Wasif Kasim Consulting

Wasif Kasim Consulting AU’s #1 Agency Coach | $100M+ generated for agencies | Add $1.5M ARR in 12 months | Ex-CEO of AU’s largest Digital Agency

My brother and I used to shoot home movies.That was my first taste of marketing.We didn't have much to work with –Just a...
27/08/2026

My brother and I used to shoot home movies.

That was my first taste of marketing.

We didn't have much to work with –

Just an old handy cam and whatever else we could find around the house.

We’d stay up at night with all the lights off
We’d use PowerPoint to create animated titles
Then we’d record it for our rolling movie intro

One time I figured out how to edit music into it with a thousand different cables (still not sure how 🤣)

My mum thought we were crazy.

Maybe we were.

But looking back, he and I were just a couple of creative kids who loved making things.

I loved the process of taking something ordinary and turning it into something interesting or fun.

That's all marketing is, really.

When I got to uni I enrolled in computer science
I only chose it because my brother did too
About a year in I realised I hated it

That’s when I switched to marketing.

Since then, I’ve never looked back.

For the first time ever I was being asked to do the thing I'd always done naturally.

Be creative
Problem solve
Make people feel something

It still excites me now.

Some mornings I'll sit down and spend an hour just putting something together in Canva.

I'm not even that good at it.

But I still love it.

So why not?

When work still feels like play, that’s when you know you’re in the right place.

27/08/2026

Comment CHURN and I’ll send you my Retention Rituals Playbook for agencies 🤝🏼

——

Getting a client to sign for your agency is one thing.

But keeping that client for long-term is a completely different skill.

And in my 15 years of agency experience, plus 4 years of coaching other agency founders, it's the one thing that most agency founders heavily underinvest in….

See, when retention is good, everything else gets easier.

Revenue becomes more predictable.

The team isn't constantly scrambling to replace what was lost.

And growth finally starts to compound.

BUT (in all caps) retention doesn't happen by accident.

It comes from showing up consistently for your clients.

Making the value visible.

Giving them reasons to stay long before they ever think about leaving.

Top agencies become successful because they build systems around making sure their clients always feel the value they’re providing.

So if you’re a growing agency, do the same and you’ll see massive growth.

26/08/2026

Comment ‘3x’ to get access to my 3x Agency Scaler program for agency founders stuck around $20-30k/m mark (1-on-1 access to me)

—-

I speak to over 100 agencies every single month.

And when it comes to lead gen right now - 2 channels are consistently pulling ahead of everything else:

- Meta ads
- LinkedIn personal brand.

We’ll talk about Meta Ads in another post, but let’s focus on LinkedIn Personal Brand for now.

Here’s what I’ve found:

Trust is the number one reason people buy from an agency.

And the lack of it is the number one reason they don't.

LinkedIn personal brand is the most direct way to build that trust at scale - without spending a cent.

See, it’s quite simple.

When someone has been reading your content for weeks and they're finally ready to invest - they're not shopping around.

They already know who they want.

That's the power of showing up consistently.

So here’s my advice to all agency founders, no matter how big or small:

1. Show up on LinkedIn every single day.
2. Post genuinely useful content. (think about every conversation you're having with clients i.e. the problems they're bringing to you) and just answer those problems publicly.

The golden rule of agency marketing:Before you advertise, become recognised.I've been saying this for yearsTo the 100+ a...
24/08/2026

The golden rule of agency marketing:

Before you advertise, become recognised.

I've been saying this for years
To the 100+ agencies I've worked with
Across every industry, size, and stage of growth

And it's more important today than ever.

Why?

Competition has never been greater.

Ad costs are rising
And there’s more ads than ever
So every dollar needs to be dialled in

The best way to make that happen?

Build recognition before you spend a cent.

Because –

When people know you
When they like you
When they trust you

THEN your ads convert 10x more.

I recently pulled this together into a system.

I call the Predictable Pipeline Sequence.

Swipe through the carousel top check it out.

Worth saving if pipeline consistency is something you're working on.

—

👋 Hey, I'm Wasif, an agency mentor & coach.

→ I've helped 100s of agencies small & big scale sales, ops, delivery & beyond

→ Agencies like Defiant Digital, StudioHawk, Uprise, Valiant, Meaningful, Umped & many more

If you're a min $30K MRR & want to take your agency to the next level –

Join my program here ↓

https://hubs.ly/Q04pKfD40

The world's best agencies never stop recruiting.Not because they always need people.But so they're always ready when the...
21/08/2026

The world's best agencies never stop recruiting.

Not because they always need people.

But so they're always ready when they do.

The standard is to treat recruitment like a crisis –

Someone leaves
Panic sets in
Scramble

And that scramble leads to poor hires.

Top agencies treat recruitment like sales.

Daily targets
Weekly reviews
Monthly goals

In other words, a pipeline of great prospects being nurtured before a role even exists.

A few principles I've seen work consistently —

Every leader in the agency should be headhunting
Appoint someone to lead the recruitment engine
Use both internal and external recruiters
If you’re in a small market, go global

But that’s just scratching the surface.

The infographic below includes 17 tactics for building a top agency recruitment engine

Save it & share it with your team.

—

👋 Hey, I'm Wasif, an agency mentor & coach.

→ I've helped 100s of agencies small & big scale sales, ops, delivery & beyond

→ Agencies like Defiant Digital, StudioHawk, Uprise, Valiant, Meaningful, Umped & many more.

If you're a min $30K MRR & want to take your agency to the next level –
Join my program here ↓

https://hubs.ly/Q04rrzzY0

I want to be remembered as someone who helped.That's it.I don’t care to have the biggest coaching businessI don’t care t...
20/08/2026

I want to be remembered as someone who helped.

That's it.

I don’t care to have the biggest coaching business
I don’t care to have the most followers
I don’t care about the flashy results

If I can be someone who genuinely went out of their way for other people (expecting no return)...

Then, I’ll be a happy man.

I think about this a lot when I'm working with founders.

Because changing someone's agency isn't just a business outcome –

It changes their life
It changes their family's life
It changes the lives of their team

Business and life are intertwined.

If I can help someone get there in one year when it took me ten, I've done my job.

That's what gets me up in the morning.

I've been lucky enough to see it happen more times than I can count now and it never gets old.

So if you ask me what success looks like —

It's not a number.

It's someone building something they're proud of (and knowing I played even a small part).

That's the whole game for me.

20/08/2026

Comment ‘3x’ to get access to my 3x Agency Scaler program for agency founders stuck around $20-30k/m mark (1-on-1 access to me)

—-

Most agency founders think leads are the problem.

”Mate, If I can get more leads this month we’ll be sorted”

In some cases, that is true.
But in most, that's not the full picture.

Because you can have a full pipeline and still be stuck - if the leads aren't quality, if they're not showing up to calls, if your team can't handle the work when you do close, or if you're burning through clients faster than you're signing them.

The agencies doing real numbers have figured out that growth isn't just a leads game.

It's a systems game.

How you attract leads. How you warm them up before they ever get on a call. How you build capacity before you need it. How you make sure quality doesn't slip when things get busy.

Each one of those things compounds.

And fixing them is usually what unlocks the growth that more leads alone never could.

19/08/2026

Comment ‘LP’ to get my Landing Page Masterclass and Templates For Agencies 🚀

—-

Your agency homepage has one job.

Make the prospect trust you within the first few seconds.

And unfortunately, many fail at it.

Not because the design is bad. Not because the offer isn't good.

But because the fundamentals are off….

A few things that I notice on a regular:

👉🏼 The headline above the fold says something generic that every other agency could say too.

👉🏼 The image is louder than the message - which means the message gets missed entirely.

👉🏼 The client logos that would instantly build credibility are nowhere near the top.

Nobody reads a homepage top to bottom before deciding if they trust you.

They make that call in seconds. So make those first few seconds count, and your conversions will jump up for sure.

HubSpot is THE cheat code for agency sales.I've reviewed 100+ agency CRMsPipedrive, Salesforce, Monday, etcTried them ac...
17/08/2026

HubSpot is THE cheat code for agency sales.

I've reviewed 100+ agency CRMs
Pipedrive, Salesforce, Monday, etc
Tried them across 15+ years in agency land

Nothing comes close to HubSpot IMO.

It’s not the cheapest
But when it’s set up properly
It’s the single best source of truth

When I say that, many founders don’t believe me.

That’s because most aren't using it properly –

→ Reps logging inconsistently
→ Dashboards nobody checks
→ Workflows nobody set up
→ A pipeline nobody trusts

The tool isn't the problem, the setup is.

Get the setup right and your sales team becomes a completely different animal.

That’s why I’m sharing the HubSpot sales setup I use with every agency I coach.

It’s worth saving this post and sharing with whoever manages your CRM.
—

👋 Hey, I'm Wasif, an agency mentor & coach.

→ I've helped 100s of agencies small & big scale sales, ops, delivery & beyond

→ Agencies like Defiant Digital, StudioHawk, Uprise, Valiant, Meaningful, Umped & many more.

If you're a min $30K MRR & want to take your agency to the next level –

Join my program here ↓

https://hubs.ly/Q04pKcpN0

I spent 4 years eating clean & training daily.And I still managed to gain weight 🤦Not the outcome I was after.That’s whe...
14/08/2026

I spent 4 years eating clean & training daily.

And I still managed to gain weight 🤦

Not the outcome I was after.

That’s when I knew it was time to find a coach.

When I did, he didn't blow it all up and restart

He just made a few small tweaks –

– 10k steps daily
– Black coffee vs latte
– 1 scoop ice cream each night (!!)
– Half plate veggies with every meal
– Weighing in once per week
– Taking photos weekly

A year later?

Lost 15 kilos without setting foot in a gym.

My original strategy wasn’t totally wrong.

It just wasn't quite right.

I see agency founders make the same mistake –

Something isn't working the way they hoped
They scrap everything and start fresh
Then the same happens again

What they miss is that the plan isn’t broken.

It's just a few small things that need fixing.

So, whether in life or in business, before you burn it all down, ask yourself:

Is this the wrong strategy entirely?

Or am I just missing something small?

Getting that right can stop you from spinning your wheels for years.

Address

21
Quakers Hill, NSW
2763

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61416725561

Website

Alerts

Be the first to know and let us send you an email when Wasif Kasim Consulting posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Wasif Kasim Consulting:

Shortcuts

Share

Category