XO Media Group

XO Media Group We create bold, culture-cutting brand activations that move people. With 25+ years in the game, XO brings ideas to life — from first spark to crowd reaction.

We partner with brands to connect, engage, and leave a lasting impression.

On September 11th 2026, Melbourne hosted a huge NFL event, with the San Francisco 49ers taking on the LA Rams at the MCG...
23/09/2026

On September 11th 2026, Melbourne hosted a huge NFL event, with the San Francisco 49ers taking on the LA Rams at the MCG 🏈

As the official broadcaster of the game, we worked with Netflix Australia & NZ to promote the event across the streets of Melbourne in the days leading up to the big game.

MCG Melbourne ExperientialMarketing BrandActivation EventMarketing EventProduction StreetMarketing

Lighting up the city for a historic moment 🏆✨To celebrate Nick Daicos taking home the Brownlow Medal by the highest marg...
22/09/2026

Lighting up the city for a historic moment 🏆✨
To celebrate Nick Daicos taking home the Brownlow Medal by the highest margin in AFL history, we teamed up with Nike to turn the iconic Punt Rd Silos into a massive tribute canvas right next to the MCG.

From a legendary footy family to a record-breaking night-this one was special to bring to life.

Punt Road Silos, Melbourne  Light projections executed by us, Swipe to see the setup in action!

Get Yerself a Creamer!It was a 'Lovely Day' yesterday in Sydney to share a Guinness with your pals. We worked with Essen...
17/06/2026

Get Yerself a Creamer!
It was a 'Lovely Day' yesterday in Sydney to share a Guinness with your pals. We worked with EssenceMediacom Australia & New Zealand & Guinness Australia to bring this larger than life stout cut out to Sydney Harbour and beyond. Be on the lookout for this across the next few months and try and Split the G!

Southern Cross Station has a very special visitor today. We’ve touched down in Melbourne with a 5-meter high giant Grogu...
04/05/2026

Southern Cross Station has a very special visitor today. We’ve touched down in Melbourne with a 5-meter high giant Grogu to celebrate the upcoming release of The Mandalorian & Grogu movie!

Whether you’re a bounty hunter or just passing through, come say hi to the galaxy's cutest co-pilot.

📍Southern Cross Station, Melbourne
📸 Snap a photo with giant Grogu in front of our official media wall.
🗓️ Celebrating and the countdown to the new film!

Stop by, grab a photo, and let’s create some galactic buzz. 🌌

This is the way.

It’s a very yellow summer 🌞🧽 with The : Search for SquarePants splashing into cinemas this Boxing Day. SpongeBob surpri...
23/12/2025

It’s a very yellow summer 🌞🧽 with The : Search for SquarePants splashing into cinemas this Boxing Day. SpongeBob surprised Manly Wharf locals over the weekend with a festive pop‑up, spreading holiday cheer, posing for photos 📸 and handing out pirate‑themed goodies 🏴‍☠️ inspired by the film’s swashbuckling adventure.

How do you get your brand in front of 100,000+ music fans without booking a single stage? 🤔 You hit the streets - with c...
07/07/2025

How do you get your brand in front of 100,000+ music fans without booking a single stage? 🤔 You hit the streets - with creative media that moves.

NIVEA’s LED-screen vans lit up Sydney and Melbourne across some of the biggest events of the season - Billie Eilish. Cyndi Lauper. Laneway. Kylie. Dua. Catching eyes, turning heads, and staying top of mind, even off the shelf.

This is what it means to meet fans where they’re at - in the middle of the moment, in full motion, with a message that fits the energy ⚡️

📍Street-level. Full city circuit. High dwell time.
💧 Clean, cool, culture-connected.

We built something unforgettable - block by block, with A Minecraft Movie 🧱 From Pitt St Mall to Miranda, we helped Mine...
29/06/2025

We built something unforgettable - block by block, with A Minecraft Movie 🧱

From Pitt St Mall to Miranda, we helped Minecraft take over with an IRL experience fans couldn’t ignore. Bright. Playable. Shareable. Impossible to walk past.

Because when you meet people where they are, and give them a reason to look twice, you don’t just promote.
You activate ✔️

Swipe 👉 to see our producer Monte in full Minecraft combat mode. (No mobs were harmed. We think.)

27/06/2025

What do you get when a K-drama icon crashes the Korean Festival at Fed Square?

A giant doll. A real Red Light, Green Light game. And crowds that couldn’t stop filming 🚦🎥

To launch Squid Game: The Challenge (S3), we helped Netflix bring one of the show’s most iconic moments to life, right in the heart of Melbourne.

Originally planned for a hidden laneway, we levelled it up:
✔️ Strategic pivot to Federation Square
✔️ Tied into the Korean Festival for culture-first impact
✔️ Real gameplay, real crowds, real-time buzz

From cultural nods to crowd-scale moments, this one hit every light. We've loved partnering with Squid Game for Season 2 and 3, creating epic immersive fan experiences 🔥

Creative Partner 💼

29/04/2025

The most powerful activations aren’t always on the ground 💥 As the sun sets earlier and the city lights come alive, brands like GIORGIO ARMANI are turning to the sky - using drones to tell stories that are bold, breathtaking, and beautifully unforgettable.

We’re entering the golden hour of sky-based media. Shorter days. Longer nights, and more eyes looking up!

Just like Vivid draws thousands to Sydney Harbour, drone shows have the power to pause a crowd mid-conversation, mid-scroll, mid-step. The impact?
✔️ High dwell time
✔️ Sky-high shareability
✔️ Visibility that travels far beyond one postcode

And right now, Sydney’s skyline is right open. Reach out to our team to hear about our premium winter placements. Get in quick to secure your spot in the sky!

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