Three Piece Marketing

Three Piece Marketing At Three Piece we like to challenge the accepted and our number one mission is to shift your percept

AI can do a lot.It can write the copy, pull together research, give you ideas and probably build half the plan before yo...
13/09/2026

AI can do a lot.

It can write the copy, pull together research, give you ideas and probably build half the plan before you’ve finished your coffee.

But that doesn’t mean it should be running your marketing.

Because the difficult bit was never producing more stuff. It’s knowing what actually matters, what your audience cares about, what your brand should say and when something just isn’t good enough.

Use AI. We do.

Just don’t confuse speed with strategy.

👉 AI Max is becoming a bigger part of SearchGoogle is using AI to match ads to more relevant searches, even beyond the e...
24/08/2026

👉 AI Max is becoming a bigger part of Search
Google is using AI to match ads to more relevant searches, even beyond the exact keywords you’ve selected. That gives campaigns more reach, but it also means your account structure, messaging and tracking need to be solid.

👉 Bidding is getting smarter
Google is putting more weight behind automated bidding and real-time signals. The platform can react faster to changes in demand, but it still needs clear conversion goals and good data to make the right decisions.

👉 Creative is becoming more automated
Google can now generate and test more variations of headlines, descriptions and other assets. Useful, yes. But it still needs human oversight to make sure the messaging actually sounds like your business.

👉 Tracking matters more than ever
The more Google automates, the more important your conversion tracking and first-party data become. If the data going in is poor, the optimisation coming out won’t be much better.

Need help getting more from your Google Ads? Contact us and let’s take a look at your paid search strategy.

SearchMarketing GoogleAds2026 ThreePieceMarketing

“Since the launch of the new website, page views have increased by 200%.”— James McGrath, General Manager, Clarke Murphy...
02/08/2026

“Since the launch of the new website, page views have increased by 200%.”
— James McGrath, General Manager, Clarke Murphy Print

Clarke Murphy Print’s reputation was strong. Unfortunately, at the time they reached out to us, their website didn’t project what was true.

We worked with their team to turn the Clarke Murphy Print website into an experience that feels like sitting across the table from their team.

We clarified what they offer, stripped out the jargon, tightened the story, improved user flows and gave the brand a cleaner, more confident look. Under the hood, we laid SEO foundations so the site could keep growing without constant hand‑holding.

Since going live, the website has become an active component in their marketing and brand, It pulls its weight.

Page views are up 200%, and organic search brings in almost 55% of traffic.

You (or your business) did not go into business to be the same as everyone else. So why would you ever think that market...
23/07/2026

You (or your business) did not go into business to be the same as everyone else. So why would you ever think that marketing your business in the same was as everyone else would ever work for you?

Get back to your roots, craft your story and then take it to your customers. When you present as who you truly are, that authenticity and the points of difference you have will win you swathes of new loyal customers.

Get back to your roots, challenge the status quo and reap the rewards.

If your cold emails are suddenly getting fewer opens, more bounces, or landing in spam, your domain or IP may have been ...
15/06/2026

If your cold emails are suddenly getting fewer opens, more bounces, or landing in spam, your domain or IP may have been blacklisted.

Here’s how to fix it:
1. Identify which blacklist your email is on.
2. Understand the reason for blacklisting.
3. Follow the delisting process.
4. Improve your email practices.
5. Monitor your request and follow up if needed.

If your emails are not reaching the inbox, DM Three Piece Marketing - we will review your deliverability, strategy, and email foundations before more leads slip through the cracks.

01/05/2026

Is marketing science or art? What do you think?

Short answer: yes, AI can absolutely boost engagement.Not because it helps a brand spam more content, but because it hel...
10/04/2026

Short answer: yes, AI can absolutely boost engagement.

Not because it helps a brand spam more content, but because it helps a brand say the right thing, to the right person, at the right time. That’s where it gets fun… more relevant, more timely, more “oh, this is actually for me.”

Research from McKinsey and Adobe shows that personalised content is now easier and cheaper to create, and brands using AI for smart personalisation are already seeing engagement climb.

But the second it feels like a robot talking, people switch off.

That is why we have sent that the best brands use AI behind the scenes to sharpen their own voice; to understand people better, personalise smarter, and show up in ways that genuinely forms connections.

Most content teams are stuck on a treadmill: create, post, repeat and finally burn-out.To fix this, you need to unlock t...
30/03/2026

Most content teams are stuck on a treadmill: create, post, repeat and finally burn-out.

To fix this, you need to unlock the content you already have. That amazing blog you wrote shouldn’t die after one post. Or that webinar you hosted with a great slideshow shouldn’t just live in someone’s Google Drive.

When you apply content atomisation, you turn one hero asset into 10+ pieces that meet people where they are:

✅ Reels that pull quotes and hooks
✅ Carousels with insights or frameworks
✅ Emails that carry stories
✅ Clips for podcast or audio stories

We believe MORE budget should be spent on reaching your clients and less on producing your campaignIf you agree, get in ...
26/03/2026

We believe MORE budget should be spent on reaching your clients and less on producing your campaign
If you agree, get in touch.

The decision is yours!

threepiecemarketing

26/02/2026

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