We Are Luminary Marketing

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šŸš€ Long-term, organic growth for Small business + Start-ups
āš”ļø Making it simple, efficient, cost-effective
šŸ’Ŗ 10+ yrs building brands
šŸ’” Follow for no-BS Marketing advice

01/05/2026

I admit, itā€™s a crazy thought. But itā€™s not impossible. Think about itā€¦

Millions of businesses over-index their marketing effort into Instagram - because right now, thatā€™s what works.

But if thatā€™s the ONLY marketing you do.
The only place you keep in contact with clients.
The only place you ā€˜existā€™ online. What would happen if Instagram, an app with data we donā€™t own, and have zero control over, disappeared? Would you survive?

Trump does what he wants. Musk turned Twitter on its head. Iā€™m not saying either of them are likely to touch Insta, what Iā€™m saying is we just donā€™t know what the future holds.

Every other aspect of business (usually) has a back up. This one should too. You need a whole marketing system that collects contact details (that you own), lets you speak to customers and advertises your services outside of just Insta.

When youā€™re ready to level up yours, drop me a DM āš”ļø

šŸ”‘| clinic owner | skin clinic content | marketing strategy |

28/04/2026

Come on a shoot with me!
Thanks for much for this morning āœØ

OH WOW I FEEL IT. WHO ELSE FEELS IT?! Weā€™ve got less attention than ever to give babe. Our attention spans are literally...
23/04/2026

OH WOW I FEEL IT. WHO ELSE FEELS IT?!

Weā€™ve got less attention than ever to give babe. Our attention spans are literally shrinking everyday.

Which also means, our audience has less attention than ever to give US and our content.

So if youā€™re struggling to get noticed, itā€™s not entirely on you.

But if we donā€™t take action to make our brands stand out, feel unforgettable, now, we stop getting noticed. Stop getting clients, stop making sales and lose out.

I wonā€™t let us be victims of this ATTENTION RECESSION! All you need is smarter marketing. Not more, just smarter. Iā€™m here to help you win āš”ļø

šŸ’”DMs are open, you know what to do

Years of blood, sweat, tears and beers. Years of learning and getting it wrong, so you can get it right first time. If y...
18/04/2026

Years of blood, sweat, tears and beers.
Years of learning and getting it wrong, so you can get it right first time.
If you kinda need this experience right now, and donā€™t have 10 years to learn it, my DMs are open for you āš”ļø

šŸ”‘šŸ“– brand marketing | brand growth | marketing strategy | marketing expert | brand owner | grow your brand | brand founder | Brand development | business development | growth strategy | Startup brand |

10/04/2026

Itā€™s an ick.
But we do what we gotta do šŸ¤·ā€ā™€ļø

Iā€™M NOT SAYING YOU CANā€™T OR SHOULDNā€™T. I just want you to think about it from this perspective ā¬†ļøIf youā€™re the founder o...
09/04/2026

Iā€™M NOT SAYING YOU CANā€™T OR SHOULDNā€™T.
I just want you to think about it from this perspective ā¬†ļø

If youā€™re the founder of a brand. Or owner of a business still doing their own marketing and socialsā€¦hereā€™s something for you to think about.

The easiest way to step into CEO shoes. Letā€™s get it āš”ļø
02/04/2026

The easiest way to step into CEO shoes.
Letā€™s get it āš”ļø

So in the words of Jay-Z:This is a public service announcement, it is with the utmost pride and sincerity that I present...
31/03/2026

So in the words of Jay-Z:
This is a public service announcement, it is with the utmost pride and sincerity that I present this recording. ALLOW ME TO REINTRODUCE MYSELF!āš”ļø

And this is We Are Luminary. We work with founders of independent retail brands who are ready to invest in a full strategic marketing eco-system, thatā€™s designed to support the growth of their brand for the next 12+ months.

Hereā€™s just a flash of who we are and what we do. If you want more info, the DMs are open šŸ’”

SHOUT OUT TO ALL THE MARKETING OGS WHO REMEMBERā€¦please hit me with some more of your marketing then vs now experiences! ...
27/03/2026

SHOUT OUT TO ALL THE MARKETING OGS WHO REMEMBERā€¦please hit me with some more of your marketing then vs now experiences!

Believe me when I say, social media wasnā€™t ALWAYS the centre of the universe.

20/03/2026

HOW TO LOSE THOUSANDS ON PAID ADS šŸ‘€
If you have an ecommerce business, please oh please check these basics before handing your hard earned marketing budget over to Meta.

Imagine how may other Nike-loving hopefuls had their impulse-buying dreams shattered the second they landed on a page of Crocs šŸ˜±

Did I then decide to navigate myself to the Nike page to find this exact product shown in the ad?! AINā€™T NO BODY GOT TIME FOR THAT šŸ‘€

So the ad was set up with the wrong link - simple, innocent mistake. But the outcome? An ad that cost the business to run, should have made its cost back and then some. Instead, it wouldā€™ve been lucky to make anything.

Please donā€™t do this šŸ™ƒ

(zero shade to Crocs was felt during the making of this video)

tips

19/03/2026

SO WHAT ACTUALLY HAPPENED HERE?

Earlier that day I was on this website looking at Girls Sneakers.

I later get retargeted with an ad for the product it knew I was interested in buying.

I clicked the link because I was ready to buy.

Only to find the product I want from the Ad is nowhere in sight.

The result?
My ā€˜buy nowā€™ mindset disappears.
The brand loses out on a sale. And probably hundreds more.

Simply because the ad was set up with the wrong link.
Zero $$ made.
Hundreds lost on the cost of the ad.
Hundreds lost in sales.
Please donā€™t do this šŸ™ƒāš”ļø

ā€”ā€”ā€”

Digital Marketing Strategy | Paid Ads | Marketing for independent brands | meta ads | Facebook ads | content strategy

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Perth, WA

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