Xavier Advertising

23/02/2026

Today, we celebrate a milestone that very few creatives ever reach.

Twenty years ago, Jamie Webster joined Xavier Advertising. Two decades on, he remains the creative heartbeat of this agency.

Jamie’s commitment, work ethic and standards have never wavered. He shows up every day with the same hunger, curiosity and discipline, constantly pushing himself and the work forward. In an industry that never stands still, his ability to keep producing strong, relevant and effective creative is no small achievement. It is earned through experience, judgement and a genuine love of the craft.

Anyone who knows Jamie also knows he is a Formula One tragic. So it felt entirely fitting that we marked this occasion with a Formula 1 Tag Heuer, just before he heads off on his annual Formula One pilgrimage to Melbourne and later in the year to Singapore. A small gesture, but one that reflects his passion, precision and pace.

Jamie, thank you for twenty years of outstanding service, loyalty and creative leadership. We are grateful for everything you have given this agency and the clients we serve.

We look forward to celebrating your 30th anniversary in the not too distant future.

23/12/2025

Here is a little Christmas message from one of our clients.

04/11/2025

Creativity is evolving faster than ever. With A.I. now able to generate visuals, write copy and produce ideas in seconds, the real challenge is no longer output, it’s knowing what’s worth keeping.

In our latest article, Creative Director Jamie Webster looks at how A.I. is reshaping the creative process, why human taste is becoming more valuable than ever, and what it takes to find the gold in a stream of “almost” ideas.

Read the full article here: https://xavier.net.au/2025/11/04/creativity-vs-a-i-whos-really-in-control/

What do you think, who’s really in control?

03/06/2025

Ever laughed, teared up, or felt genuinely moved by an ad? That’s the power of emotion — and when used well, it’s what sets great advertising apart.

In this article, our Creative Director Jamie Webster explores how emotional storytelling connects with audiences, influences behaviour, and builds lasting brand impact.

👉 Read the full piece. https://xavier.net.au/2025/06/03/the-role-of-emotion-in-creative-advertising/

16/05/2025

Just wrapped up an inspiring few days at the 2025 Brisbane Truck Show, held at the Brisbane Convention & Exhibition Centre — the Southern Hemisphere’s largest and most significant transport industry event.

We were there with Hino, one of our major clients, showcasing the latest in cutting-edge innovation, including the reliable Hino Hybrid Electric and the Hino EV. Proud to say that our team at Xavier Advertising delivered all the creative work for the Hino stand.

This was our 6th Brisbane Truck Show, and once again it was a fantastic opportunity to see the best the industry has to offer — from new trucks and trailers to breakthrough technology and future-focused solutions.

A huge thank you to my incredible team for turning around a massive task in record time. The stand we created was bold, memorable, and something we’re truly proud of. And to Hino Australia, thank you for trusting us once again with this important project.

14/10/2024

Just because you can doesn’t mean you should! In the same way you wouldn’t perform surgery on yourself, why take on your own marketing when it’s not your specialty? Let Xavier Advertising, the marketing experts, handle the tough stuff while you focus on what you do best. We bring the strategy and creativity to grow your business.
Ready to stop DIY-ing your marketing? Reach out to the experts today!

11/10/2024

Delve into the mind of our CEO, Ömer R. Incekara, as he outlines essential strategies for building a brand from scratch in 2024. This must-read article on our website addresses defining your brand identity, understanding your audience, and the pivotal role of digital marketing. Visit the website to read the full article

11/10/2024

Delve into the mind of our CEO, Ömer R. Incekara, as he outlines essential strategies for building a brand from scratch in 2024. This must-read article on our website addresses defining your brand identity, understanding your audience, and the pivotal role of digital marketing.

Are you an entrepreneur or marketer looking to establish a new brand in today's dynamic environment? Check out my latest article, where I share crucial strategies for building a solid brand identity, understanding your audience, leveraging digital marketing, and ensuring consistency across all chann...

30/08/2024

We are seeking a versatile and experienced Account Director who can adeptly manage digital and traditional advertising campaigns. The ideal candidate will have a deep understanding of marketing strategies across all platforms, excellent client relationship skills, and the ability to lead and inspire teams. This role requires strategic thinking, creativity, and exceptional leadership abilities.

This is a 12-month maternity leave contract, with a high possibility of transitioning into full-time employment. Additionally, this role is a work-from-home position, offering flexibility while maintaining high responsibility and commitment.

26/06/2024

Check out our CEO's new Article "The Future of Work: How Remote Environments are Changing Marketing Teams"

Visit: https://www.linkedin.com/pulse/future-work-how-remote-environments-changing-teams-incekara-maicd-xbqec/?trackingId=oM5ylxULTD2f38MCtpcZ6g%3D%3D

26/06/2024