It was designed to bring together and benefit a broad spectrum of CEMs, operators, ad networks and organizations from the advertising, media, broadcasting, programming and entertainment industries.The CTVMA strives to promote and grow new commercial business opportunities on Connected TV platforms to the wider industry audience.We aim to do so with a combination of endeavors involving education an
d research, events and networking, as well as advisory and oversight. This year marks a turning point in the history of television. Not only in terms of device proliferation, IPTV and Social TV, but because the very nature of television itself has now fundamentally altered control of both the business of entertainment, as well as the business of advertising. It therefore poses to an industry, a unique set of challenges and host of opportunities for incumbents and new players alike, to come together in an open industry forum of debate with fresh ideas, to set out new standards, and to consult widely on an open industry terms of reference. That is why the Connected TV Marketing Association has been formulated these past few months, in recognition of an old industry, about to be born anew. The CTVMA strives to promote and grow new commercial business opportunities on Connected TV platforms to the wider industry audience. The CTVMA is an international body with members throughout Europe, Australia, Asia and the US. The CTVMA encompasses members spanning the world’s leading CEM brands, broadcasters, ad networks, studios, producers, advertising agencies, media buyers, publishers, games and music industries. Our country presidents set the policy and initiatives for their specific countries. Regional leaders allow for a true local presence to be extended to all levels of membership and help orchestrate initiatives with a variety of their City representatives. The most widespread initiatives of the CTVMA at large are also organized and governed into committees who set about creating and maintaining best practices for their specific areas. Including education/evangelism, research, events/networking, oversight/advisory, and membership outreach. Follow our LinkedIn Page: www.linkedin.com/company/2653254
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