06/09/2026
I remember turning up to this photoshoot knowing my company was going to close.
My husband and I had separated.
The business I’d spent years building wasn’t going to continue.
And I had no idea what I was going to build next.
The shoot had already been booked and I very nearly cancelled it.
What was the point?
They were supposed to be brand photos for a business that wasn’t going to exist anymore.
But I went anyway.
I remember thinking, maybe these photos can just be for me.
And looking back now, I’m so glad I did.
Because this has become one of my favourite shoots I’ve ever done.
Because of what they represent.
The company was closing. I wasn’t.
Everything I’d learned building businesses didn’t disappear because one of them ended.
My experience didn’t disappear.
My ideas didn’t disappear.
My ability to market, create, write, tell stories, spot opportunities and build something didn’t disappear.
It was all still mine.
I just didn’t know what I was going to do with it yet.
A few years later, I’ve built again.
This time, I’ve built a business around the thing I probably should have backed myself for a lot earlier.
Me.
My thinking. My experience. My ideas. My stories. The work I know I’m bloody good at.
I’m a Marketing Coach.
I’ve built The 100 Stories Project & opening my own podcast studio.
And now I’ve built AUTHORITY™, a mastermind that helps other experts do something I understand on a very personal level:
Become known for what you know.
Because businesses change.
Careers change.
Relationships change.
Offers change.
Entire chapters of your life can close.
But what you know doesn’t disappear with them.
Your experience comes with you.
And when you’ve spent years getting good at something, there’s enormous value in capturing that knowledge, putting your name on it and building a body of work around it.
I didn’t know any of that was coming when I stood in front of the camera that day.
I just knew I wanted the photos for me.
Turns out, they captured exactly what I needed them to.
Me.
If you’re ready to start building your brand and be seen, comment AUTHORITY