03/07/2026
Can someone explain to me why it’s so hard for businesses to understand that they need to qualify themselves…
I’m continually having this conversation …
Anyone can write an article about doing breast enlargement surgery or prosecution of the law. And with ai you can do it super well, and add surfer or something like that and your nlp will be strong. But does this satisfy google?
F@^k NO !!
You me to first list the qualifications years of experience and notable jobs … I’d go a step further and show Certs , qualifications, degrees.
Then you need to find the google clarifying industry bodies and make connection … could be the law society. A trade organisation such as the HIA
Then you need to get the memberships and link to them and create member of schema.
By doing this it changes your content from ai slop into credible info.
Then images - does stock images satisfy eeat? Again no
And then businesses send you finished product images - this is not what websites need you need to showcase with real image with meta data - in them you doing what your selling..
I don’t understand why this is so hard for people to understand -
If your a store and you have the brands on the front of it Nike, adidas, Reebok etc on the front - these are the governing bodies.
And when you’re in the store the products you are selling are shoes / shirts / etc these are the services …
Then case studies prove work in the area
I’m continually perplexed that this is so hard for people to get.
I get send 15 websites a week that seo “experts” have worked on … and this is not done…