In this post we discuss the basics of website schema markup and why it is important for modern search engine optimisation.

25/07/2025

Landing page optimisation is often a casualty for time-poor digital marketers. But their value cannot be understated. Are yours doing ok?

https://auspire.com/blog/digital-marketing/are-you-overlooking-landing-page-optimisation/

This post discusses some key landing page considerations.

23/07/2025

With AI Overviews dominating the top of many search results pages, companies need a way to counter the auto-generated responses. In this post we explain why PPC marketing is the perfect countermeasure.

https://auspire.com/blog/digital-marketing/ppc-countermeasure-to-ai-overviews/

22/07/2025

Last month Google announced the retirement of 7 structured data types from Google Search results pages. Will these affect your website?

For the full story visit: https://developers.google.com/search/blog/2025/06/simplifying-search-results?hl=en

22/07/2025

New blog post: The Game-Changing AI Trends in Modern SEO

https://auspire.com/blog/ai/the-game-changing-ai-trends-in-modern-seo/

SEO has changed. But with the volatility comes opportunity.

About the current AI driven trends in SEO and digital marketing in general.

21/07/2025

We ran an experiment with Frase, the AI copywriting tool. It didn't end well. Plagiarism checkers were 100% certain that the content was written by AI. You aren't going to fool Google or Bing with content like that.

28/01/2025

Did you see the update from ICANN regarding domain name lookup information? Here it is:

Update: Launching RDAP; Sunsetting WHOIS

As of 28 January 2025, the Registration Data Access Protocol (RDAP) will be the definitive source for delivering generic top-level domain name (gTLD) registration information in place of sunsetted WHOIS services. RDAP offers several advantages over WHOIS including support for internationalization, secure access to data, authoritative service discovery, and the ability to provide differentiated access to registration data. RDAP was developed by the Internet Engineering Task Force.

Users are encouraged to utilize ICANN's RDAP-based Lookup service at https://lookup.icann.org/en

The ICANN registration data lookup tool gives you the ability to look up the current registration data for domain names and Internet number resources.

07/01/2025

Did META really think that AI accounts would be well received? Should marketers and advertisers be worried about their attitude towards fake content?