Untapped Profits

Untapped Profits Most marketers run one channel. I run all of them. One person handling your whole marketing - ads, creative, video, email, automation - as one connected system.

Not five agencies blaming each other. Month to month. untappedprofits.co

18/06/2026

An AI lab just ran a test that should make every business owner look twice at what they pay their agency.

Six scientists, split into teams. Three had world-leading experts. Three had generalists with AI instead. The generalists won - work that takes a specialist up to 95 days, done in 16 hours.

Here's why it matters: you don't really pay a specialist for the hours. You pay for knowing things almost no one else knows. And that just stopped being rare.
It's not magic - AI still makes confident mistakes and can't replace a world-class specialist. But the premium you pay across five separate specialists for "expertise"?

That's the part changing fast.

Full breakdown here: https://www.untappedprofits.co/the-end-of-the-marketing-agency-model/

13/06/2026

Half the work your team does to win a client is about to be free.

Not the relationship - that part survives. It's everything around it: qualifying leads, writing proposals, chasing intake forms, defending your price against other quotes. A buyer's AI now does all of that in seconds, for free.

Want your own number? Take your last ten clients, write every step from first contact to signed deal, and mark the ones a computer could've done faster without you. What's left is your real business.

Full breakdown → https://www.untappedprofits.co/buyer-agents-dont-compress-funnels-they-audit-them/

A frontier AI lab just ran an experiment that should make every specialist agency nervous.Anthropic was testing the safe...
10/06/2026

A frontier AI lab just ran an experiment that should make every specialist agency nervous.

Anthropic was testing the safety of Mythos 5, its most capable model to date. One trial asked a simple question: can generalists with AI match true specialists?

They took six PhD biologists and split them into teams. The task: design a defense against an engineered strain of rice blast, a crop disease. Three teams included world-leading experts in that exact disease. Three were general microbiologists who'd never specialized in it - but who had the model.

Two of the three generalist teams beat all three specialist teams. On quality. On feasibility.

Work the graders said would take a specialist 40 to 95 days by hand, the generalists finished in 16 hours.

Here's the part most people get wrong.

This isn't "AI makes anyone an expert." The generalists were still PhD scientists. The model over-engineers, invents citations, and states guesses as fact - it needs a capable human to catch what it gets wrong.

What collapsed wasn't the need for talent. It was the premium on narrow specialisation.

Now read that across to marketing.

You still need one strong strategist who can see the whole picture. What you no longer need is five specialists who each see one channel - and none of whom can see the others.

The moat was never the channel. It was the knowledge gap.

And the knowledge gap just closed.

The Marketing Revolution of 2025: Why Traditional Marketing Teams Are Becoming ObsoleteThe marketing world is experienci...
19/02/2025

The Marketing Revolution of 2025: Why Traditional Marketing Teams Are Becoming Obsolete

The marketing world is experiencing its biggest transformation since the digital revolution. A traditional marketing team of 2019 - with specialists for social media, content, email, and paid ads - is being consolidated into a single role powered by AI.

By the end of 2025, the transformation will be complete. One AI-empowered marketing professional can now execute what previously required an entire department, delivering:

• 40-60% cost reduction
• 25-35% better performance
• 71% faster campaign deployment
• Enterprise-level capabilities at a fraction of the cost

The choice for business leaders is clear: Adapt to this new reality or risk falling behind competitors who operate at speeds and scales impossible with traditional teams.

Read the full analysis on how AI is transforming marketing roles and what it means for your business. https://www.untappedprofits.co/the-great-marketing-consolidation-how-ai-is-transforming-traditional-marketing-roles-in-2025/

Check out this slick new design for Roof Buddy. It's a great example of how a modern online presence can elevate a roofi...
10/08/2023

Check out this slick new design for Roof Buddy. It's a great example of how a modern online presence can elevate a roofing business! 🏠✨

🔗 Take a look: RoofBuddy.co.nz

Not only is it visually stunning, but it's also packed with powerful social proof!

🌟 With numerous 5-star Google reviews showcased right on their homepage, Roof Buddy is setting the gold standard for trust and credibility in the roofing industry.

If you're looking to generate reviews and testimonials or high quality leads for your business, we're here to help.

📈 Reach out to us and let's ensure you're not just making a great impression online, but also effectively reaching and converting your target audience! 🤝

It is commonly said, “People buy based on emotion, then rationalise the purchase decision with logic”. Well, it’s not ju...
26/01/2022

It is commonly said, “People buy based on emotion, then rationalise the purchase decision with logic”. Well, it’s not just a saying, it’s backed by science.

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