McLoughlin Media & Communication Solutions

17/06/2026

Media coverage isn't just for large organisations.

Whether you're a small business, not-for-profit or growing enterprise, understanding how to pitch your story can help you gain valuable visibility. Knowing what journalists need, and how to present your story clearly, can make all the difference.

Our Media Pitch Starter Kit provides the key information you need to learn how to produce a simple pitch effectively. You will learn how to identify news angles in your business and how to craft a short, simple effective pitch that journalists.

Turn your story into something the media will say yes to You don’t need a perfect story to get media coverage. You need a clear one. Built from real media and communication experience, this step-by-step kit shows you how to shape your idea, find a strong angle and turn it into a pitch a journalis

16/06/2026

We provide workshops that give you practical communication tools.

No jargon. No complicated theory. Just practical skills and strategies you can apply immediately to improve your social media, communication, storytelling and stakeholder engagement.

Designed for businesses, not-for-profits and teams looking to communicate with confidence. We host both public and private sessions.

Interested? Comment below or send a message.

12/06/2026

A fantastic response to the return of the writing competition at the Sunshine Coast Agricultural Show. About 30 entries in total with nearly half being high school students. The overall champion was a high schooler for a stunning short story about two best friends and drugs in south east Asia. We had romances, thrillers, poems, opinion pieces and plenty more.

McLoughlin Media & Communication Solutions is proud to have sponsored this event and to see local creative and opinion writers get behind it. Chris found it a challenge to pick winners from the high quality entries.

You can read the stories in the pavilion this weekend. Take the time to read a couple while you are there.

Marty Hunt MP

27/05/2026

At a recent 4556 Chamber of Commerce catch up, Chris took part in this video shoot about why buying local matters. The Sunshine Coast's annual Buy Local Day is coming up on June 27th. It's a day that promotes the importance of supporting businesses who are based in our local communities. Something we should do every day, so it's a joy to support highlighting it for this campaign.

https://www.facebook.com/share/r/1PByNx4j9v/

26/05/2026

Posting more content won’t solve a weak strategy.

You need clarity on where you’re showing up (or not showing up) and what your audience should understand about you.

Social media works best when it reflects a clear story. When we work with clients, we start with developing a clear story and strategically using it in your content.

Interested? Book a free initial online consultation to discuss your needs and how we could work together.

https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1zcJ_BobN8S5iCMiyvAhFPRP7tI1EtEiRDdNRkMfs8Y8XTDuX4oc6Rc1V0Ul5hGqXWMwHxjnc5

24/05/2026

McLoughlin Media & Communication Solutions is proud to support the return of the Writing Section at the Sunshine Coast Agricultural Show and we’d love to see local writers get involved.

The section celebrates storytelling, creativity, opinion writing, poetry, local heritage and community connection, with classes for both adults and high school students. The overall Champion receives $100.

Entry categories include:
• Fiction up to 3,000 words
• Non-fiction or opinion writing
• Poetry or short prose under 1,000 words
• Celebrating the Sunshine Coast Show’s 120 Years — themed around local heritage, agriculture, community or the Show itself

There is some incredible writing talent across the Sunshine Coast and this is a fantastic opportunity for emerging and experienced writers alike to share their work.

Entries close June 4.

More information and entry details are available here:

Be a part of history by entering the Sunshine Coast Show’s brand-new creative writing section. This debut category offers a fresh platform to showcase your talent, gain community recognition, and join a storied regional tradition. It’s the perfect opportunity to polish your work, meet a professi...

22/05/2026

It was a good way to start the day at this morning’s Kawana Chamber of Commerce Kaffeine Konnect breakfast, where Chris somehow managed to win the hamper donated by local member and Deputy Premier Jarrod Bleijie MP. Thankfully no declaration paperwork was required!

A highlight of the morning was hearing the Deputy Premier provide an update on local transport infrastructure investment, Olympic-related funding, and projects that are already starting across the region. There continues to be a strong sense of momentum around growth, connectivity and preparing the Sunshine Coast for the opportunities ahead.

It was also another valuable opportunity to connect with local business owners, community leaders and charity representatives from across the region.

Events like these are a strong reminder of the value of local networks and the role they play in sharing ideas, building relationships and supporting the wider community.

19/05/2026

Don't miss out on our free business workshop this Thursday at 12pm. Business owners and community group members are welcome. You will walk away with practical information and frameworks that you can apply to improve your customer experience and communication.

https://www.eventbrite.com.au/e/boost-revenue-improve-your-customer-experience-strategic-storytelling-tickets-1988737697990

15/05/2026

You could feel the optimism at the Maleny Commerce breakfast on Tuesday morning.

It was encouraging to hear discussion around increased visitor numbers heading toward the peak season for the Hinterland, and the positive flow-on effects that brings for local businesses, hospitality venues, accommodation providers and the wider community.

A highlight of the morning was Ivan Carlse from LINK Business Brokers Sunshine Coast speaking about preparing a business for sale. While selling a business might seem like something owners only think about at the end of the journey, many of the points raised were equally relevant to building a stronger, more sustainable business right now.

It was also great to hear from Maleny Rotary about planning underway for the 2027 Wood Expo, which continues to be an important event for the region and a strong example of community collaboration driving economic activity and visitation. While it has been held back for a year, it will be a huge positive for the region thanks to the organisation and planning around it.

Events like these are a good reminder that local business confidence is often built through connection, shared ideas and communities working together.

14/05/2026

Chris caught up with other business owners from Perth to Sydney at a Bx - Business Networking Reimagined Australian online meeting this week. BX provides opportunities to network locally, nationally and globally (a Canadian visitor dropped into this session). If you want to expand your network and referrals, BX is a great option.