Bench

23/07/2024

Test post

17/02/2021

This week, Google made huge strides with its News Showcase ahead of the introduction of new bargaining laws.

Seven West Media was the first major Australian media company to sign with Google, and negotiations are still ongoing with other publishers. Today, a breakthrough with Nine Entertainment Co. was announced.

Read more: https://www.smh.com.au/business/companies/google-nine-agree-commercial-terms-for-news-content-20210217-p5736c.html

Nine Entertainment Co has signed a letter of intent with Google for use of its news content, in what could become a major win for both stakeholders.

12/02/2021

Last year, the advertising ecosystem was faced with the great unknown when Apple announced changes to the way data is tracked with its upcoming iOS 14 updates.

How have the big technology players reacted, and how will these changes impact your campaigns?

Here's what we know about the responses from Facebook and Google: https://benchmedia.com/taking-a-bite-apple-and-the-privacy-conversation/

09/02/2021

Onwards and upwards!

We hear from Bench's Ori Gold, Shai Luft, David Cameron and Esther Carlsen on what they're excited about this year and some big topics shaping the industry.

We hope you enjoy the read.

Moving forward: a conversation starter After a year unlike anything before, it’s still quite uncertain how 2021 will unfold. The advertising industry is facing both monumental challenges and exciting opportunities. This is particularly true in the identity and data space as the industry waits to s...