15/01/2025
The top five google tricks to rank higher in local search
If you’re a local business and you’re not using Google Business Profile you need to get onto this right away!
✅ Would you like to rank high in Google Search results without having to pay lots of $$ for advertising?
✅ Would you like customers to find out about your location and opening hours without having to call?
✅ Would you like the chance for customers to leave reviews about your business? See below...
Here’s the chance to rank higher without having to pay $$
In this post I go through the top five Google tricks you need to do to rank higher in local search results.
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Tip 1 # Use GBP
What is GBP? GBP is a Free tool offered by Google, called Google Business Profile. It’s googles way of supporting local businesses.
GBP is hyper important because:
✅ You sit high up in Google search results
✅ People will quick glance to determine:
✅ Your location (if they have to drive)
✅ Your open hours (holidays, days of week etc.)
✅ Google Reviews
If you haven’t registered yet, search for Google Business Profile to set up a profile today.
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Setup tips
Update the following:
✅ Business name (as registered)
✅ Relevant phone numbers and email addresses
✅ Stores location
✅ Website URL
✅ Business Logo
✅ Photos of the business (important)
✅ Key information about your business (Important)
✅ Social profiles (links to FB, Insta. Important)
✅ Areas that you service (think 10-20km radius)
✅ Opening hours (HYPER IMPORTANT)
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Tip #2 photos
✅ Photos of your business will set you apart from the plethora of others who don’t do it!
✅ Add in a cover photo of your business (Location, staff etc.)
✅ Add photos of your location, staff, food.
✅ Use high quality photos (Us a photographer)
✅ Update regularly
✅ Don’t add photos that include lots of text -- AKA photos with lots of text (google will flag this as spam)
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Tip # 3 Key business info
This is really important. Ideally you want to make sure that this page is updated with SEO in mind.
Tips:
✅ Keep language human readable - If you try and stuff keywords google will flag.
✅ Use keywords that are relevant to your business or service. Use the most important terms for your business e.g. Sunbury Plumbing
✅ 500+ words is a good starting point.
✅ Type in your description and then click on ask google to suggest description (Google knows best)
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Tip #4 opening hours
This is something that I see time-and-time-again you need to make sure that you’re staying on top of this!
This is something that I see time-and-time-again you need to make sure that you’re staying on top of this!
People will search for your business through google to see if you’re open.
If you’re a retail shop, cafe or restaurant make sure to update holiday hours, whether you’re closed or if your hours have changed!
I cannot stress this enough. There’s nothing worse than a customer traveling to your business to find that you’re not open!
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Tip #5 Reviews
This is by far one of the most important parts of Google Business Profile. This will help you so much.
The more positive google reviews, the better you’ll fare with click through rates and ranking.
My tip is to regularly ask for reviews.
If you don’t have any yet, goto your profile and click on ask for review and share the link with your past clients.
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