17/02/2026
PHOOD | CREATIVE CAMPAIGN FOR LUNAR NEW YEAR 2026
A Collaboration Between MYMO MEDIA & PHOOD
Lunar New Year is a special moment to retell Vietnamese cultural traditions in a fresh, modern way. With that spirit, MYMO MEDIA and PHOOD worked together to create a concept that feels both familiar and new: the image of a young woman in an รกo dร i, paired with one of Vietnamโs most iconic dishes โ Phแป.
Inspired by the idea of โpreserving tradition while creating a new identity,โ we developed visuals and messaging centered around the core theme:
Phood aims to bring a more modern Vietnamese dining experience โ one that keeps the soul of tradition while embracing a youthful, contemporary personality for the new year.
Throughout the process, our team explored multiple edits, style directions, and visual refinements. As AI tools evolved, they opened up new creative possibilities, helping us simplify the imagery, sharpen the message, and shape a final version that feels both minimal and modern โ exactly what Phood envisioned for this campaign.
The result is a campaign with a distinct identity:
โข Iconic, culturally rooted visuals that instantly evoke Vietnamese heritage
โข A youthful tone and mood that resonates with todayโs audience
โข Clear, meaningful messaging that honors tradition without feeling old-fashioned
โข A cohesive visual style that reflects Phoodโs commitment to quality during Lunar New Year 2026
The collaboration between MYMO MEDIA and PHOOD goes beyond creating a festive visual set โ it represents a new direction for how Vietnamese brands can tell their stories in a modern era.
