OmniHyper

For quater a century, OmniHyper has been providing electrifying, innovative digital products and services for medium-sized businesses around the world.

20/05/2026

Search has evolved into AI answers.

OmniHyper evaluates your presence in those answers, compares you to competitors, and quantifies the opportunity—so leadership can act with confidence.

Are you showing up where it’s matters these days? Let’s chat.

19/05/2026

Most hotels have spent years optimising for Google.

But Google isn’t where your next guest is starting their search anymore.

They’re asking ChatGPT. They’re using Perplexity. They’re getting one answer — not a page of results.

And here’s what our data is showing across multiple markets:

Traditional search volumes for core hotel keywords are declining 50% to 90% year-on-year.

That’s not a slow erosion. That’s a structural shift.

Even more confronting? In the same audits, the properties we reviewed had zero visibility in AI-generated answers — while their competitors were being recommended by name.

Not because the product was inferior. In several cases it was exceptional.

Because the AI had no structured, reliable data to work with.

That’s the gap. And it’s widening every day.

We’ve just published a breakdown of what an AI Search Opportunity Analysis actually is, what it looks at, and why the hotels acting now will be the ones setting the pace twelve months from today.

If you’re a GM, a Commercial Director, or a DoSM who’s been asked “what are we doing about AI?” — this is the answer that comes with actual numbers attached.

Link in the comments. 👇

HotelCommercial

17/05/2026

Last week I had a working lunch with Mare Treneski from Salter Brothers Hospitality.

Working lunch is generous. It was entirely desserts. Zero regrets.

The venue was Birdie Bar & Brasserie at Novotel Sydney City Centre - and if you haven’t been, add it to the list. Michelin-trained chef, cocktails named after native Australian birds, the kind of place that has a genuine personality. It’s a hotel restaurant that doesn’t feel like one.

But we weren’t just there for the food.

Salter Brothers run 19 luxury retreats, hotels and lodges across Australia - Spicers, Bannisters, Ardour - plus 29 award-winning restaurants and bars. They think seriously about where hospitality is heading. So do we.

What we talked about wasn’t marketing. It was the actual shift in how travellers discover, research and decide - and what that means for brands worth finding when search itself is changing shape.

Good conversations don’t always have tidy conclusions. But they start with the right people asking the right questions.

Thanks Mare. Next time maybe an actual main
course haha.

14/05/2026

Is your hospitality venue being seen in all the right places? Ask yourself that question this Friday?

If not, it’s easily fixed 💚

13/05/2026

The hospitality industry is changing fast.

The brands winning aren’t just getting more bookings, they’re building smarter growth.

We’re looking for a Strategic Account Manager to join the team at OmniHyper and help hotels, tourism operators, and accommodation brands grow revenue, loyalty, and visibility.
If you’re commercially sharp, relationship-driven, and know hospitality inside out then this could be a seriously exciting opportunity.

Or if you know someone brilliant in hotels, tourism, or account management... send this their way.

The right person could change their career with one message.
° Hotels & Tourism Industry
* Growth-focused role

Big opportunity with a fast-moving team!

12/05/2026

We’re looking for someone rare.

Hospitality in their bones. Digital in their brain. Relationship-first in how they work.

Strategic Account Manager — hotels & tourism — joining OmniHyper in Sydney.

This role doesn’t exist yet at our company. You’d be building it. That’s the opportunity.

Tag someone you think may be great!

11/05/2026

Everyone at AHICE was talking about AI.

But most conversations were still focused on saving time internally.

The bigger shift?
AI is changing how hotels get DISCOVERED. Right now.

Travellers are no longer just searching on Google.
They’re asking AI where to stay, what to book, and what’s worth paying for.

If your hotel isn’t positioned properly in those environments, you’re invisible.

That was one of the biggest takeaways from AHICE Asia Pacific 2026 in Adelaide this week.

The hotels moving fastest aren’t waiting for next year’s strategy deck.
They’re adapting in real time.

Huge few days. Great conversations. Big ideas.
And a very clear signal of where hospitality is heading next.

— Michael MacDonald & Nick Hollows
OmniHyper

10/05/2026

Everyone does flowers, candles and chocolates for Mother’s Day…

But if your Mum’s in hospitality, here’s something you probably never thought of!!

What if the gift was more visibility, more bookings and more customers finding her business through AI search?

People don’t just Google anymore. They ask AI where to eat, stay and book.

A lot of hospitality venues still haven’t caught up to that shift yet.

Thought this was a pretty cool outside-the-box Mother’s Day idea for hospitality Mums 🤍

09/05/2026

Your hotel has a website. A booking engine. Five-star reviews.

And AI has never heard of you.

That’s the problem. → Check out our Bio 🍷

07/05/2026

The Anatomy of Hospitality.

That’s what Dr Jerry Schwartz and Fiona Pryde unpacked at AHICE this week, and it landed.

The bones. The brain. The skin.

-The structure that holds everything up.
-The desire to do something great with it.
-The operator who brings it to life.
-And the GM who pulls it all together.

It’s a simple framework. But most hotels are missing at least one of those things — and you can feel it the moment you walk in.

Here’s what it made me think about.

OmniHyper sits right at the intersection of owner and operator.

We’re not here to disrupt the brand. We’re here to make the body work better, specifically, to stop the revenue that’s walking out the door every time a guest books through an OTA instead of direct.

Direct bookings aren’t just better margin. They’re a stronger relationship between the guest and the property.

-That’s better for the owner.
-Better for the operator.
-Better for the guest.

The body only performs at its best when every part is working together.

That’s what we help build.

Such a vibe at AHICE Global Hotel Industry Conferences this week, so energised to be part of it with Nick Hollows and EVERYONE who was there!

06/05/2026

When your clients arrive and the team goes above and beyond, this is what hospitality excellence looks like.

Huge shoutout to Bee Aurmanarom (Director of Sales & Marketing), Iris Guo (Marketing Manager), and Tony Hart (General Manager) at Hotel Indigo Adelaide Markets for the incredible welcome for our team

A handwritten note, a bottle of Rymill Coonawarra Shiraz, and a “Wind Me Down” tea set waiting in the room… the details matter, and this team clearly gets it.

This is the standard. This is why Hotel Indigo Adelaide Markets deserves every bit of recognition coming their way.

Nick & Michael — OmniHyper 🌏

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