History Will Be Kind

Name: History Will Be Kind
Address: Level 2, 2 Hill Street, Sydney, NSW, 2010, AU
Telephone: +61 (2) 8046 4848

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Australia
Sydney, NSW
History Will Be Kind

A content & communications agency creating history for our clients. Using our unique blend of talent In short, we make history.

The HWBK team are proud to have been awarded AdNews PR Agency of the Year 2017, PR Agency of the Year (Mid-Size) in the CommsCon Awards 2016, alongside being shortlisted as AdNews 2016 Small Agency of the Year, B&T Awards Emerging Agency of the Year 2016 and PRIA National Awards Highly Commended Medium Consultancy of the Year 2016.
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At History Will Be

Kind, we’re a bit unorthodox. We believe that stories are the way that brands and audiences connect. And we believe that superb service and amazing ideas can transform reputations and create moments in history. We are channel and discipline agnostic, embracing the digital landscape as a place where stories can flourish, evolve and captivate. We are dreamers and doers, combining playfulness and process to create fantastic outcomes for our clients. We pride ourselves on the creation, planning and execution of high impact, content driven communications programs that harness the power of storytelling across platforms and devices. We bring together unique and unusual minds, to deliver unequaled and unprecedented results for some of the world’s most remarkable brands.

22/04/2026

Great to have the legends from Linkby in the Studio yesterday for a Lunch & Learn 🍽️

Really interesting to hear how they are helping brands drive performance through premium publisher partnerships and paid distribution. Lots to think about.

Big thanks to Pete and Jaymie for the session 🙌

And yes, the treats from _sydney definitely did not go unnoticed 👀

19/04/2026

Meet Lizzy, our Group Account Director!

From big-picture strategy to rallying the team to smashing it out of the park (all while juggling life with two little ones), Lizzy keeps it real with one golden rule: don’t catastrophise - no one’s thinking about it next week anyway.

04/09/2025

🚢✨ The future of river cruising has arrived.

Today, we supported the Celebrity Cruises team to announce the launch of Celebrity Compass and Celebrity Seeker debuting in 2027 on the Rhine and Danube Rivers.

These ground-breaking ships bring the best of Celebrity’s Edge Series design to Europe’s rivers - transforming holidays on the water with:
🌊 Expansive open decks including the first-ever cantilevered dining pods and an infinity-edge plunge pool.
🛌 Innovative staterooms with king-sized beds in every room, elegant residential design, and balconies that bring the outside in.
🍸 Eight restaurants and bars, from Martini Bar and Sunset Bar to the first 24/7 dining experience on the river.
🌍 Seamless navigation and elevated design for the smoothest, most connected river sailing yet.

This is river cruising The Celebrity Way where every detail is designed to make the journey just as remarkable as the destination.

Read more about the innovative ships here 👉 https://cruisepassenger.com.au/news/celebrity-river-cruises-early-access-sells-out-in-six-minutes-heres-what-onboard/

01/09/2025

At History Will Be Kind, our people are at the heart of every story we tell. Meet the Team is a new series celebrating the talent and passion behind our work. First up is Sam Hayes, Account Director and an integral part of the HWBK family.

- How long have you been working at HWBK?
Two and a half years.

- What’s your role and what does that look like day-to-day?
I’m an Account Director, working closely with our clients and the wider HWBK team to deliver standout results across earned media, influencer and content. My day-to-day is a mix of media relations and influencer management, strategic planning and creative problem solving.

- What’s your favourite part of the job?
It’s a cliché, but no two days are ever the same. You can’t predict what will happen in a comms role. You have to stay on your toes, which means you’re always learning and always getting to try new things.

- What do you enjoy doing outside of work?
Swimming, hiking and searching for my new favourite wine bar.

- What’s the best advice you have for someone who wants to join the PR industry or someone already working in PR?
Be proactive and stay curious. It’s the best way to deliver results for clients and also the surest way to get the most out of agency life yourself.

08/07/2025

We had the best time teaming up with Tim Collins for Life360 ’s latest driving safety campaign, bringing peace of mind (and a solid dose of sibling trauma) to Aussie drivers everywhere 😂

According to Tim, letting his sister drive is an extreme sport. Thankfully, Life360’s driving features were along for the ride 🛑🚗💥

More laughs (and chaos) coming soon. Stay tuned 👀

12/06/2025

Ever left your cooked chook in an ? What about a lightsaber…or an esky full of crabs? 🦀🍗

Today, we teamed up with Uber to launch the 2025 Lost & Found Index – revealing the weird, wonderful and oh-so-Aussie items left behind in rides across the country this year.

From a mini Steve Irwin toy to $1,200 worth of meat raffle winnings, this year’s list doesn’t disappoint. And yes, someone really did forget a bag of live exotic fish.

Sydney and Melbourne also topped the list as the most forgetful cities – with most items left behind in the morning rush at 7 or 8am, or after a big night out at 2am.

Take a look at what else has been lost (and found) via News.com.au

06/06/2025

We're hiring! Are you a passionate Social Media & Content Specialist with deep expertise across social media strategy, creative content, influencer marketing and paid media, plus a sharp understanding of the wider digital ecosystem?

If you’re a natural collaborator who can spot a trend before it trends and turn insights into impact, and have between 5 - 8 years experience, we’d love to hear from you.

Apply via our website 👉 https://www.historywillbekind.com.au/careers/social-media-content-specialist/

19/05/2025

We’re thrilled to be shortlisted at the Campaign Asia-Pacific PR Awards for two categories in 2025!

✨ Best Use of Social - Maille Australia - Maille mustard magic with Manu Feildel and friends
✨ Boutique Agency of the Year - History Will Be Kind

A massive thanks to our brilliant clients and passionate collaborators - your trust fuels the work we’re proud of.

15/05/2025

This week we're welcoming Sonia Selvakumar who joins the History team as a Senior Account Executive. 👏 She's already hit the ground running to drive some stellar results for our clients. Outside of work, Sonia loves pilates, enjoys a good iced latte, and is always on the hunt for new restaurants to try.

Great to have you onboard!

17/04/2025

Wishing everyone a lovely Easter break. See you next week!

14/04/2025

We had the sweetest time reuniting with his old friend Mr Mochi for the launch of three new Limited Edition flavours 🍦✨

As Anthony says best, they taste warm and beautiful and fuzzy in your heart 💗 Don’t miss your chance to try them, available now at Woolworths while stock lasts!

And keep your eyes out for lots more Limited Edition Little Moons content coming to your feed soon 👀

Address

Level 2, 2 Hill Street
Sydney, NSW
2010

Telephone

+61 (2) 8046 4848

Website

http://www.historywillbekind.com.au/

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