The Bowr

14/10/2023

~ Author Unknown.
Stay true and stay out 💙.

31/12/2022

Wishing family and friends a year that brings little moments of joy each day 💙

Hummingbirds are said to remind us of the wonder of life, and to celebrate the joy in the everyday.

As they hover and find the sweetness in each flower, they are a beautiful nudge to us to savour each moment for what it has to offer.

Thank you to my clients and collaborators for the many opportunities to follow my passion and continue learning this year.

Wishing you a 2023 that provides many moments of joy.

31/12/2022

Hummingbirds are said to remind us of the wonder of life, and to celebrate the joy in the everyday.

As they hover and find the sweetness in each flower, they are a beautiful nudge to us to savour each moment for what it has to offer.

Thank you to my clients and collaborators for the many opportunities to follow my passion and continue learning this year.

Wishing you a 2023 that provides many moments of joy.

02/11/2022

The refined brand identity at Ede Family Law is a genuine reflection of the humanity that motivates them as professionals in what can most often be a difficult journey for families of all shapes and sizes.

Inspired by tree rings, the new logo is a symbol of strength and the team’s philosophy - that relationship change is a natural part of life’s journey, providing an opportunity for renewal.

Logo and website design by

02/11/2022

Thank you, Helen and team, for trusting in my 'Brand Discovery' process and sharing so much of yourselves.

01/11/2022

The purpose and core values of a small business are a close reflection of what drives the founder or group as a collective.

Working with Helen and her team at Ede Family Law through the Brand Discovery process, we captured what was at heart of what they stood for and what set them apart from their industry peers to establish a defined brand identity. This resulted in a new logo, content and website design.

Logo and website design by

01/11/2022

Despite most brands and organisations having a clearly defined purpose, marketers are the first to acknowledge that this purpose most often ends with the physical product or service they provide.

Brand owners can add depth to their story by identifying how the brand’s actions can further benefit the communities that they impact. Partnering with a cause that has shared values or supporting a grower community in your supply chain are just some examples.

Building in a community element to your brand identity promotes social good AND provides broader opportunities to engage your audience beyond the product.

29/10/2022

Behaving authentically means your actions are a consistent reflection of who you are and what you stand for.

Satin Bowerbirds are thought to choose blue objects to help attract a mate because it reflects its own striking blue colouring.

Whether it’s your logo, packaging or next piece of marketing communication, consider every action as an opportunity to authentically communicate your own brand identity.

01/10/2022

These kind words from Becca mean everything to me. Learning how to transfer my 'big brand' background to small business branding (including my own!) has been one of the most humbling and rewarding achievements as The Bowr. Thank you to Becca for being there at the start!

30/09/2022

When you collaborate with a passionate photographer you can't walk to a client workshop in Melbourne without this happening !

Thanks for the laneway capture and the opportunity to work with you again!

30/09/2022

With over 20 years experience, I am proud to be part of a community of professionals that share my passion for brands, continued learning and great marketing!

25/04/2022

Remembrance, hope and eternal peace.

These beautiful wildflowers were said to have grown around the bodies of fallen soldiers in the fields of Northern France and have since become a symbol of both death and hope.

Today, we wear them over our hearts to honour those that have lost their lives in combat and all that have served in our armed forces.

In Memory of our Pop, Grandad and Koro.