Parrot Digital

12/02/2026

Why Dark Mode Must Be Considered in Modern Email Signature Design

Email remains the most important business communication channel. But the way people read email has changed.

Outlook, Gmail, iOS, macOS Android, Windows and now widely support — and often default to Dark Mode. Many recipients read email in Light Mode on one device and Dark Mode on another. Companies cannot control how their emails are viewed.

This means every modern organisation must assume its email signature will be seen in multiple viewing environments, often by different recipients, on different devices, on the same day.

For most organisations, solving this properly requires a professional email signature manager and enterprise-grade email signature software that can centrally control, test, and govern how signatures appear across Outlook, Gmail, Microsoft 365 and Google Workspace.

Read more.. https://parrotdigital.com.au/email-signature-manager-and-software-guide-designing-dark-mode-safe-signatures-2026/

30/08/2022

Perhaps you think you have done everything to make sure that your clients are satisfied with your service or product. The question, however, is how can we ever be sure? There are many ways to get your customer feedback. It could be face to face where you simply ask the question, or by phone whenever there is a chance to chat with them. The most convenient way - via email.

Read our latest blog here: https://parrotdigital.com.au/measure-customer-satisfaction-email/.

09/08/2022

Do you know that you can now view your email signature before hitting the send button with Rocketseed's new feature: Signature on Compose?

Signature on Compose is a Rocketseed-developed Outlook add-in which allows you to see your email signature when composing your email, as opposed to your signature being applied after you have pressed 'send'. Of course, your signature will also appear on your 'sent' emails.

Read all about Signature on Compose here: https://parrotdigital.com.au/email-signature-on-compose/

02/08/2022

Look: The Parrot Digital story got featured on Rocketseed.

If you're running a business in Australia and New Zealand, and struggling with any of the following, Parrot Digital can help you:

- Designing professional, on-brand email signatures that display on all devices
- Controlling staff email signatures company-wide to ensure consistent branding
- Ensuring all employee email signatures are tamper-proof and secure
- Automating employee email signature contact details
- Targeting and implementing effective email signature marketing campaigns
- Measuring email signature performance

Read the case study here: https://bit.ly/3J9KQTZ

05/07/2022

How do you know that you are getting the best out of your current Microsoft 365 or Google Workspace email signature generator? You might think you’re okay with it as long as the email signature manager does its primary job - to apply your company's email signature in every email you send.

However, if your email signature software does not have these premium features, you might be missing out on so many marketing opportunities. Read our latest blog. Maybe it’s time to switch:
https://parrotdigital.com.au/does-email-signature-manager-have-features/

Parrot Digital is the Exclusive Partner of Rocketseed Australia and New Zealand. Create a profession

14/06/2022

We’re halfway through the year 2022. How’s your marketing strategy working out for you?

If it is not producing the results you want is it time to take control of your key communication channels by turning all employee's outbound emails into an effective marketing channel.

Utilise the power of business email banners. We've put together 22 banner ideas: https://parrotdigital.com.au/22-business-email-signature-examples/

Parrot Digital is the Exclusive Partner of Rocketseed email signature generator for Australia and New Zealand. Book a demo now: https://meetings.parrotdigital.com.au/

31/05/2022

Results. Results. Results!

Have you utilised the power of email signature banners in your marketing strategies? No? Well, you might be missing out on significant engagement opportunities.

Search Discovery, a data transformation company, implemented Rocketseed as they needed to centrally manage email signatures for their organization. They also wanted to run targeted interactive email signature banner campaigns they could measure.

The result? An outstanding 30% engagement putting email signature banners on their top 3 traffic sources.

Read the case study here: https://parrotdigital.com.au/case-studies/30-percent-engagement/

Parrot Digital is an exclusive provider of Rocketseed in Australia and New Zealand. Try it for yourself by booking a demo. Let us show you how it's done: https://meetings.parrotdigital.com.au/

05/05/2022

As the world opens up again, one sector expected to flourish is the industry.

If you’re in this space, you may be wondering how you can:

📈 Increase bookings

📈 Improve guest experience

📈 Maximise revenue

📈 Upsell guests

📈 Boost your reputation

Let us show you how marketing can achieve all of this and more in Rocketseed's comprehensive guide for the hospitality industry: https://bit.ly/3KLpQ56.

If you are from the tourism industry based in Australia and New Zealand, we at Parrot Digital can help you. Let us show how it works: https://meetings.parrotdigital.com.au/

28/04/2022

Is an email signature software generator included in your MSP IT services?

As an MSP IT provider, if you or your clients are looking for an email signature generator you need to know you're offering them the best option.

Parrot Digital is the Exclusive AU & NZ Rocketseed Partner.

In addition to offering premium software, we have 1-2-1 local IT and Account Management Support. We also offer Graphic Design services to take the hassle out of designing your clients' signatures and banners.

Here are just some of the benefits of Partnering with Parrot Digital at a glance:
- Rocketseed is a world class email signature software generator compatible with all major email clients
- Local Australian and New Zealand one-on-one service and a dedicated Account Manager
- Local Australian and New Zealand IT Support

Want to include an email signature software generator for your clients - click here to make an enquiry: https://parrotdigital.com.au/why-choose-parrot-digital/

12/04/2022

We don’t do guesswork. We’re data-centric, and we have to be.

Measurement and testing are critical for marketing. Otherwise, what would we do without actionable insights that help create the success that we’re driving towards?

Here are 5 ways we measure and work on the results that we get:

📈Split test
Our business email marketing analytics gather data on every email we send and every recipient’s interaction with it. The metrics that matter are measured and the results reported in a simple to digest format. We use that to be better.
📈 Real-time Click Alerts
Any recipients’ engagement is measured in real-time and can be reacted to by triggering a live email alert to the original sender. A negative review can be handled by customer services instantly.
📈 Key Statistics for the last 7 days
We use this simple snapshot view to understand the most significant performance data. This includes our top 5 campaigns, total number of emails sent, clicks and our top senders. This helps marketing decide how to segment campaigns between our departments. Simple but powerful. 📈 Monthly Key Numbers
We review our key performance statistics month-by-month, including number of senders, number of templates used and response rate. A simple application for an overview of our campaign’ effectiveness.
📈 Advanced Analytics & Reporting
We perform an in-depth analysis of all emails sent, which branded templates were used, the number of unique recipients, and the total engagement for each campaign.

Take out the guesswork:
- Split test
- React faster
-Have the data at your fingertips
- Use data wisely but don’t forget about brand
- Get business intelligence and improve top-line

Rocketseed can help you to do just that. Here's more info on that: https://parrotdigital.com.au/services/reporting-analysis/

07/04/2022

We don't just offer email signatures here at Parrot Digital.

✔️ We offer email signature branding.

✔️ We offer consistency.

✔️ We offer professionalism.

We have mastered these aspects and built our reputation in Australia and New Zealand. And by partnering with us, you'll get much more, including a local team that understands your goals.

If your business values the above, let us show you how to achieve these. Book a 15-min demo: https://meetings.parrotdigital.com.au/

31/03/2022

Animation is proven to be more attention-grabbing than static images and invokes a positive response in comparison to other forms of artwork.

With this in mind, adding animation to your email banners gives you a WOW factor by immediately grabbing recipients’ attention.

If you are thinking about adding animation to your banners and signatures, here are some of the best practices we’ve found that can make your animated design truly shine:

✅ KEEP IT SHORT & SWEET
Keep your audience’s attention by using just 2-3 GIF frames with 2-3 seconds between them. Simple animation such as changing product images or colour choices draws attention to your message.

✅ KEY INFO FIRST
Feature your most important message on the first GIF frame as a static ‘fallback’ in case a recipient’s email doesn’t support GIFs. Even without animation, they’ll get your main message!

✅ KEEP GIF SIZES SMALL
For best performance, keep your banner GIF file size below 45kb by limiting the number of frames and image resolution to 72dpi.

✅ LINK FULL IMAGE
With animated banners, always link the entire banner rather than image mapping.

Need help animating your next email signature banner? Our skilled designers can bring your imagination to life! https://parrotdigital.com.au/get-in-touch/

Repost from Rocketseed