Scott Shorter Advanced SEO

12/11/2025

Google’s rolled out a new AI tool that claims to help you build optimised content at scale. But who knows how long they'll favour AI content? Don't build your whole strategy on it.

30/10/2025

HTTPS isn't optional anymore. Chrome will start flagging HTTP sites in 2026. https://www.searchenginejournal.com/chrome-to-warn-users-before-loading-http-sites-starting-next-year/559583/

29/10/2025

Something new in search console. Google's making search data a bit more organised. Not rolled out everywhere just yet, but we’ve already spotted it on a few Aussie accounts. https://searchengineland.com/google-search-console-adds-query-groups-463820

22/10/2025

Fewer core updates this year. Google says they’re not likely to drop more core updates more often https://www.seroundtable.com/google-more-core-updates-more-often-unlikely-40293.html

14/10/2025

Check your GA4 for a new icon. Google's quietly testing a new AI-powered "Analytics Advisor" in GA4. https://www.searchenginejournal.com/google-tests-analytics-advisor-inside-ga4-according-to-reports/558123/

10/09/2025

Login pages may be hurting your seo. Check what Google sees. https://www.searchenginejournal.com/google-your-login-pages-may-be-hurting-your-seo-performance/555292/

02/09/2025

Want to see exactly how your snippet looks in Google, complete with your favicon? Our free SERP Simulator is perfect for precision before you hit publish.

Use our SERP preview tool to visualise your search engine results in Google. Preview Desktop and Mobile SERP presentation. Now with Favicon!

27/08/2025

Google's August 2025 spam update has rolled out in stages and it's coming for all sites. Time to monitor your trends closely.

Google’s August 2025 spam update will be rolling out over the next few weeks. This is the first spam update from Google in 8 months.

22/08/2025

Google AI mode now in 180 countries but not yet in Australia….

Google has expanded AI Mode to 180 countries, up from being available in the US, UK and India. Google also announced new agentic capabilities and personalized responses, and a new way to share AI Mode responses.

21/08/2025

Google just cleared the air: AI-generated image won’t tank rankings! it's still all about authenticity - focus on creating content that truly helps your audience. -

Google's Gary Illyes said that there is no penalty or direct impact on SEO from using AI-generated images.

05/08/2025

Core Web Vitals crown goes to Duda, Shopify’s chasing, and WordPress stays the reliable old favourite— anyone here tested Duda versus WordPress lately? Would love to hear about your insights!

The latest Core Web Vitals CMS rankings show unexpected results, except in the number-one and last-ranked platforms.