Nikki Taylor - Marketing & AI

25/09/2024

💡 Unpretentious AI Tips in 1 Hour
Hey everyone! AI can seem intimidating, but I’m hosting a free, relaxed 1-hour masterclass where we’ll talk about how AI can help in small ways - think easy automations and smart tools to make your business life easier. I’ll even show you some prompt frameworks that work for me.
No tech background? No problem. This is just to share some practical tips. If you’re curious, sign up and we can schedule a time at your office.
Only a few timings left for next week, so grab one if this sounds interesting! 😊
https://www.nikkitaylor.biz/1hr-ai-masterclass

23/09/2024

🎤 Fresh from my DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions Masterclass where we explored AI and automation like never before, I’m bringing those insights to you today!

Ready to crush those repetitive marketing tasks? 😅 In my latest slides, I’m diving deep into AI frameworks and showing you how Make.com can automate the grunt work - so you can focus on the fun stuff, like strategy and creativity!

Here’s a real-world example: You may remember last month my Singapore National Day post? 🎉 I whipped that together in just 20 minutes using AI, pics from my iphone, some B-roll, and unique music, giving it an authentic touch. That’s the power of automation and AI - turning hours of work into minutes while still creating something that feels personal and engaging. 👏

Catch my slides to see the exact prompting frameworks I use and how Make.com helped me turn one idea into multiple formats with a single click. And, of course, we’ll sprinkle in some AI-generated tunes - because, why not have some fun while automating? 🎶

💡 DigiMarCon participants – As promised, if you want the full frameworks, just drop a comment below, and I’ll send over the files!

20/09/2024

🌟 Marketing in 2024: The Power of Branding, AI, and Automation

Just wrapped up an exciting Masterclass at the DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions at Sentosa today, where we dived into the real marketing game. We kicked off by discussing the importance of balancing brand marketing with performance - because while performance marketing targets the 3% ready to buy, what about the other 97%? They’re still in the funnel, and they need to know YOU.

But here’s where it gets even better! We got hands-on with AI. I shared a few frameworks on prompting, dropped some AI hacks, and showed how automation can transform one article into multiple social posts with just a click🖱️- solving the content repurposing headache every marketer knows too well.

And of course, we ended with a unique AI-generated song 🎶, just for fun! For those that attended and want to listen to the songs again - I made the 2 below public.

V1 AI MKT Song - https://lnkd.in/gd-F58Xu

V2 AI MKT Song - https://lnkd.in/g9QNzw8E

AI isn’t just a buzzword; it’s the tool that’s going to help you work faster, smarter, and more creatively. Ready to see how? Let's chat!

16/09/2024

🗣️ Master the Art of Storytelling!
Transform your brand’s message and drive real engagement in our 2-day workshop in Sydney!
Want to stand out in today’s crowded market? Learn how to craft stories that shine! Join Nikki Taylor, Fractional CMO, for a 2-day immersive workshop in Sydney, 1-2 October 2024. You'll gain advanced storytelling techniques, content strategy insights, and emotional engagement tactics to turn your brand into the talk of the town! 🚀
📍 Location: 60 Margaret St, Sydney
📅 Date: 1-2 October, 2024
👩‍🏫 Trainer: Nikki Taylor
Get ready to turn pain points into powerful connections and master storytelling techniques that truly resonate. Great stories build empires! 🌟
Register Now: https://www.nikkitaylor.biz/brand-storytelling-workshop
Join us now and supercharge your brand storytelling! 📚✍️

13/09/2024

💥 Ready to Gain an Edge with AI? Master It in 1 Day – Yes, It’s Easier Than You Think 💥

AI is changing the game, and if you’re not using it, you’re already behind. Don’t get left in the dust – join our AI Masterclass in Sydney on October 3rd and learn to dominate with AI!

Here’s what you’ll walk away with:
⚙️ Sick of getting generic answers from ChatGPT? The problem isn’t the AI - it’s how you’re asking. Most people waste time crafting the perfect prompt, only to end up with answers they can't use. In this masterclass, you'll learn prompt frameworks and how to ask the right questions, so you get specific, tailored outputs that actually work

🤖 Your Own AI Assistants: You’ll learn how to build AI assistants that are tailored to your specific needs. Think of it like having your own digital sidekick that knows your business inside out. Whether you need an assistant to write ad copy in your brand’s tone, help create campaign plans, qualify leads, or even provide real-time insights on your sales pipeline - your custom AI assistant can do it all. It’s not just about saving time; it’s about working smarter, with AI doing the heavy lifting

⚡ Automation Made Easy: Imagine having a little robot that does all the boring tasks for you from email follow-ups, producing reports to generating social media posts. That’s the power of automation, set it up once, and it keeps working while you focus on what matters.

💼 Cutting-Edge AI Tools: You'll also dive into the latest AI tools that are transforming marketing, sales, and operations. From content creation to lead generation and streamlining processes, you’ll walk away knowing exactly which tools can help you become 5x more efficient. Whether you're a beginner or already using AI, this session will supercharge your productivity

This masterclass is perfect for beginners to advanced pros – whether you're in Marketing, Sales, a Business Owner, or in the C-Suite. If you want to be 5x more efficient and leave your competitors scrambling to catch up, this is for you.

🎁 And don’t worry - you won’t leave empty-handed! Every attendee gets a Prompt eBook, an AI Assistant Guide, and a curated list of the best AI tools you can start using immediately.

🔔 But here's the catch – seats are limited! We keep the class small to ensure you get personalised attention. Don’t miss out on this opportunity to transform the way you work.

👉 Secure your spot now: https://lnkd.in/eQSFFEaX

20/08/2024

🎉 AI Meets National Day: Celebrating 18 Years and Creating Music with AI and Memories in Singapore 🎉

[TURN SOUND ON] 🔊 Listen to the song my kid & I created with AI.

As Singapore turns 59, I'm reminded it's been almost 18 years to the day since I packed up my life and moved to SG. Wow, 18 years! (I always tell everyone I moved here young! 😜).

I'm proud to call Singapore home, and I'm thrilled I made the effort to truly integrate and live like a local. If you ask the teams I have managed here they will tell you I'm local-lah not expat 😄! I don't live in a condo; I own an HDB maisonette, and I can tell you, it's the friendliest place I've ever lived. My neighbours are fantastic, and my kid has the "kampong" village upbringing with open doors at night and kids running up and down the corridors or playing in one of the houses. Everything is so convenient – hawker centre, vet downstairs, Sheng Siong supermarket a 2-minute walk away, wet market nearby and I'm right on the east coast – love my beach walks 🏖️.

My kid was born and bred here in SG. I'm Aussie, his dad is British. When you ask him where his family is from, he says, "Mummy is Australian, Daddy is British, Mei Mei (what he calls my helper, 'Big Sister') is Filipino, and I'm Singaporean." Now, he may not have the passport, but he's a PR and will be doing national service, and he is a proud Singaporean.

Last week, as I was prepping for my keynote at a Social Media conference in Penang, I was testing out some AI tools – Suno. Suno helps you create your own music. My kid often likes to see what mummy is playing around with, so he asked to co-create a song with me while I tested the platform. When asked what he wanted the song to be about – no surprise here – he responded with "National Day."

And wow, what a great job Suno did. Made it so easy to create a video with my own one-of-a-kind song. The lyrics are, in my opinion, true to the Singaporean culture and identity. So TURN YOUR SOUND RIGHT UP 🔊 and take a sneak peek into my "neighbourhood kampong and Singapore." Thanks, SG, for the 18 years, and here's to many more 🥂.

SONG "CELEBRATE SINGAPORE" FULL LENGHT VERSION HERE - https://lnkd.in/g_ieRMhf

Make sure you comment and let me know what you think about the song!

20/08/2024

🎤 Final Wrap-Up of SocMedCon 2024 in Penang!

[TURN ON SOUND]

Hey everyone! As we wrap up an absolutely fantastic two-day conference, let’s dive into the thrilling highlights of our last day! Don't forget to turn on the sound to hear the awesome song we crowd-created at the end of the event!

Afternoon Kick-Off with April Yim: April wowed us with her session on "Reimagining Influencer Marketing." She dived into how influencers build not just connections but vibrant communities. The examples she shared were nothing short of inspirational – talk about wow moments!

Next Up, Edge-of-Your-Seat Insights with Lau Lik Sing: Lau had us all at the edge of our seats. He shared brilliant strategies on optimising conversions for both big established brands like Puma and start-up e-commerce businesses. Here are some juicy stats and tips from his talk:

🌟 For Established Brands: Social takes 50-60% with a focus on conversion from view content to purchase. Google ads follow at 30-40% targeting brand and exact strategies

🌟For Start-Ups: Social still reigns at 50-60%, with Google taking 40-50% focusing on generic and competitors.

Closing with a Bang 👏: And then, it was my turn to wrap up all the trends we discussed. From the rise of social commerce and the importance of podcasts to the ever-evolving landscape of voice, AI, and UGC. I also gave a live demo on "how to clone yourself" using HeyGen – perfect for those camera-shy moments or for banging out product videos like a pro.

And let’s not forget the fun with Suno where we created a unique song for the event. We went with a K-pop style and even threw in a saxophone – seriously, whoever thought of that was a genius! We typed in words like "beyond the clicks and likes," "influencers," and "SocMedCon," and let AI do the magic. Turn on sound to hear it! Script from ai still needs a bit of work, but it’s a work in progress 😊.

What an absolute blast these two days have been! A huge thanks to all the fabulous Neng Chiu Yan and the incredible team at MindZallera for organizing such a stellar event. Also a special shoutout to our amazing speakers: Sasipa Mongolnavin, Marc Dass, Jillian Goh, Lau Lik Sing, Ragunath ‘Pak Joe’ Murthy, Shiva Ruppeni Siva, Elizabeth Dass-Brown, Joyce Lee, Kelvin Tay 🎙️, Jeremiah Rodrigues, and April Yim, who shared invaluable insights on everything from influencer marketing to crisis communication.

Till next time – mic drop! 🎤✨

[TURN ON SOUND -LISTEN TO THE SONG WE CREATED]

20/08/2024

1-2 Aug 🌟 Thrilled to be Hosting SocMedCon 2024! 🌟
As the Event Chair, I’m excited to share the mid-morning highlights in case you missed our earlier post.

🚀 Mid-Morning Highlights:
What a session we had with Kelvin Tay 🎙️and Afiq Kamarudin from Malaysia’s first independent Podcast Network! Kevin kicked things off by championing podcasts as a dual powerhouse for education and entertainment – or as I love to call it, "edu-tainment." He had us chuckling with his anecdote about a successful podcast dedicated entirely to pens. Yes, you heard it right (pun totally intended) – pens you write with!

Kelvin shared some eye-popping stats: between 2022 and 2023, Malaysia saw a 20% increase in unique live streaming listeners and an 18% bump in podcast consumption. Programmatic advertisers jumped on the bandwagon with a 16% increase in advertising on podcasts, while overall ad spend soared by a whopping 63%. On average, Malaysians consume three podcasts per week, raising the big question for brands: should you be investing in a podcast or at least advertising on the platform?

Here are Kelvin's top tips for diving into the podcast world:
Spotify is King: It’s the number one platform for podcast listeners. But remember, Spotify is the end destination. People usually discover podcasts through YouTube Shorts, TikTok, and other social channels.

Optimal Release Days: Tuesdays and Wednesdays are the best days to release content, and this isn’t limited to podcasts. This is a golden rule for all types of content.

Kelvin and Afiq's insights were a masterclass in harnessing the power of podcasts for brand engagement.

Following this, we dived into a round table discussion on “Innovation in Marketing: Embracing New Technologies and Creative Approaches”. This lively exchange covered everything from the fairness of algorithms to showcasing their greatest and latest campaigns. One of the standout shares? The adorable “Thumb” mascot for True Protect, which had everyone talking!

Stay tuned for more highlights from SocMedCon 2024!

20/08/2024

https://www.linkedin.com/posts/nikkitaylor156_socmedcon2024-mindzallera-marketingtrends-activity-7224614470092775425-KM_I?utm_source=share&utm_medium=member_desktop

🌟 Kicking off SocMedCon 2024 by MindZallera in Penang! 🌟 As the official ringmaster of SocMedCon 2024, I’m thrilled to be hosting an electrifying blend of…

20/08/2024

June: Seoulful Encounters: Where Coffee, AI, and Disney Collide at DMS Korea 2024 ☕🤖✨

Seoul, you never cease to amaze me! Korea it was an absolute pleasure to return for the second time to the Digital Marketing Summit (DMS) in this vibrant city. Kudos to John Park (박세정) and the incredible DMS team for orchestrating such an outstanding event filled with rich content, inspiring speakers (Arvind Sethumadhavan, Martin Musiol, Devendra Shivhare), and unforgettable experiences. 🎉

This year, I had the honour of taking on not one, not two, but three speaking engagements in one day - a personal record! 📈 Here's a recap of the exciting sessions:

1. Morning Panel with Neil Hoyne, Chief Strategist at Google: Moderating a discussion on "The Changing Customer Journey: How to Adapt" was a thrill. Neil's insights on integrating AI into our strategies while keeping the human touch were eye-opening. 🌐🤖 We explored how generative AI can empower marketers to excel in 'test and learn' initiatives, dynamic pricing, and personalisation. The key takeaway? AI is a powerful tool but not a replacement for strategy. Use it to enhance, not replace, your strategic thinking.

2️. Keynote on CX Marketing 2.0: Post-lunch, I took the stage to keep the energy high with a deep dive into "Maximising Your Storytelling from Long to Short Form Strategy." 📜➡️📲 We discussed crafting narratives that captivate across different content lengths, aligning with customer journeys, and leveraging AI to maximise our storytelling impact. A special shoutout to John for always putting me in the “after-lunch” slot (LOL) - I think I kept everyone wide awake! 😅☕️

3️. VIP Dinner Keynote: In the evening, I addressed senior marketers and other speaker peers on "The 2% Rule: Stretching Marketing Budgets to Outpace Economic Uncertainty." 🏦💡 We explored agile leadership, optimising the marketing mix, and the importance of adaptability in volatile times. The goal? To find that extra 2% to stretch our resources further and thrive despite economic challenges.

Throughout the event, the recurring theme was clear: while AI continues to be a hot topic, it’s not a standalone strategy. It’s a versatile tool in our toolbox - essential to learn and use but never to replace the human element in our strategies. 🧠💼

Beyond the sessions, DMS was a fantastic opportunity to reconnect with colleagues and make new connections. From coffee breaks and book signings to fun interactions like seeing ourselves as anime or Disney characters (Lisa Jeon), it reminded me that these events are as much about building human connections as they are about learning. 🤝📚

Thank you, DMK for a truly enriching experience. Until next time, Seoul! ✈️💙

20/08/2024

May 2024 - Was back in KL, Malaysia, always love popping up to this vibrant city - good food and friendly people! The first 2-day workshop of the week: “Advanced Brand Storytelling & Content Marketing”, we had 30 amazing attendees from various industries, including some who flew in from around Malaysia and Brunei. 🌟

The energy and engagement were electrifying. Nothing beats a room full of marketers sparking brilliant ideas and thought-provoking conversations. 💡✨

Workshop: Advanced Brand Storytelling & Content Marketing

An introduction to using narrative techniques in marketing campaigns. Storytelling is a powerful tool for engaging audiences emotionally and improving message recall. Studies show that stories stimulate brain areas responsible for empathy and memory, leading to higher conversion rates.

Key Insights:
📊 75% of brands could disappear overnight, and most people wouldn’t care.
📊 71% of consumers worldwide have little faith in brands delivering on their promises.
📊 70% of consumers prefer learning about products through content over ads.

Highlights:
Storytelling Frameworks: Participants learned the "Hook, Build, Payoff" and "Jenga Story Structure" theories for both short and long-form stories.

Data-Driven Stories: We learnt the importance of understanding your customer’s journey, pain points, desires, and how to engage with them. And Gen Z has broken the traditional marketing funnel!

Strategic Storytelling: It's not just about having a story but how you tell it. Have a strategy, distribution plan, and be able to measure and report ROI.

Influencer & UGC Power: 85% of users find user-generated content more influential than brand content. Influencer marketing and UGC are crucial for modern engagement.

3-Second Rule: In today's fast-paced world, capturing the first 3 seconds is critical. Then, aim for the next 15, and so on, to pull them through to your long-form content and build a relationship.

Repurposing Content: Turn one piece of hero content into multiple formats. As marketers we are time poor we know we should but don’t always. So challenge yourself to repurpose at least one into 2-3 different formats, we shared ai tools to help e.g eBook to blog post, video to podcast etc.

Practical Application: We storyboarded long-form content and created on-the-fly 15-second videos for social media. The final videos were fantastic—from new pet businesses to dramatic partnership ads for Heineken and Audi. 🚀

For a more details on what was covered check out LinkedIn article (https://lnkd.in/gY5qBTuC)

If you're interested in joining the next workshop, reach out to MindZallera or DM me! 📩

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