Claire Briggs Design

13/07/2024

You are just watching Saturday night telly with your daughter and a logo you designed 20 years ago appears on the screen… (replaced by ‘flying tennis balls’ version.) Thanks Maggie Beer, Who do you think you are, SBS!

11/12/2023

PCOTY24 I'm not so keen myself!

Pantone’s colour forecasting team indicates that 2024 will be gently boosted by “subtly sensual” Peach Fuzz

03/12/2023

Proud in-kind supporter, brand designer and this year a participant! Together with both no 1 daughter and friend and fellow local designer Frankie Galpin

04/11/2023

All designers are familiar with this phrase in the copy they receive. Thankfully the good one’s delete it before it hits the shelf…

31/05/2022

Instagram has brought out it's own typeface inspired by the 'squircle' in it's own logo, to help differentiate it from other social media platforms (even though Insta is owned by Meta, who owns Facebook).
Like or not like? To be honest I hadn't really noticed it until I read the article, shared here, from Creative Review UK.

The social media giant worked with type foundries around on the world on a bespoke typeface that is inspired by the spherical-square shape of its logo

27/11/2021

No wonder the latest COVID-19 name has me confused. Back in the 90’s… as a design student …this was how we added foil effects to our design work

01/09/2021

Sometimes it is worth diving down the rabbit hole of the internet. Look at the treasure I found!
https://www.creativeboom.com/inspiration/dave-towers-free/

15/07/2021

Ahhh Pantone, the love of my life ❤️
An interesting article I found regarding how Pantone became THE authority on colour. It's an old article, but it shows how Pantone has crept into people's lives beyond designers selecting colours for projects.

Pantone is more than a color language for designers—it’s grown into a global design force. But is that good?

28/05/2021

Tip no 4: Be a great failure – This was drummed into us at Nottingham Trent University ... but I would call them 'initial and discounted concepts'.

"90% of advertising goes unnoticed and 77% of brands could disappear tomorrow and most wouldn’t be missed”, according to Ogilvy's Ad effectiveness survey. But why? Are our hard work, late nights, and endless pitches all in vain? Something’s not right.

13/05/2021

As always, Creative Review showcases the new, and the now.
Coming to a device near you, soon.

Created by Interbrand New York to be a standard symbol for products that can be connected within the Internet of Things, the Matter symbol is likely to become as familiar as Bluetooth or Wi-Fi

18/03/2021

What's not to love about this design work?
Faultless work from Pentagram for San Diego Wildlife Alliance, merging some disparate brands into one, but allowing for singular identities of the sub brands through use of colour.
Give me strong solid colours over gradients any day!

Brand identity and naming for one of the largest wildlife conservation organizations in the world.

27/09/2020

Something to push you until the end of the year! No slacking off!

Love this question for a Monday via Anne McKeown 🌟

"If you took away all your fears and worries (or even just set them aside) what would you commit to seeing come to life by Dec 31?"

Drop your plans/ideas/dreams in the comments below and let's keep each other accountable.

Read the full article: https://www.flyingsolo.com.au/working-smarter/how-to-make-the-…hs-your-best-yet