Dr Claudia De Luca

15/08/2026

11/08/2026

I’ve been building something quietly for a while… and it’s finally time to introduce it. 🤍

PERSONA PLUS PERSONA Plus brand is officially here.

But this isn’t just another Instagram page.

It started with a question I kept coming back to:

Why do we talk about growth as if it only happens in one part of our lives?

You can have the career and still feel lost.

You can work on yourself and still struggle to communicate your value.

You can build an impressive presence and still not feel aligned with the person behind it.

That’s why I created PERSONA PLUS around three dimensions of growth:

✨ PERSONAL — who you are becoming.
✨ PROFESSIONAL — what you are building.
✨ PRESENCE — how you show up in the world.

Through PERSONA PLUS Magazine, our content, conversations and resources, and the Persona Global Institute, we want to create something bigger than motivation.

A space for real growth. Practical growth. Human growth.

Career. Psychology. Leadership. Communication. Confidence. Personal branding. AI. Relationships. Identity. Reinvention.

The things that shape who we become — personally and professionally.

And this is only the beginning.

If you’ve ever felt that you’re ready for your next version, I think you’re going to feel at home here.

👉 Follow PERSONA PLUS
👉 Send this to someone who is entering a new chapter
👉 And tell me below: which area are you working on most right now — PERSONAL, PROFESSIONAL or PRESENCE?

I’d genuinely love to know. 🤍

PERSONA PLUS
Personal. Professional. Presence.
Your growth, PLUS.

LeadershipDevelopment SelfDevelopment GrowthMindset WomenInBusiness PersonalDevelopment

07/08/2026

Your reputation starts speaking before you do.

Long before you shake someone's hand, answer the interview question, or introduce yourself in a meeting, people have already formed expectations about you.

Your reputation is built in the small moments that most people overlook:

• Do you keep your word?
• Do you communicate with respect?
• Do you stay calm under pressure?
• Do you treat people well, even when there's nothing to gain?
• Are you consistent when no one is watching?

Talent might open a door.
Skills might get you noticed.
But reputation is what makes people trust you.

Every email you send, every conversation you have, every deadline you meet (or miss), and every interaction contributes to the professional and personal brand you're building.

The good news? Your reputation isn't created overnight—and it can always be strengthened through consistent actions.

So today, ask yourself:

If I left the room right now, what would people say about me?

Because your reputation enters the room before you do... and often stays long after you've left.

💬 What is one word you hope people associate with your name?

29/07/2026

Let's start from TIP n. 2.
We've all heard the advice:

"Don't manage toxic people. Just walk away."

While there is truth in protecting your peace, real life isn't always that simple.

What if that toxic person is your manager?
Your colleague?
A client?
A family member?

The goal is not to manage them.

The goal is to manage your response.

There is a significant difference.

You cannot control someone else's aggressive or passive-aggressive behaviour. But you can learn how to respond in a way that protects your confidence, maintains your professionalism, and quietly teaches people how they can—and cannot—treat you.

Sometimes, this means calmly and professionally confronting inappropriate behaviour.

Sometimes, it means setting clear boundaries.

Sometimes, it means refusing to engage in emotional games.

When you consistently respond with confidence rather than emotion, you change the dynamic. Not because you've changed the other person, but because you've changed what you are willing to tolerate.

Remember:

You don't have to manage toxic people.

You do have to manage yourself when dealing with them.

That is where your real power lies.

Watch today's video to discover practical strategies for handling aggressive and passive-aggressive behaviour without losing your confidence or your professionalism.

What will be the TIP n. 1?? Stay tuned!

Follow for more:
FB Dr Claudia De Luca
YouTube Dr Claudia De Luca|Personal&Professional Growth|Speaker&Author
LinkedIn Dr Claudia De Luca

22/07/2026

17/07/2026

"I lost my job in public service and have been unemployed ever since. I accepted a position assembling electronic parts, so I'm learning new skills."

(Credit: Getty Images)

16/07/2026

Success It's built through the small steps you choose to take every single day.

Personal growth is a process.

Too many people focus only on the outcome:
💭 The promotion.
💭 The business.
💭 The dream relationship.
💭 Financial freedom.

But the real transformation happens long before any of those become reality.

It happens every time you choose discipline over excuses.
It happens every time you invest in a new skill.
It happens every time you step outside your comfort zone.
It happens every time you decide to become 1% better than yesterday.

Your mindset shapes your decisions.
Your habits shape your character.
Your character shapes your future.

When you commit to growing consistently, you don't just improve one area of your life, you become the kind of person who succeeds in every area of life.

Trust the process.
Respect the small steps.
Keep showing up.

One day you'll look back and realise that every small decision created the life you once dreamed of.

✨ Your growth is your greatest investment.

Follow for more:

IG
FB Dr Claudia De Luca
YouTube
LinkedIn Dr Claudia De Luca

15/07/2026

Keep showing up. Keep believing. Keep working hard—and working smart.

Don't let temporary setbacks make you forget your long-term vision. Remind yourself why you started this life project in first place.

One day, you'll be sitting by the ocean, holding a warm coffee, watching the sunrise with a smile on your face.

You'll think about every sacrifice, every rejection, every sleepless night, and every moment you wanted to quit.

Then you'll smile and say to yourself:
"I made it. And every step was worth it."