01/07/2026
So Dam good...it needed a wine range to match! 🍷
For The Dam's growing wine collection, we created an identity that captures everything people love about the venue and region. Relaxed, full of personality and never taking itself too seriously.
Built around the scalable ‘So Dam…’ naming structure, every varietal has its own distinct character, brought to life through bold colour, expressive typography and playful storytelling.
Rather than relying on traditional tasting notes, we wrote each back label as a conversation. The kind of story you'd happily hear over a long lunch with good food, good mates and another pour.
A wine range that's just as enjoyable to read as it is to drink.