Fusion Digital Agency

12/05/2023

🔍 New Era for Search: Google's AI Search Experience

BIG news from Google who just unveiled the new Search experience.

It's not just a simple chat feature. This AI digs deeper, pulling in products, Google Business Profile/Maps, YouTube, images, reviews and more.

🤔 Is SEO dead in the wake of this change? The game is changing, not ending. While search listings still exist under the AI answer box, we can expect a shift in search volumes and user behaviour. Opportunities to drive traffic from search, however, will still be plentiful.

📝 Content remains king. Google's AI will need a constant influx of fresh content to draw from. If people stop creating, AI quality will decline. Google also pledge to continue sending traffic to content. Of course volumes will reduce though, let's be real.

🎯 But now, there's likely a new frontier: ensuring your content is featured in the AI's responses. How to achieve this? Time will tell but start with a strong brand and excellent content (website and YouTube) throughout the customer journey.

💡 We're at the dawn of a new era in search. Let's embrace the change and adapt our strategies.

Check out our run down with thoughts and predictions in the recent blog post.

👉 Follow the page to stay up to date as things evolve.

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Here's the scoop on Google's newly unveiled, biggest update and changes to their Search engine in the last 10 years (and what to do about it)

08/05/2023

Publishing great content can help you build a strong business… but executing a winning brand content strategy can make your brand ICONIC.

This is NOT the same as publishing ‘great content’.

You might have a strong content production machine, but if it’s not connected to your brand, it will fall short of making the impact it could have.

In this guide, you’ll learn:

✅ Brand content strategy and why it's crucial to long term success

✅ The lowdown on your brand's core, tagline, positioning, and messaging pillars and how this is central to your strategy

✅ The secret sauce for crafting brand stories and maintaining a consistent narrative

✅ The ins and outs of brand content campaigns, evergreen content, and event based content

✅ How to make your brand content strategy BFFs with SEO, customer journey, and other content types

✅ How to pull it all together into a winning brand content strategy

We believe you won't find anything like this anywhere online at the time of this writing (or if there is, we couldn't find it).

That was the inspo for covering this complex topic at this level of depth. So you have all the information in one place without trying to piece it together from multiple sources.

If you find it useful, please leave a comment and share it with your network.

👉 Don't forget to follow the page for more content like this.

P.S You can use AI to support any step in this strategy. The trick is understanding the strategy so you know how and where to use AI.

The goal of this guide is so you walk away with the strategic knowledge you need to win.

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Learn step-by-step how to create a winning brand content strategy Fused with SEO, customer journey, storytelling, campaigns and more.

20/04/2023

🚀 Use ChatGPT to create a content plan like Alex Hormozi 🚀

Or Gary Vee (whoever you want).

Here's the prompt:

I'm giving you some content strategies of , read it carefully and generate a content plan for my for the next 12 weeks as the would.

Person: Alex Hormozi [or whoever]
New product: [insert your product here]
Content strategy: [Insert here]

For the content strategy input, just ask chatGPT for this: can you give me an overview of the content strategy that entrepreneur Alex Hormozi uses? Then add its answer next to content strategy in replacement of [Insert here] above.

You now have a nice ideation for a baseline 12 week content strategy.

Here's a preview of what it provided for weeks 1-8:

Week 1-4:

✅ High-quality blog post series: Create a blog post series that provides tips and tricks for using the AI writing tool to write high-quality content. These blog posts should provide actionable advice on how to use the tool to improve your writing, and how to incorporate it into your writing process.

✅ YouTube videos: Repurpose the blog post series into a series of YouTube videos, where you demonstrate how to use the tool and provide additional insights and tips.

✅ Webinar: Host a free webinar that provides an overview of the AI writing tool, and how it can help businesses and individuals write better content. Promote the webinar on social media and through email marketing.

Week 5-8:

✅ Social media engagement: Engage with your followers on social media by responding to comments and messages, and by sharing relevant content related to writing and content creation.

✅ Instagram live Q&A: Host an Instagram live Q&A session where you answer questions about the AI writing tool and provide advice on content creation.

✅ E-book: Create a free e-book that provides tips and tricks on how to use the AI writing tool to create high-quality content. Promote the e-book on social media and through email marketing.

👉 Save this to try it and don't forget to follow the page to learn more about winning inbound marketing through the Fusion of SEO, Content & Digital PR.

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18/04/2023

🚨 5 SEO mistakes you don't know you (or your agency) are making 🚨

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❌ Ignoring search intent:

Focusing purely on keywords without considering the user's search intent can lead to a content mismatch, an inability to compete, wasted investment and low performance.

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❌ Neglecting internal linking:

Internal links are often overlooked or done haphazardly without a strategy.

Internal links pass authority from one page to another so content is wasted if it doesn't internally link to another page.

An internal linking STRATEGY can improve crawlability, indexing, authority and performance/rankings.

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❌ Not optimizing for featured snippets and other search features:

Featured snippets, ""People also ask"" boxes, and other search features can drive more traffic and visibility.

Not optimising content for search features can result in missed opportunities to capture a larger share of the search audience.

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❌ Ignoring user experience:

User experience can impact SEO.

A poor user experience, such as slow load times, intrusive pop-ups, low quality design, tiny font and difficult navigation can lead to poor engagement, high bounce rates and lower search rankings.

Prioritise user experience if you are investing in SEO.

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❌ Over-optimisation / incorrect prioritisation:

Google today has a good understanding of content. You don't need to shoehorn the keyword in there X% of the time.

You also shouldn't be building tons of links to commercial pages in most cases or spending most of your time pi***ng around with technical SEO on a small website that doesn't change much.

Good SEOs and agencies focus on the things that move the needle commercially, over best practice box ticking.

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18/04/2023

💾 Save this if you are creating 'review content' for the bottom of the funnel. 💾

Google just released an important update about reviews.

TLDR: They are not only looking at product reviews from now moving forwards.

If you publish reviews of products, services, destinations, games, movies or ANYTHING you should pay attention.

Any content written with the purpose of providing a recommendation, giving an opinion, or providing analysis falls under this update.

3rd-party reviews such as those posted by users in the reviews section of a product or services page are not included. It's creating review content on the site - such as articles that are reviewing something, head-to-head comparisons or ranked-lists of recommendations.

Reviews can be about any topic. There can be reviews of products such as laptops or winter jackets, pieces of media such as movies or video games, or services and businesses.

So what does Google consider a high-quality review?

Their 14 best practices (not new but now apply to everything, not just products): https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews

👉Save this to check them out later and follow the page to stay ahead of the latest updates.

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14/04/2023

🤫 Secret website to access the latest technology BEFORE it's released

We're in a technology revolution this year.

If you have the most powerful technology in very capable hands, you can get a HUGE competitive advantage right now.

🚨 Check out: https://betalist.com/ 🚨

This site aggregates all the latest startups looking for people to beta-test their new technology.

Think business, AI, productivity, social media and more.
..and down the rabbit hole you go!!

Enjoy!

👉 P.S Don't forget to follow the page for more content like this.

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12/04/2023

Don't listen to bu****it hacks when it comes to Google Maps rankings.

We've seen a few so called hacks recently with ranking in Google Maps.

Things like adding keywords to the Maps iframe when you add it to your site.

This won't work, at least long term and could even HARM your SEO (keyword stuffing).

Here's what actually works: 👇

✅ Reviews

Sentiment and velocity.

Have a review strategy to persuade your customers at the point they are happiest, to leave a review.

The more positive [legit] reviews you get and the higher the frequency of these, the higher you will rank.

Pro Tip: Respond to the reviews. You get better rankings and it gives a great impression to prospective customers.

Psst: This also helps you convert WAY better!!

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✅ Relevance and proximity

How relevant Google thinks your business listing is to the searcher and how close the searcher is to your location (yes, your rankings will change based on proximity of search).

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✅ Google Business Profile

Make sure it's fully complete (see relevance above) and active.

Share regular posts, offers and updates, ensure accuracy of information, opening times etc.

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✅ Engagement

Are people engaging with your business listing?

Do people search for your brand/business name regularly and is your brand search volume growing?

If so, expect a rankings boost.

Some local collaborations and digital PR can help here, as can ensuring citation details match across other directory listings.

Don't listen to 'guru' hacks. Keep the focus on what works. It might take longer but you'll dominate the listings!

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11/04/2023

💥 Huge quick win to convert more customers using chatGPT 💥

Find a site with great, high converting landing page copy.

It doesn't even have to be a competitor!

Rip the copy and use this prompt: 👇

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You are a leading direct response copywriter. I'm giving you , read it carefully and use this formula to create an alternative version promoting my to

New product: Accounting checklist
Target Audience: Entrepreneurs struggling with cashflow
high converting landing page copy: Insert landing page copy you like
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If you want to take it a level further, you could tell it to write or rewrite the copy in a certain style (e.g in the style of Eugene Schwartz), using a certain formula (e.g using the Storybrand formula) or in the tone of a specific person (e.g with the tone of Elon Musk).

💡Pro Tip: If you run paid media ads, you can use this tactic to steal and rewrite your competitors top performing ad copy or any ad copy that grabs your attention.

Try this today to improve your conversion rates.

👉 Don't forget to follow the page for more content like this.

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04/04/2023

🚨Here’s why you might missing out 70% of search traffic🚨

According to the Search Demand Curve (Ahrefs), around 70% of all search consists of long-tail keywords.

What's more, around 15% of searches every day are NEW and never before searched.

So if your business only optimises for the handful of 'buyer' keywords:

❌ You're leaving a LOT of traffic and visibility on the table
❌ You're allowing competitors to reach your target customers earlier
❌ You're losing sales (see above point)

One more thing: Optimising for long tail keywords, usually HELPS YOU RANK for your top priority keywords.

How do you optimise for long tail keywords?

Use tools such as:
✔ Ubersuggest
✔ Answer The Public
✔ Buzzsumo
✔ SEMRush
✔ Keywords.io
✔ Ahrefs

Create a content strategy to match the long tail keywords and give the searchers the content they seek... that's better than what's already out there.

👉 Follow the page to start winning with SEO, Content and Digital PR!

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23/03/2023

🚨2023 could be the toughest year yet for marketers 🚨

Winter is coming as Tony Robbins would say. (yes, things will continue to get worse)

Souring inflation and interest rates, supply chain disruption, global unrest and large scale lay offs among other things, will cause hardship and belt tightening for many consumers and businesses.

BUT...

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1. Everything is cyclical.

This will pass and when it does, you want to be positioned in front of the bounce back.

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2. Offense over defense

Are you going to retreat in your little tortoise shell, batten down the hatches and ride it out? Good luck with that.

That is what TONS of businesses will do. This creates opportunity for the ones who go all out offense. While they retreat and contract, you attack and win.

Even if conversion rates decrease, customer aquisition cost increases, look at what you can implement or launch to help counter that.

Don't discredit audience, brand and mindshare. People might not be buying like they used to and margins might be thinner, but if you are active and growing your brand and audience, you are positioned strongly for the inevitable bounce back (see point 1 above).

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3. Marketing will always be needed... but quality & effectiveness are infinitely more important

When things are tough, budgets get cut, there's fewer customers and they can be more discerning.

You might need to work harder to get the customer.

The businesses delivering low quality or average work, even good work in some cases, will struggle to win and retain the business... especially if they are LESS active in generating this demand.

But the few who are great at what they do and work hard... you will be in high demand so see point 2 above and get after it!

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