04/01/2022
⚠️ This is what marketing agencies and guru’s won’t tell you! ⚠️
Copy Word for word from the master & wizard podcast 🗯
“1️⃣ Average Marketer; thinks the reason something is selling because of marketing
2️⃣ Good Marketer; realise it’s a combination of marketing and product market fit
🏆 Exceptional Marketer; realise a combination of marketing, product & offer is a complete vantage point of what’s going on.
There is almost this sort of bell curve that exists from every offer. Really good marketing moves it multiple standard deviations away from the bell curve of what an average ad is;
Example:
Let’s say this gift box is a 1 ROAS on an ad. 🎁
🙂 An average marketer can get a 1 ROAS
😕 A bad marketer can get a 0.5
😍 A great marketer will get 2 or more, but it still sits in its spectrum of it’s potentiality of the offer.
💥🎥 Maybe you’ll find a viral ad that get’s a crazy 5-6 ROAS every now and then, however it will not generally out weigh the whole campaign. There is a spectrum of potentiality in every offer.And if you find a better offer, the whole bell curve shifts drastically.
⁉️ My point in this is a lot of the times i get business owners coming to me saying why; can’t i generate sales, why am i at a low ROAS, i’ve tried 10 different marketing agencies, audiences, creatives etc… when in reality their offer only has a certain spectrum of potentiality.
🤬 There is obviously also another million factors and areas like website, copy writing, creative that have to be on point and can shift the potentiality which is also really important.
💰 However thinking about it in this sense allows you to think “what is a killer offer” and once you nail all the other areas and factors around it. GAME OVER.”
•••
When i think about it i’m always asked by clients how can you get me more sales, never how can you make my offer better? 🤣😅 The last post reaching million dollar month mark, our offers included:
📌 FREE shipping
📌 Yearly 10% off code at already marked down prices
📌 Pricing and product was unmatched in market
📌 Returns
📌 Multiple add ons available to the product
📌24/7 support
📌 website with over 1000+ products
Nd way more