DigiProfits - Marketing and Consultation

22/07/2025

NEW CASE STUDY: Nickellcrete Developments, QLD

It’s been great working with Ben from Nickellcrete Developments over the past couple of months to help grow his Gold Coast concreting business.

Before we launched his campaign, Ben was doing 3–4 quotes per week.

Now? He’s quoting 5–6+ jobs a day, confirmed well over $100k in the first month, and has a full pipeline of residential work booked in.

✅ Cost per lead: $13
✅ Daily ad spend: $50
✅ ROI: >15x (and growing)

Ben’s now got a steady flow of residential leads—and a solid bump in revenue to match.

📲 Check out the full case study:
https://www.digiprofits.com.au/case-study-nickellcrete-developments/

09/04/2025

'Why is Meta charging my card $2, $5 or $10 when I launch an ad?'

I see this confusion all the time when helping clients get started with Meta Ads. You set a daily budget, but instead of one clean charge, your card gets hit with small amounts—$2, $5, $10—and it feels random.

It’s not a glitch. It’s how Meta builds trust with new ad accounts and payment methods. They start small, then gradually increase your billing threshold as your card proves reliable.

I've written a short article that explains exactly how it works—and why it's actually a good thing once you understand it.

👇 Read it here:
https://www.digiprofits.com.au/how-meta-charges-new-ad-accounts/

Wondering why Meta Ads charges small amounts like $2 or $5? Learn how Meta bills new ad accounts, what it means, and how to manage your billing threshold with confidence.

28/03/2025

🚀 Ever wondered how Meta ad spend really works?

If you’re running lead gen campaigns on Facebook or Instagram, understanding the learning phase is crucial. 💡

👉 Discover why consistency is key, what happens when campaigns are paused, and how to get the most from your budget.

Read the full blog post now 👇
https://www.digiprofits.com.au/how-meta-ad-spend-works-why-consistency-is-key-to-success/

Learn how Meta Ads work, why consistent ad spend is crucial, and how interruptions like account deactivations can impact your campaign performance. Discover smart strategies to optimise lead generation on Facebook and Instagram.

12/11/2024

Explore the benefits of integrating automated SMS follow-ups into social media lead generation campaigns

12/11/2024

Here's my insight

Discover the key differences and benefits of Google Ads vs Facebook Ads for service providers to optimise your digital advertising strategy

04/07/2024

Discover how Meta Ads outperform Google Ads in targeting different stages of consumer awareness, helping Australian service providers.

10/05/2024

Explore the fallacy of 'having no time' and the truth behind achieving your goals. Discover how prioritising desires over excuses can amplify productivity.

07/05/2024

I get asked about the difference between paid ads and organic strategies alot, so here's my take on it.

Unlock Digital Success with Paid Social Ads vs Organic: Benefits of Targeted Reach, Immediate Results, Enhanced Analytics, and more

06/05/2022

Building brand awareness on social media can be effective and efficient if done right. Learn how you can build awareness for your business on social media.

22/02/2022

For businesses wondering when to start making greater investments in social, the time is now, and we've got the data to prove it.

13/02/2022

Spend less time copying and pasting at work by setting up these Zapier workflows. Find out how automation can do your busywork.

24/01/2022

Your problem isn’t a lack of time, it’s a lack of clarity.