02/09/2026
A little BTS from a day managing SOFTPIXELDIARIES™ 🎥
One of my favourite parts of marketing is taking something that exists as an idea, a moodboard and approximately 738 tabs open… and actually bringing it to life.
For the Soft Pixel Diaries 2.0 campaign, Uplift Digital Co worked across the creative direction, campaign planning, production coordination, brand positioning and content strategy — making sure everything from the talent and styling to the imagery and launch content felt like one cohesive world.
And then shoot day is basically me Isabella Phillips running around making sure the world we imagined actually translates on camera 😂
So grateful for everyone who helped bring this one together. Such a genuinely good team and such a fun day creating.
dxMedia
ReFive Media
KAI | BRISBANE ASIAN MAKEUP • NAIL ARTIST
Linh
ᦓꫝꪖꪀ 𖦹
EIGHTH HOUSE
More from this campaign soon ♡