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Foodie_branding

Marketing for food and beverage industry

04/10/2021

People don't buy products. They buy emotions🤩. That's why ice cream shops don't need an introduction🍧. Selling ice cream ultimately means selling happiness.
But is ice cream easy to sell?

We have gathered the latest industry trends driving new ice cream products into the marketplace.

Swipe right to explore➡️

Any questions?
Leave a comment below!

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22/08/2021

Everyone likes pizza, right? 🍕

However, the pizza market is so saturated, that you have to have strong marketing plan in place to win customers.

We gathered some tips and insights for pizza business owners👌🏼. Check them out and make sure you apply it in your marketing plan.

Also, make sure you check our stories for some ideas, inspiration and industry insights!

28/07/2021

Cereals have been on the market for over a century and became leaders among other breakfast options. Soggy, crunchy, sweet or plain, everyone can find cereal to enjoy🥣🥛

Cereal was founded in 1863.
However, it took around 75 years to hit the market. What made them so popular?

“Breakfast is the most important meal in a day"‼️

The popularity of breakfast snacks grew with this statement. Yes, it is believed the statement was made by doctors but apparently the whole idea belongs to marketers👌

Later on, scientists have proven the importance of breakfast. However, marketers created a unique culture around breakfast that is relevant to our day🎯

If you are looking into marketing your granola, cereal, or ready-to-eat product, swipe right➡️

12/07/2021

Yes we all know that the main aim of a marketing strategy is to win clients’ loyalty.

‼️We have some bad news for marketers in wine industry. Wine connoisseurs are “anti-loyal”. They always look for new countries, terrariums, varieties, blends and wineries 🍷

Understandable, wine is a boundless ocean of aromas and flavours, it’s hard to stop “the journey” 😉In wine business you have to always jump over your head in your marketing activities. Here are a few known marketing tactics working great in wine industry👆

Follow to see some great examples of wine branding in our stories🥂

02/07/2021

Vegan doesn’t mean “serious” 🌶 Website designed for “I am Vegan” brand | USA

28/06/2021

🥦🥕Vegans are the most attentive and demanding buyers, those who read the ingredient list carefully and can send it for an independent expertise if something makes them suspicious.

You have to comply the rules or stay away from that sector.

It is crucial to understand that vegans are not only avoid eating animal products, it is much more than that🌱

There is a certain market segment - LOHAS (Lifestyles of Health and Sustainability). These are people for whom not only the benefits and safety of products are important, but also an understanding of how their purchases affect the world around them🌏

Here are three don’ts to consider in the marketing strategy for a vegan brand- check out the carousel 👆

22/06/2021

We can roughly split the cheese market into two main categories👇

🧀 Turophiles (or caseophile) - those cheese lovers who can define the origin and age of a cheese block by smell.

🧀🧀People who just buy cheese weekly to eat it or cook with it.

From understanding who your customer is, you should build your marketing strategy for cheese production and distribution. If you target the first group of true cheese lovers, focus on the legend of your brand: origin, history, how you made it and what the cow was eating for breakfast 😀

If your client buys your brand from the nearest grocery, you have more focal points to build your brand around.

Nowadays, packaging must be the centre of your marketing strategy, not the taste of cheese. Of course, it doesn’t mean that your product shouldn’t be delicious. Not only package design matters but the “usability” and diversity of it. Cheese is the very product to go off the path to experiment with new forms of packing🎯

Based on the latest trends in the cheese market, we gathered a few ideas for different packaging options.

Check out the carousel 👆

Whether you want to appeal to consumers who love and live cheese or those who daily cheese needs in the kitchen, we can help identify your client and craft a customised strategy just for them💯

17/06/2021

Here is a website designed for a coffee company in Russia a while ago, but it still looks fresh as the coffee they produce and deliver ☕️

15/06/2021

We did a research recently prior creating a new coffee brand coming to Australian market.

The main idea we came up with as a result is that we better don’t build a brand strategy for coffee ☕️ around the product itself. If you want to stand out with a new coffee brand you are officially allowed to break the rules, go nuts and turn on creativity within your marketing strategy🎯

👉We want to share with you our research outcomes to outline main ideas you can apply in your coffee branding or rebranding 🙃

27/05/2021

🍩🍩🍩

Plant Based Dough Co is a wholesale plant-based bakery in Brisbane, Australia. We have been working with the company for a few years, creating digital and printed marketing assets 🎯

There is a common opinion that wholesale customers are interested only in costs and numbers and they use websites just to download excel files with names and prices 👨‍💻

Do we need to tell how wrong this approach? Doesn’t matter if you are in b2b or b2c market you still work with people 😊

🍑🍉🍓

Delicious photos, cool design aligned with your brand gives you confidence. You need that confidence to sell your product💥

24/05/2021

Have you seen the numbers?

More than 371 million posts tagged and 41 million with . 88% of people made decisions based on reviews and online comments. SMM presence is a must❗️for businesses in the food and beverage industry🥨☕️.

Even if you are a small brand, newly started you need to invest in a proper social media strategy, otherwise you miss out on a large customer base🌪

❌The biggest mistake is to think that social media posting is an easy job and you can deal with it on your own.

❌Another wrong thought is to think that you find a specialist and forget about it 😏 As a business owner you will need to be there too, always! And yes it takes time especially if you just start.

Here are just a very short checklist of what you need to keep your eye on:

🥦Your brand values are communicated through your posts/stories.

🍎The vital information is visible without an extra click or search through your profile, like opening hours, address and cuisine type if you are restaurant .

🥥Your responsive rate is high! Always respond to reviews/question/complains.

🌽Your posts are not only promotional. That could be the 1st one. The in-your-face marketing will increase your “unfollow” rate.

🍓Promotional posts are incorporated into content, gently 😉

🍉Be aware of post timing. What’s the point of posting a mouthwatering dinner photo if your customers don’t see it until the next morning?

🍑Have personas in your visuals. People will engage more if they see people behind the brand.

We will cover more useful posts covering SM strategy, please ask your questions😊👇🏼

12/05/2021

A landing page created for CBD chocolate producer based in guess where 🤗 yes, Amsterdam. Only with a few finger moves site visitor knows everything about the product and even wants to buy it... Not only because it contains CBD 😅🙈, but because of the clean structure, neat design and clear message.

The client asked us to deliver the vibe of healthy organic and keep away from the “all for fun” feeling. Do you think the mission completed?🌿.

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