XO Media Group

XO Media Group We create bold, culture-cutting brand activations that move people. With 25+ years in the game, XO brings ideas to life — from first spark to crowd reaction.

We partner with brands to connect, engage, and leave a lasting impression.

Southern Cross Station has a very special visitor today. We’ve touched down in Melbourne with a 5-meter high giant Grogu...
04/05/2026

Southern Cross Station has a very special visitor today. We’ve touched down in Melbourne with a 5-meter high giant Grogu to celebrate the upcoming release of The Mandalorian & Grogu movie!

Whether you’re a bounty hunter or just passing through, come say hi to the galaxy's cutest co-pilot.

📍Southern Cross Station, Melbourne
📸 Snap a photo with giant Grogu in front of our official media wall.
🗓️ Celebrating and the countdown to the new film!

Stop by, grab a photo, and let’s create some galactic buzz. 🌌

This is the way.

It’s a very yellow summer 🌞🧽 with The : Search for SquarePants splashing into cinemas this Boxing Day. SpongeBob surpri...
23/12/2025

It’s a very yellow summer 🌞🧽 with The : Search for SquarePants splashing into cinemas this Boxing Day. SpongeBob surprised Manly Wharf locals over the weekend with a festive pop‑up, spreading holiday cheer, posing for photos 📸 and handing out pirate‑themed goodies 🏴‍☠️ inspired by the film’s swashbuckling adventure.

How do you get your brand in front of 100,000+ music fans without booking a single stage? 🤔 You hit the streets - with c...
07/07/2025

How do you get your brand in front of 100,000+ music fans without booking a single stage? 🤔 You hit the streets - with creative media that moves.

NIVEA’s LED-screen vans lit up Sydney and Melbourne across some of the biggest events of the season - Billie Eilish. Cyndi Lauper. Laneway. Kylie. Dua. Catching eyes, turning heads, and staying top of mind, even off the shelf.

This is what it means to meet fans where they’re at - in the middle of the moment, in full motion, with a message that fits the energy ⚡️

📍Street-level. Full city circuit. High dwell time.
💧 Clean, cool, culture-connected.

We built something unforgettable - block by block, with A Minecraft Movie 🧱 From Pitt St Mall to Miranda, we helped Mine...
29/06/2025

We built something unforgettable - block by block, with A Minecraft Movie 🧱

From Pitt St Mall to Miranda, we helped Minecraft take over with an IRL experience fans couldn’t ignore. Bright. Playable. Shareable. Impossible to walk past.

Because when you meet people where they are, and give them a reason to look twice, you don’t just promote.
You activate ✔️

Swipe 👉 to see our producer Monte in full Minecraft combat mode. (No mobs were harmed. We think.)

27/06/2025

What do you get when a K-drama icon crashes the Korean Festival at Fed Square?

A giant doll. A real Red Light, Green Light game. And crowds that couldn’t stop filming 🚦🎥

To launch Squid Game: The Challenge (S3), we helped Netflix bring one of the show’s most iconic moments to life, right in the heart of Melbourne.

Originally planned for a hidden laneway, we levelled it up:
✔️ Strategic pivot to Federation Square
✔️ Tied into the Korean Festival for culture-first impact
✔️ Real gameplay, real crowds, real-time buzz

From cultural nods to crowd-scale moments, this one hit every light. We've loved partnering with Squid Game for Season 2 and 3, creating epic immersive fan experiences 🔥

Creative Partner 💼

29/04/2025

The most powerful activations aren’t always on the ground 💥 As the sun sets earlier and the city lights come alive, brands like GIORGIO ARMANI are turning to the sky - using drones to tell stories that are bold, breathtaking, and beautifully unforgettable.

We’re entering the golden hour of sky-based media. Shorter days. Longer nights, and more eyes looking up!

Just like Vivid draws thousands to Sydney Harbour, drone shows have the power to pause a crowd mid-conversation, mid-scroll, mid-step. The impact?
✔️ High dwell time
✔️ Sky-high shareability
✔️ Visibility that travels far beyond one postcode

And right now, Sydney’s skyline is right open. Reach out to our team to hear about our premium winter placements. Get in quick to secure your spot in the sky!

📩 [email protected]

17/04/2025

What does fan-first look like? This 🔥
From DJ sets and dartboards to AFL mullets and match-day buzz, Rundle Mall was buzzing for Gather Round 2025.

🎯 Giant AFL dartboard to test your footy aim
🎧 Live DJ bringing the beats
✂️ A barbershop activation where fans could channel their inner Bailey Smith or Isaac Heeney
🏉 Kids, adults, superfans - all in on the action

This is what happens when sport meets street-level energy and marketing strategy 🤝 Thanks Adelaide, that was one for the books!

17/04/2025

Look what we’ve been up to 👀 Rundle Mall turned into an AFL playground for Gather Round - sunshine, immersive games, and fans of all ages soaking up the energy.

From meet-and-greets with players to oversized footy games and good vibes all around, we were right in the thick of it as AFL fever swept through the city 💥

We were stoked to bring this one to life - transforming a high-traffic public space into a fan-first activation zone that truly captured the spirit of the game 🏉 Big love to everyone who came through!

A great brand activation isn’t just about what people see... Apple Cider Vinegar nailed this with a fully immersive setu...
13/02/2025

A great brand activation isn’t just about what people see... Apple Cider Vinegar nailed this with a fully immersive setup: a branded juice caravan, eye-catching visuals, bean bags and lounges inviting people to sit, sip, and soak it all in and *IRL* Instagram filters to snap the *perfect* selfie 🤳 Thoughtful set design turns an activation into an experience people remember.

What do you reckon? Time to grab a juice? xo

Partners 💼
Work with us ➡️ xomediagroup.com.au

A free juice with a side of reality check. 🍏🥤Melbourne got a taste - literally - of Netflix's 'Apple Cider Vinegar' with...
05/02/2025

A free juice with a side of reality check. 🍏🥤

Melbourne got a taste - literally - of Netflix's 'Apple Cider Vinegar' with an activation that had Melbournians stopping, sipping, and thinking. As people approached the branded juice stand, they were handed a free, refreshing drink - only to realise they were stepping into something much deeper. With striking visuals and messaging around the campaign, the activation blurred the line between wellness culture and the unsettling truth behind the story.

Apple Cider Vinegar unpacks the rise and fall of Belle Gibson, the influencer who built a wellness empire on lies. By bringing the experience to the streets, Netflix transformed an ordinary moment 'grabbing a juice' into something thought-provoking. And that’s the power of experiential marketing: it doesn’t just promote, it makes you feel.

➡️ We’re

Sydney Harbour, but make it Squid Game 🔫 More jaw-dropping moments from our Season 2 activation - flotilla, pink guards,...
05/02/2025

Sydney Harbour, but make it Squid Game 🔫 More jaw-dropping moments from our Season 2 activation - flotilla, pink guards, and the unforgettable Young-Hee making a statement on the water 🌊

Partners 💼 | | |

Address

Sydney, NSW

Website

Alerts

Be the first to know and let us send you an email when XO Media Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to XO Media Group:

Shortcuts

Featured

Share

Category