07/06/2026
Hot take:
More often than not, agencies & creatives know how to market a business… but have no emotional investment in the actual business 🫢🤫 And honestly? I think that’s why so much marketing feels stale… and generic. It needs to stop.
People can feel when there’s no heart behind the brand.
Your business is personal.
It’s your livelihood, your vision, your stress, your late nights, your passion, your risk, so choosing the right people to work IN and ON your business matters more than most people realise.
Yes, strategy matters.
Yes, experience matters.
But so does soul, passion, compassion and determination.
The best creatives, marketers and strategists aren’t just delivering content and ticking boxes. They’re emotionally invested in the people behind the business. They notice the details. They protect the vision. They genuinely want the business to succeed. When my clients win, I win. I care deeply about the people I work with which is why I don’t work with everyone, and I don’t say YES to every project.
If I don’t feel a genuine connection it’s a no from me. That’s not fair to the brand.
That’s the difference.
People can feel when someone truly cares. So maybe now is a time to do a sense check and ask yourself does your marketing manager really care about you as the business owner and your business as is stands today? 😌
