The Content Marketer

09/10/2025

Calling all local businesses!

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09/04/2025

The sales team are often seen as the “cool” girls/guys, but let’s be real: without marketing, their numbers would be looking pretty bleak 😉

Tag your sales ‘frenemies’ in the comments below if you agree 👇

(All in good fun of course. I actually love the sales teams I work with!)

07/04/2025

According to Hubspot, 74% of marketers want to reach millennials – so which platforms are you prioritising?

Most of us would agree that millennials live online, and social media is their go-to platform to hang out, search for products, and contact customer service.

But it’s less about what channel you use, and more about HOW you use it and WHAT you measure as a success.

In my view, followers are just a vanity metric – it’s engagement that really counts.

So, we need to be making it easy for our audience to:

✅ Find your products or services (use hashtags & keywords in your captions)
✅ Have conversations with you (keep your DMs open for enquiries)
✅ Check out your website (keep your links updated regularly)

Your social media channels should be a seamless jumping off point for your audience to then purchase your products or services.

What are you doing with your own social channels to promote engagement?

04/04/2025

Could your UVP be costing you customers?

If your website visitors don’t understand what you’re selling and how you're different almost instantly, they’ll leave to find another brand with better messaging.

It's harsh, but it's true.

You UVP should:
✅ Clearly communicate your product or service’s benefits
✅ Tell the reader how you’ll serve them
✅ Highlight how you're different

If you don't feel your messaging is setting you up for success, send me a DM and I’ll take a quick look for you.

03/04/2025

What are people saying about your business when you're not in the room?

Are you considered a thought leader, a pioneer, a trusted friend?

Whatever your personality is, marketing is the key to building it.

Marketing provides you with a face and voice to interact with your customers and audience, through social media, emails, ads, and content.

What do you think? Is there anything else that plays a role in how people talk about your brand?

08/08/2022

This was such a great project to work on and Terry and the team are dream clients!

If you're looking for an outstanding infrastructure consultancy firm, PSA Infrastructure are well worth a look!

21/06/2022

Times are tough for many businesses right now, so low cost / high value strategies are a must!

The humble review is often overlooked and underappreciated - but the impact it has on revenue generation is significant.

A quick read if you're looking for tips to increase online reviews for your business...

https://www.thecontentmarketer.com.au/post/5-ways-to-generate-more-online-reviews-for-your-business

13/06/2022

94% of happy customers don't leave reviews, but 91% say online reviews impact their purchasing decisions.

Sending your customers review requests and reminders takes time - and that's where we come in.

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For as little as $99 a month we'll generate genuine reviews for your business and help you turn online traffic into real life customers.

All of our review plans include:

✅ Minimum of 100 review requests per month
✅ Ability to send requests via email or text
✅Direct links to review sites of your choice
✅ Customised review scripts
✅ Customer feedback forms
✅ Ability to showcase live reviews on your website
✅ Your business branding
✅ New review alerts
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Start your free 14 day trial today 🙋‍♀️🙋 www.thecontentmarketer.com.au/reviews

08/05/2022

Wishing every mum a fun and relaxing Mother's Day 😍🎉❤

04/05/2022

The cost of living is going up and so is the cost of business.

Make the most of free Google tools to help your business grow.

Download the free ebook https://www.thecontentmarketer.com.au/free-google-exposure

03/05/2022

It's no surprise that most consumers trust other consumers over brands.

Be wise and add user-generated content to your marketing game plan.

This is crucial advice for all businesses - regardless of size or industry!

Get in touch to find out how to put your reviews on autopilot www.thecontentmarketer.com.au/reviews