empowed.co

18/04/2021

24/11/2020

💥 One of the latest Facebook developments that will no doubt have wedding photographers rejoicing 🙌🏽 but has already created a point of contention with other wedding creatives 🙎 is the new “Rights Manager for Images.

This latest Facebook spy-ware, oops 🤭 I mean content management tool grants creators and publishers access content-matching technology (similar to what it introduced in 2016 to combat stolen videos) to control who posts their content and where.

It monitors Facebook, Insta and has the ability to track embedded content on an external website. Mind-blowing right?! 🤯🤯🤯

When the matching content is found, the rights holder can choose whether to simply monitor the content, block its use via a takedown request or attribute credit to themselves via an ownership link.

What do you think of this new feature? Which side of the fence are you on?

Love it or hate it? 💭

01/10/2020

🦄 YOUR FREE WEDDING BUSINESS SOCIAL MEDIA PLANNER HAS DROPPED 🦄⠀
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I may have been quiet on socials but I would never let you down when it comes to your monthly content calendar.

💗💗💗 And if you have already subscribed please check your inboxes 💗💗💗

For those who haven't got their hands on this yet... It's not like any ordinary social media calendar. Nope! This bad boy is jam-packed with a prompt for every single day of this month.⠀
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No more scratching your head, wasting your precious time wondering WTF to post.⠀
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This is a DONE FOR YOU planner designed specifically for 💍 Wedding Businesses.⠀
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Subscribe for our ✨ OCTOBER edition out now ✨ and it will auto-magically appear in front of your eyes.

You know the drill! 👉 LINK IN BIO or head to http://www.empowed.co/social-media-content-calendar/

⭐⭐⭐⭐⭐ If you still can't think of what to post after getting your hands on this - you'll get your money back ⭐⭐⭐⭐⭐

All of it!⠀
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Yep, the entire $0 it cost you 😜⠀

21/09/2020

It may be the warmer weather, because couples are getting back to planning the wedding of their Covid-safe dreams and our feeds are starting to show a new lease of life from recent events 💫💫💫. I'm loving the supercharged injection of creativity I'm seeing after you have been cooped up in your homes and cut off from your craft for so long.⁠
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And perhaps because the numbers are slowing down and the end is in sight for our Victorian friends! We are so very grateful for the sacrifices you have made. We're getting closer to seeing you back in business and creating your own special wedding magic again very soon. And we can't wait to be right here to cheer you on ✊🏽!⁠
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Wedding life as we knew it will probably never be the same again and that ain't such a bad thing after all 🤷🏽‍♀️🤔.⁠
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All we can do is "Focus on the step in front of you, not the whole staircase"⁠ but better days are on their way 🙏🏾✨

10/09/2020

SURPRISE! 🎉 CELEBRITY WEDDINGS just got a Covid make-under and this one couldn't be more perfect!⁠
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and have treated us to a glimpse of their surprise wedding as the pint-sized pop star and the Stranger Things actor exchanged vows at the Graceland Chapel on Monday night.⁠
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Vegas ✔️ Micro-wedding ✔️ Covid Safe Masks ✔️ Lily in vintage Dior ✔️ In-N-Out burgers ✔️⁠ Nailed it👌⁠
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Congratulations to the newlyweds 🥂

08/09/2020

Sums it up 👌🏾🤣

08/09/2020

We should just all vote on this to become a standard sign-off, until further notice .... Don't you think 🤷🏽‍♀️?⁠

08/09/2020

Take it easy on yourself 🙏🏽

Yep

07/09/2020

Can I just pick your brain?!

This is one of the most common DM's I receive. And it may surprise you to hear that my answer is always YES 🙌🏼.

I have more wedding experience jammed into my brain gleaned over decades of experience in the wedding industry than I can ever type into these tiny little squares.

So if you'd like to grab a one-off FREE 30 min brain-picking session where you can literally ASK ME ANYTHING by phone (or skype for those outside Australia) just inbox me and I'll send you the link to my calendar.

There are only limited sessions offered each month. So, what are you waiting for? 🤷🏽‍♀️ Let's lock it in?

04/09/2020

🌸 Friday Flower Fix 🌸 📷 thanks to for brightening up this rainy start to the weekend 🌧
Flowers can fix almost anything, right? 🥰

03/09/2020

HAPPY FRIDAY 🌸💛🌸💛🌸💛

Florist's choice: these magical tulips blow us away every day 💕
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Come by and visit, we're open today from 10 - 4pm

03/09/2020

After my post last night I have had some fun hanging out in the accounts and inboxes with some of you lovelies. Thankyou to everyone who played along 😘 .... one common element not only on these accounts but many that I have come across in my many years of wedding social media-ing, is the use of very broad and generic wedding terms. But the problem is, too many people are doing the very same thing.

𝑻𝒉𝒆 𝒌𝒆𝒚 𝒊𝒔 𝒕𝒐 𝒖𝒔𝒆 𝒉𝒂𝒔𝒉𝒕𝒂𝒈𝒔 𝒕𝒉𝒂𝒕 𝒅𝒆𝒔𝒄𝒓𝒊𝒃𝒆 𝒚𝒐𝒖𝒓 𝒂𝒄𝒄𝒐𝒖𝒏𝒕, 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒂𝒏𝒅 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆.⁠
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Hashtags are great for framing the right image of your business.

Therefore, using hashtags that describe ...

#️⃣ Your product
#️⃣ Your brand’s message and
#️⃣ Your target audience
... is crucial

For instance, if you own a wedding shoe company in Melbourne, Australia you can use the following hashtags:⁠
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(This is your target client)⁠
(This is what you do)⁠
(This is what your account is about)⁠
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Obviously, if you target other regions, run an online business that services nation-wide or have other products/services, these should be listed whilst trying to make your hashtags as relevant as possible to the image.⁠

Want me to checkety check your hashtags out? 🙋🏽 Drop the three that best describe your account using the format above in the comments below 👇🏾 or inbox me and I'll happily provide some feedback if you need an expert opinion 💬