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27/02/2024

Use your competitors as a reference and inspiration.

You want to find your unique market placement and establish how you differ from your competitors.

So don't replicate their offer exactly, instead, make sure it differs from theirs and highlight the extra value or benefit you can offer.

21/02/2024

Sometimes it's helpful not to put too much pressure on yourself.

The fight or flight response is far too active in our society today. Just take a breath and make sure you're not stressing over something that will probably work out anyway.

And even if it doesn't work out the way you wanted...does it really matter?

Ensure you ask yourself these questions so you don't get caught up in stress, instead of enjoying life.

13/02/2024

Helping someone is telling them the truth. So often we skirt around the hard truth and label it as compassion.

In regards to selling, being honest with someone by exposing their heartache so that they can face it...this is how true healing begins.

Be compassionate and kind, but also truthful when selling your services. Sometimes, people don't even realise they need help!

06/02/2024

If you've been grinding away on organic content or have used more targeted paid ad strategies and have captured an audience, the important thing is to keep them engaged so your business is fresh in their minds.

Focus on variety when it comes to your posts. Provide value and make sure you share topics and ideas that resonate with your audience.

31/01/2024

One of the biggest challenges in achieving your goals is working out what your goals actually are!

Don't let anybody else tell you or influence you in determining what's best for you, and where you want to be.

It's very easy to think you want a certain lifestyle when social media blasts you with the achievements of others. Spend some time in contemplation, journalling, meditating, whatever you have to do to get rid of the distractions and connect with yourself.

This is the only way you will find YOUR answers.

26/01/2024

It probably goes without saying...but remember to be thorough with your audience research. 💡

Once you know what your audience likes, where they can be found, and how they talk, you'll be able to make sure only the right people are seeing your ads!

This also means that the people who need you the most will then know where to find you!

21/12/2023

Having to be the seller of your services can make you cringe, especially when you don't want to bother people.

But it's all about perspective and what you have to offer - if you can truly help people, you owe it to them and to yourself to let them know what you can do for them.

18/12/2023

Most of us are guilty of getting worked up when things get hectic.

Remember to take a little time for yourself daily to collect your thoughts and process the events of the day.

Journalling is a great idea to get those ideas out of your head and down on paper - you'll get a much better night's sleep!

14/12/2023

Keeping in touch with your audience doesn't have to be about spamming their feed.

Just set a schedule for yourself, no matter how big or small, and do your best to stick to it.

Spend a little time brainstorming some content that both you and your audience would like to see to keep them engaged so that you don't get lost in the algorithm.

Remember to reach out to them from time to time as well - respond to comments, reactions and if you have time the occasional DM just shows that you care 😊

11/12/2023

If you feel like you're market is flooded with more of the same and don't know how to stand out...
..then have a look at your competitors, see what they're doing but also really think about what you do that you're proud of.

It can be your prices, your process, your personality, your location, or your mindset.

You can even ask your clients for feedback to see what they think too!

Think about your strongest points and what makes you tick. Present this as a point of difference and tell your audience what makes you great!

06/12/2023

It's so easy to focus on the bad - the bad things you've done, had done to you, or even the possibility of more bad things to come...
..But what if you change that focus from bad to good? It takes work and consistent effort to change a mindset, but it is a choice to do so.

If what you've been doing hasn't worked for you so far...
..then who knows, maybe focusing on the good, one moment at a time will be a stepping stone to where you want and deserve to be!

03/12/2023

Failure can be heartbreaking! It's okay if it feels like the carpet has been pulled out from beneath you.

Take a moment, and transform your perspective so that you can learn and grow from it.

You will come out on top in the end!

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