Marketing by Margretta

02/01/2026

I’m sure you would have heard the term ‘manifesting’ before? According to the Merriam-Webster Dictionary, it means: ‘readily perceived by the senses and especially by the sense of sight’. By this definition, something you can create with your senses; especially your sight, you can manifest. If this is the case, then a mood board would be a great example of the process of manifestation.

In an article via The Journal of Business Research, Visual Organisation is an aesthetic form of organisation, much like mood and manifestation boards.

The luxury industry is a prime example of a creative industry where the organisation of aesthetics primarily influences what and how people purchase. Industries are asked to provide unique customer experiences, and mood boards are one way of curating this objective.

The key to manifesting what is on your mood board is to have it constantly in sight. To see it as a reminder of the ultimate goal - one you have the power to change at your will. Use this wisely. Have it clearly on your office wall, home wall, as your screensaver - heck, even in your kitchen if it helps!

📌 A mood board does not have to ‘pretty and colourful’.
📌 You do not have to share your mood board with your audience, but trust me, they would love to see the BTS.
📌 You can add and remove as you please - there is no one formula for the perfect mood board/manifestation board.
#2026

23/12/2025

It's that time of the year again! Christmas is fast approaching 😊 Can you believe it? But before we get into the silly season I’ve got 4 to give your seasonal content a boost. After all, it’s the season to be jolly. Don’t forget to spread the good stuff!

🎄 KEEP IT SIMPLE 🎄
People have short attention spans. Yes, they do. Keep it simple for your audience by sticking to the facts and your core call to action or message. You only have a small window of about 15 seconds to get their attention once they start reading your content. Make it the best 15 minutes of their life! … well, within reason.

🎄 WRITE FOR YOUR PEOPLE🎄 Content Marketing Tip - Christmas Edition
Always, always, always write for your audience. If you don’t know who that is, do your research. Nuff said.

🎄 MAKE IT PERSONAL 🎄 Content Marketing Tip - Christmas Edition
Tell people who you are and what you stand for. What your values are. What you believe in. What is personal to you and your business ethos. Being open allows your customers to be open, too. Tell people who you are and be proud.

🎄 MAKE IT FUN 🎄 Content Marketing Tips - Christmas Edition
Who doesn’t like to laugh or have a good cry? I know not everyone will agree with the former. Add emotions to your content pieces by giving them personality. Remember, sometimes your customers will resonate with a feeling rather than a product or service. Get creative!

08/05/2025

"Although we like to think of businesses as our "babies," the truth is, our businesses are meant to provide for us (not the other way around). Picturing your business more like a workhorse or mule can shift your mindset and transform how you manage the business. You should not be constantly paying into the business to make ends meet or be left starving after expenses. Lack of proper planning or market research often leads to owners launching without adequate knowledge of the time, effort and funds needed to make the business successful. Your business needs to work for you, but you need to put in the pre-work to ensure you're creating (and protecting) a profitable business for the long term." - Lauren Marsicano (Thoughtful)

06/05/2025

– The power now, and then, of Influencer Marketing

Influencer marketing has come a long way since its inception, evolving from a niche strategy to a cornerstone of modern digital marketing. As we look ahead to 2025, the landscape continues to shift, offering both exciting opportunities and new challenges for businesses across sectors.

The power of influencer marketing lies in its ability to leverage social proof and personal connections. People trust recommendations from individuals they perceive as knowledgeable or relatable, and influencers provide that bridge between brands and consumers. In fact, a recent study by Influencer Marketing Hub found that businesses are earning $5.78 for every $1 spent on influencer marketing, demonstrating its impressive ROI.

Read more on the blog.
LINK IN BIO + https://bit.ly/4jxUlxO
[Alt-text for image - woman with ring light on ready to record content for her audience]

The power of influencer marketing lies in its ability to leverage social proof and personal connections. Learn more.

06/03/2025

New tools, new ideas, and new ways to work. ✅

This year’s will unleash the latest launches to help you work smarter, not harder.

I’ll be watching the keynote live on April 10 👀 You won’t want to miss it either!

Register for free at https://canva.me/WatchingCreate

27/02/2025

“Small is not just a stepping stone. Small is a great destination itself.” ―Jason Fried (Thoughtful)

24/02/2025

76% of consumers are more likely to purchase from brands that personalize. Leveraging first-party data is essential for marketers aiming to achieve their business goals. By collecting data directly from customer interactions (website visits, app usage, purchase history) marketers can gain accurate insights into customer behaviours and preferences. This approach enhances personalized marketing strategies & builds trust through transparency.

Here are 3 :

✍️🏾 Utilizing first-party data allows for tailored marketing campaigns, leading to increased customer engagement and loyalty.

✍️🏾 Accurate data collection enables businesses to segment their audience more effectively, ensuring relevant messaging reaches the right customers.

✍️🏾 Relying on data obtained directly from customers ensures adherence to privacy regulations and fosters consumer trust.

19/02/2025

“I have stood on a mountain of no’s for one yes.” —Barbara Elaine Smith (Thoughtful)

17/02/2025

How do you leveraging social media trends is a powerful strategy to enhance brand engagement? I'll tell you... by staying attuned to current cultural moments and platform-specific dynamics. As a marketer you can create content that resonates deeply with your target audiences.

Fragance titan Jo Malone London capitalized on the Super Bowl's vast viewership by introducing male ambassadors, including NFL athletes JuJu Smith-Schuster, Jayden Daniels, and Kyle Juszczyk. This initiative aimed to tap into the predominantly male audience of the event, thereby expanding their presence in the men's fragrance market - an already competitive industry.

Incorporating user-generated content is also an effective approach. UGC promotes community and boosts engagement rates. Recent data shows posts featuring visual content receive ten times more engagement than text-only posts. Additionally, user-generated content garners 8.7 times higher engagement rates compared to branded content. By encouraging customers to share their experiences and featuring this content on official channels, brands can build authenticity and trust. This is nothing new to most marketers but it still rings true.

Adapting to platform-specific trends is crucial. Short-form video content continues to dominate platforms like TikTok, Instagram Reels, and YouTube Shorts. TikTok has seen significant growth, with projections indicating it will reach 1.8 billion monthly active users by the end of 2025. Brands that create engaging short-form videos can capture the attention of a vast audience, leading to increased engagement and brand visibility. Let's get creative!

13/02/2025

“Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.” - John Wooden (Thoughtful)