Online PR

09/08/2026

"Do I have to measure carbon?"

Maybe. Maybe not.

G’day, team. Week three of our Scope 3 chats. Let’s get straight into it.
For most small businesses, the first step isn't to measure everything.
It's about understanding what information you already have.
Things like electricity bills, fuel receipts and vehicle kilometres are a great place to start.

You don't need to know everything on day one.
As always, if you need a hand with this, bring it to me first.
Righto, let’s get into it. Have a good week.

29/06/2026

Future-focused capability statements from our sibling business 😉
20% off for July, limited spot available.

What is a Capability Statement?

A professionally designed, concise document that showcases your business’s capabilities, experience and qualifications to potential clients, project managers and procurement teams.

Why choose an ESG-aligned Capability Statement?

Forward-thinking businesses know today’s capability statements are becoming more than a marketing document.

As sustainability expectations continue to evolve, many organisations are beginning to request environmental and supply chain information from the businesses they engage. An ESG-aligned Capability Statement can become the foundation for demonstrating your business’s sustainability journey and future reporting readiness.

Whether you’re preparing to tender, seeking government work, or positioning your business for larger supply chains, starting now gives you a competitive advantage.

July 2026 Special ~ 20% OFF ESG-Aligned Capability Statements

Designed specifically for Tasmanian businesses.
Each Capability Statement includes consideration of:
• Your business capabilities and strengths
• ESG-aligned business positioning
• Tasmanian Gov Economic and Social Benefits principles
• Future sustainability and supply chain expectations

At TasESG Group, we help Tasmanian businesses prepare for the future—not just today’s opportunities.

✨Limited July appointments available.
Offer valid until 31 July 2026 or until available places are filled.

📩 [email protected]

Today’s Capability Statement. Tomorrow’s ESG Journey.

15/06/2026

Are your customers asking for Climate & Emissions information or Scope 3 information?

As larger organisations move through Australia’s climate disclosure requirements, many suppliers and contractors are beginning to receive requests for information relating to:
Greenhouse gas emissions
Supply chain emissions (Scope 3)
Modern Slavery statements
Sustainability and ESG practices
Capability and supplier information

If you’ve received a questionnaire, supplier survey, tender requirements, or customer request and aren’t sure where to start, TasESG Group can help.
Our Supply Chain Readiness Support is designed specifically for Tasmanian businesses that need practical guidance to respond confidently to customer requests and maintain supply chain opportunities.

Available for businesses seeking assistance with:
Emissions data preparation
Supply chain readiness
Modern slavery statements
ESG questionnaires
Capability statements
Customer disclosure requests

Contact us to discuss your requirements.
[email protected]

12/12/2025

I’m hearing through the grapevine that 2026 is going to be the year of the privacy check-in and the ethics check-in.

If you’re in the professional sector, you’ve probably already heard the buzz and maybe have felt the shift.

There’s talk on the vine — and not just rumours — that organisations will be tightening expectations around:

• privacy protection
• ethical communications
• responsible use of client stories
• transparent messaging
• and how data is handled inside marketing teams and agencies

The days of “just post it and hope for the best” are over.
Businesses are starting to ask:

✔ Who really has access to our social accounts?
✔ Is our content exposing private information?
✔ Is our messaging aligned with our values?
✔ Are we protecting our clients, not risking them?
✔ Are we communicating ethically — or cutting corners?

This is where an ethical approach matters.

When you work with me, every piece of content goes through two filters:

🧐Is it ethical?

and

🔓Is it privacy-safe?

Because reputations aren’t built on clever captions — they’re built on trust.

2026 will reward the businesses that take their responsibilities seriously.

Those who check in.

Those who tighten their practices.

Those who want socials that reflect the integrity of their work.

If you’re ready for a values-aligned, privacy-conscious approach to social media, I’m here. 📩 [email protected]

Socials done ethically — while you’re doing good.

10/12/2025

Oopsie... If you forget to use BCC (Blind Carbon Copy) in a group email, everyone can see each other's addresses. This can lead to privacy issues, possible legal problems, more spam or phishing, and, most importantly, put people in danger. If this happens, quickly send a follow-up email to apologise, explain what happened, and ask people to delete the earlier message. Remind them to watch out for spam, especially if any sensitive information was included.

What to do if you forgot to use BCC:

1. Send a follow-up email apologising for the mistake.
2. Explain what happened. Let people know you put their addresses in the 'To' or 'CC' field by accident, not in 'BCC'.
3. Ask everyone to delete the earlier email.
4. Remind them to be careful about spam or phishing emails that might use their exposed address.
5. If you shared sensitive information or work in a regulated field such as healthcare or education, you may need to report the breach to the relevant authorities, such as the OAIC in Australia.
6. To avoid this in the future, always use BCC for large groups or when people don’t know each other. This helps protect privacy and stops reply-all problems.

Why this is important:
* Privacy: Everyone’s email address becomes visible to the whole group.
* Data breach risk: You might have to report the incident BY LAW.
* Spam and phishing: Spammers can collect exposed email addresses.

For further advice, check out OAIC in Australia. https://www.oaic.gov.au

09/12/2025

Each year, I scan for trends for the next year, and what I have found for 2026 are no surprises, really. Excluding the changes to Australia’s teen social media restrictions, the two main drivers are treating your content like a TV series and the push for businesses to make sustainable improvements to the environment and society.

Firstly, and yet again, businesses will face increasing competition, and making a robust social media strategy is more critical than ever. Forbes suggests focusing on entertaining and not selling your brand or product; selling should be secondary to entertaining. This may sound contradictory to your PR and Marketing goals; however, that is where the attention is now going.

The key to standing out lies in adapting to the rapid evolution of digital platforms, leveraging generative AI, embracing ‘closed-loop’ sustainability, and improving customer experiences, which will drive business transformation.

The second, and close to our hearts, is the push for businesses to make sustainable improvements to the environment and society. As the next group of ASIC mandates are rolled out to the big end of town, this will have an effect on us, the little end of town. Business.gov suggests that consumers and other stakeholders want businesses to make sustainable improvements to the environment and society. And I am seeing this more and more each day.

Online PR is here to help with your 2026 social media goals, backed by PR and aligned with ISO 26000: Social Responsibility. Additionally, TasESG Group, our parallel business, also supports both ends of town with their ESG concepts, frameworks, and more.

Contact us today to get your 2026 rolling, [email protected]

09/12/2025

What is ESG?

ESG stands for Environmental, Social, and Governance, a framework for evaluating a company's sustainability and ethical impact.

However, ESG means more than just being sustainable. It’s also about the positive changes businesses align with in supporting people and planet; it also focuses on governance, how a business manages itself.

ESG practices are becoming increasingly important to businesses, including smaller ones like ours. Consumers and other stakeholders want businesses to make sustainable improvements to the environment and society (business.gov.au).

TasESG Group, a Tasmanian hybrid social enterprise, is being created to help local businesses, producers, and contractors understand, articulate, and integrate ESG (Environmental, Social & Governance) in a practical and accessible way.

We are currently in the seed-funding stage of setting up this social enterprise. How can you support the Start-Up Phase? I’m super glad you asked. I’ve launched a GoFundMe campaign to support early-stage setup, resource creation, and community offerings.

If you believe in strengthening Tasmanian businesses, sustainability, and genuine impact, I’d love your support — whether through sponsorship or simply by sharing the link.

If your organisation doesn’t support GoFundMe, please feel free to contact me for bank details.

👉 GoFundMe link: https://gofund.me/ab74962ff

Thank you.

07/12/2025

What’s a Social Enterprise, I hear you ask? It’s similar to a not-for-profit, but with a business model that allows us to move quickly, stay flexible, and support small Tasmanian businesses when they need it.

We welcome initial seed funding through sponsorships. A GoFundMe account has been set up. Alternatively, feel free to contact me for other ways to sponsor this initiative.

👉 GoFundMe link: https://gofund.me/ab74962ff

Thank you.

05/12/2025

No contracts, no monthly plans, no ongoing commitments, one-off hourly sessions...

This week I’ve been in Santa’s helper mode, creating goodwill campaign content, snapping pics at a small local event, putting together festive “We’re closing over Christmas” posts, and whipping up a whole suite of social content for a brand-new venture (any guesses?).

We have spots available for next week. Simply book an hour, and I'll create as many custom posts as I can for your business in that time.

Perfect for:

🎄 Holiday trading hours

🎄 Seasonal greetings

🎄 Festive promotions

🎄 New Year campaigns

🎄 Summer updates (if it ever arrives!)

🎄 Last-minute content needs

Interested? Just message, email, or call me to secure your spot.
💬📩📲

04/12/2025

Our social enterprise commitments will be to assist some amazing community projects and, most importantly, to support our local farmers, contractors, and producers (priority-based), as well as other smaller businesses. Keep an eye out on our socials for updates on the projects, they are pretty neat!

How You Can Support the Start-Up Phase

To help build the foundation for these services, I’ve launched a GoFundMe campaign to support early-stage setup, resource creation, and community offerings.

If you believe in strengthening Tasmanian businesses, sustainability, and genuine impact, I’d love your support — whether through sponsorship or simply by sharing the link.

If your organisation doesn’t support GoFundMe, please feel free to contact me for bank details.

👉 GoFundMe link: https://gofund.me/ab74962ff

Thank you.