Wasif Kasim Consulting

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Wasif Kasim Consulting AU’s #1 Agency Coach | $100M+ generated for agencies | Add $1.5M ARR in 12 months | Ex-CEO of AU’s largest Digital Agency

13/10/2026

Comment ‘3x’ to get access to my 3x Agency Scaler program for agency founders stuck around $20-30k/m mark (1-on-1 access to me)

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Most agency founders think the answer to slow growth is ‘more leads’

And to be fair, it’s true in some cases…

But chasing leads without the right foundation in place is one of the most common ways agencies get stuck.

You crank ads/marketing and start getting new leads.

Sales start coming in (yay!)

But you’re the one keeping clients happy (not so yay!)

So clients don’t get the attention they need. They churn. And suddenly the new revenue you just won doesn’t even cover what you lost.

Okay let’s see another scenario:

You hire a BDM to go out and close deals. But there’s no lead system behind them. No structure to support the growth. And they can’t perform because nothing’s set up for them to succeed.

The problem isn’t effort. You’re doing your best….

It’s just that your order isn’t correct.

I’ll come back to my often-repeated statement:

”Most agencies are doing the right things - just in the wrong sequence.”

So, before you turn up the lead gen dial - ask yourself:

If the back end can actually handle it?

Is there enough capacity?

Is the team at a sustainable level?

Is there a structure in place to keep clients happy without it all depending on you?

If the answer is no, more leads just means more chaos. And more churn eventually, leaving you at square one.

Agency founders → want higher conversion rates?Follow this exact sales process.I’ve met with 220+ agency owners in 12 mo...
12/10/2026

Agency founders → want higher conversion rates?

Follow this exact sales process.

I’ve met with 220+ agency owners in 12 months
Every single one had room to improve conversions
The difficulty they face is knowing how to do it

When conversions are low, most agencies blame the leads –

“Too cheap”
“Not ready”
“Wrong fit”

Sometimes that's true.

But more often the leads are fine. The process that handles them isn't.

The agencies I work with that close consistently all run the same sequence –

- Respond to each lead within 5 to 10 minutes
- Pre-qualify before investing an hour of your time
- Run a discovery call that uncovers the real pain
- Pitch with a deck built around what you learned
- Follow up with value, not just "any updates?"
- Never let a lost deal go cold forever

That last one alone recovers one to two deals a month for most founders.

The carousel below covers every stage in detail.

Save it and walk your sales team through it.

Then run it on every lead.

—👋 Hey, I'm Wasif, an agency mentor & coach.

→ I've helped 100s of agencies small & big scale sales, ops, delivery & beyond
→ Agencies like Defiant Digital, StudioHawk, Uprise, Valiant, Meaningful, Umped & many more.

If you're a min $30K MRR & want to take your agency to the next level

Join my program here ↓
https://bit.ly/3SXyUhh

2026 agency founders aren’t winning on work ethic.They're winning on process.And nowhere is that more obvious than sales...
09/10/2026

2026 agency founders aren’t winning on work ethic.

They're winning on process.

And nowhere is that more obvious than sales.

Every founder I meet is working incredibly hard –

Long hours
Constant hustle
Always switched on

But hustle without process leads to chaos.

You can outwork everyone in the room and still lose deals to someone with a better sequence –

3 leads come it
You call the first one
Spend 45 mins in discovery
Build and email a custom proposal
Followed up twice with a “just checking in”
They say no because they couldn’t afford you
Meanwhile the other 2 leads chose a competitor

(That’s hours of work and two leads wasted)

Meanwhile, the founder with a better sequence –

3 leads came it
Called each one back
Pre-qualified each in a 5-minute call
2 of the 3 progressed to a discovery call
Presented the proposal live
Closed on the spot

(Less work, more business).

That’s the power of process.

The right thing done at the right time.

The infographic below is the exact ten-step sequence I'd build into every agency sales process.

Save it and walk your team through it.

Then, run it on every lead.

—

👋 Hey, I'm Wasif, an agency mentor & coach.

→ I've helped 100s of agencies small & big scale sales, ops, delivery & beyond

→ Agencies like Defiant Digital, StudioHawk, Uprise, Valiant, Meaningful, Umped & many more.

If you're a min $30K MRR & want to take your agency to the next level

Join my program here ↓

https://hubs.ly/Q04zy8ZK0

The fam and I just got back from two weeks in BaliI'll be honest, it took a full week to switch off.I kept sneaking a “q...
08/10/2026

The fam and I just got back from two weeks in Bali

I'll be honest, it took a full week to switch off.

I kept sneaking a “quick look” at emails, but in the back of my mind I was asking —

What about leads?
What's happening with sales?
What are things going to look like when I get back?

And now that I’m back…

The business is fine.

Sure, things slow down a little, but I’ll catch up.

That's the thing agency founders forget when they're staring at their inbox on holiday –

You always catch up
The work will always be there
The moment you're in right now won't

I'm getting better at this.

But I'll be honest, I want to get that decompression time down from a week to a day.

That’s my goal for the next holiday.

My advice to you:

Give yourself permission to step away.

The business will still be there when you get back.

You've earned it.

08/10/2026

Most agency founders at $30k/month are spending their budget in the wrong places.

If I was to use only $5k to help break through that cieling, here's what I'd do:

1. Spend the first chunk getting delivery off your plate. Hire offshore, bring in support. Because if you're stuck doing client work, you're not selling. And if you're not selling, you're not growing. Simple as that.

2. Take the rest and put it into Meta ads.

But not complicated Meta ads.

Case study statics. Real results. Client logo. One clear outcome. Testimonial pull quotes. Short. Genuine. With a logo next to it.

Doesn't need to be polished - just needs to be real.

Targeting these 2 roadblocks i.e. buying back founder’s attention and energy, and buying more targeted eyeballs for lead gen, will help any agency break through their $30k/month ceiling.

06/10/2026

Comment META and I’ll send you my FREE Meta Ads training + walkthrough videos for agencies.

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If your agency’s Static Meta ads aren't converting - before you change your targeting or your budget, look at two things:

Your image.
And your opening line in the copy.

The image gets the attention. If it looks stock, generic or like every other ad in the feed - you've already lost them.

Try using real people’s faces, better yet use your images as a founder or the team.

Once the image grabs their attention, there comes the next part, the copy.

In your copy, tell them exactly what you do.

- Who you help
- What outcome they can expect

This should be your opener, not after a preamble or buried down the end. Because if someone isn’t intrigued or attracted with the opener, they’re most likely not going to read any further.

Try these things in your static meta ads and see the difference in results 🤝🏼

I’ve spent 15 years leading agencies.What’s the single most powerful sales tool?The discovery call.If you get the discov...
05/10/2026

I’ve spent 15 years leading agencies.

What’s the single most powerful sales tool?

The discovery call.

If you get the discovery call right you've already closed 60 to 70% of the deal.

The rest becomes a formality.

Still, most founders treat it like fact-finding –

Introduce themselves
Ask a checklist of questions
Then go build a standard proposal

The result is a same-same pitch and no sale.

The best agencies do it differently –

They uncover the real pain behind the enquiry
They build a pitch specific to the clients needs
They show enough care factor to be a no brainer

When you do this, you're not competing anymore.

You're the only logical choice.

I've refined this process over 15 years and thousands of deals both won and lost.

The playbook below includes everything that I’ve found actually works.

Save it & share it with your sales team

—

👋 Hey, I'm Wasif, an agency mentor & coach.

→ I've helped 100s of agencies small & big scale sales, ops, delivery & beyond

→ Agencies like Defiant Digital, StudioHawk, Uprise, Valiant, Meaningful, Umped & many more.

If you're a min $30K MRR & want to take your agency to the next level

Join my program here ↓

https://bit.ly/3SXyUhh

The best lead your agency will ever get is a referralSo don’t leave them to chance.Too many founders view referrals like...
02/10/2026

The best lead your agency will ever get is a referral

So don’t leave them to chance.

Too many founders view referrals like a happy accident or a bonus on top of their BD efforts.

Nobody knows why some months are busy and others are dry, so they can’t be relied on.

That is, until you build a system around them –

Start by defining who your referral partners are
Nurture those relationships deliberately
Show up before they need something
And they give first, every single time

Do that consistently and referrals will become a measurable channel just like everything else.

But that’s just scratching the surface.

The infographic below covers the 17 tactics I'd put in place to make that happen.

It’s one of the most cost-effective things you can build into your agency growth strategy.

So save it and share it with your team.

—

👋 Hey, I'm Wasif, an agency mentor & coach.

→ I've helped 100s of agencies small & big scale sales, ops, delivery & beyond

→ Agencies like Defiant Digital, StudioHawk, Uprise, Valiant, Meaningful, Umped & many more.

If you're a min $30K MRR & want to take your agency to the next level

Join my program here ↓

https://hubs.ly/Q04ywS7m0

01/10/2026

Meta Ads are ‘top tier’ for agency lead gen at the moment

BUT

A single Meta ad type won't grow your agency.

I see most founders are out here running one format, getting mediocre results and writing the whole platform off.

The reality is: every ad format has a job.

Some are doing the heavy lifting at the top of the funnel. Building familiarity, credibility and trust with people who've never heard of you.

Others are doing the closing work. Converting warm audiences who've already seen enough to be interested.

So if you run only the closing ads without the trust layer, no wonder you’ll get poor quality leads.

And if you only run awareness ads without a conversion play, you’ll get heaps of views, but nothing will end up in your pipeline.

The whole thing works as a system and not a single asset.

28/09/2026

Comment CHURN and I’ll send you my Retention Rituals Playbook for agencies 🤝🏼

——

Churn is expensive…
Everyone knows that 🤷🏼‍♂️

But most agency founders are trying to fix it in the wrong place.

Let me explain:

They focus on delivery. On results. On doing more work.

But the real reasons clients leave almost never start there.

They start at ‘sales’ (I know, it sounds weird)

Each time a wrong client gets signed or the wrong expectations get set just to close the deal quickly…

And then they continue through poor communication - monthly reports nobody reads, no real conversations about what the numbers mean or how the work connects back to what the client actually wants.

And on top of that - the whole thing depends on one person (usually the founder) to hold everything together.

That’s when things go downside and that client churns..

So to reduce churn, you actually don't need to work harder on delivery.

You just need to fix what's happening at sales.

- Build a communication rhythm that makes clients feel genuinely looked after.
- Put the right structure and people in place so the founder isn't the only thing standing between a client and a bad experience.

That's when churn stops being a problem.

Address

21
Quakers Hill, NSW
2763

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61416725561

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