01/02/2021
👂Have you heard the term Integrated Marketing Strategy?
🎯 We know it sounds like marketing jargon - to a degree it is but it is actually an important concept for small-medium businesses to understand and take advantage of.
👉What it essentially means is to be "joined-up" in your marketing plan and create consistency in your campaign planning no matter what marketing channel you decided to use - it just all needs to feel connected.
💪 Knowing this, and creating a considered plan, and taking an Integrated Marketing approach will help your business maximise your marketing resources, spend, and success.
☠️ The opposite to Integrated is disjointed or ad-hoc and so many businesses default to an ad-hoc marketing approach. Don't be that business. 💩
💥 So don’t just push out pretty pictures and ad-hoc messages or promotions, or invest in hours of video content just because. Start with a considered plan, make sure it also connects with your brand's values, brand voice, and is well attuned to your target audience's needs and wants - the seasonal hook is the easy piece - then you build out from there.
🤩 Taking an "integrated" approach and planning a well-considered marketing strategy across multiple customer touchpoints will undoubtedly increase your marketing success.
👍 Bright Spark Marketing can help you develop an integrated marketing strategy. We will guide you through a simple planning process to help you make the right choices for your specific marketing goals and to ensure you reach the right audience 👍