26/02/2024
Facebook's new AI writing tool
Are you seeing the 'Write with AI' prompt when you go to make a Facebook post on mobile now? 📱
It's rolling out to more users on both Android and iOS. If you don't see it yet, make sure your Facebook app is updated to the latest version.
It's relatively simple so far.
Start writing something to give the generative AI writing tool a prompt... then select from one of the simple prompts:
👉🏻 Fix grammar, Longer, Shorter, Professional, Funny, Heartfelt, Inspirational.
Or, type your own prompt in.
NOTE: So far, the prompt field is *very* tiny with just one small line visible. It's clearly not set up (yet) for longer prompts.
In my example here, you'll see I selected the 'Funny' one first, then typed in, 'Acting like a social media marketing professional, include benefits for businesses.' The third suggested caption was pretty good, really. (I put a green check next to it in the screenshot).
"Transform your social media strategy with Facebook's innovative generative AI technology. Write engaging posts, drive traffic, and boost sales now!"
Not bad, eh?
I mean, I wouldn't go so far as to say this simple tool in its current form is going to transform your actual strategy. But certainly it will give you some creative ideas... hopefully!
As I've written about in the past few weeks, Mark Zuckerberg / Meta is on a mission to create a world-class AI assistant for basically everyone in the world. Creators, businesses, developers and more. 😲
Meta is investing tens of billions of dollars into the big fancy processors (NVIDIA H100 and similar) that help build AI applications.
Friends, this is just the VERY TIP of the iceberg in terms of what we're going to see with Meta's foray into the generative AI field.
Like most all big tech companies, Meta has been using AI for a decade+.
What's NEW is the massive prevalence and adoption of GENERATIVE AI, made popular by ChatGPT blasting onto the scenes in late 2022. 🤖
Soon, Meta will bake AI into more and more of it's products and features. We'll start having the ability to generate TEXT, IMAGE, VIDEO, and AUDIO from our own prompts or suggested ones. This will be right inside Facebook, Instagram, WhatsApp, Messenger, and Threads apps - mobile and desktop. And Meta Business Suite.
In addition, the actual AI Assistant that Zuckerberg is so enthusiastic about will have other capabilities that should really help in the business world. Such as customer support, shopping suggestions, FAQs, tapping into vast knowledge bases that businesses create for their customers, and a whole lot more.
Please don't get too 'down' on *ALL* of AI. It's not all bad!! YES, there are some crazy, heinous, whacky things going on in the world with deepfakes and awful synthetic media. And we're only going to see more and more of this, sadly.
🩵🩵🩵 But, my friends, NOW is the time to dig deep -- stay FOCUSED, create even more VALUE and MEANING for your audience, foster GENUINE relationships, and build TRUST most of all. If you're using AI in any capacity to create content, I'm firmly in the camp that we should disclose that. 🩵🩵🩵
Your thoughts?